[11/27/12 - 04:46 PM]
ABC Draws its 2nd-Largest Audience Since Season Premiere Week
ABC spins the numbers for the week of November 19-25.

[via press release from ABC]

Primetime Ratings Report For the week of November 19, 2012 (Based on National Live + Same Day Program Ratings)

ABC Draws its 2nd-Largest Audience Since Season Premiere Week And Claims 4 of the Top 15 Most-Watched TV Shows Overall

The Net's "DWTS: All-Stars" Scores its Most-Watched Telecast of the Season

Up in Viewers and Young Adults, ABC's "Castle" is Monday's Top Scripted Program

ABC's "DWTS: Results Show" Builds Week to Week in Viewers and Young Adults

Up Week to Week, "Happy Endings" Pulls its 2nd-Largest Audience of the Season

ABC's "Don't Trust the B---" Outdraws Fox's "The Mindy Project" by 15% in Viewers

"A Charlie Brown Thanksgiving" Generates the Special's Biggest Audience in 4 Years

"Last Man Standing" and "Malibu Country" See Perfect Compatibility in Adults 18-49

ABC's "Shark Tank" Generates its Largest Audience Ever for a Repeat Broadcast

Continuing to Build Year to Year, ABC's "20/20" is a Dominant No. 1 Over "Dateline"

Beating the Combined Competition with the Notre Dame-USC Matchup, ABC Scores Its Biggest Ever "Saturday Night Football" Numbers in the Franchise's 6-Year History

Growing 15% in Adults 18-49, ABC's "Once Upon a Time" Returns a Strong No. 1 Against its Non-Sports Competition Over CBS' "Amazing Race" and Fox's Comedies

Up over the Same Point in its Freshman Season in Viewers and Young Adults, ABC's "Revenge" Dominates CBS' "The Good Wife" in Adults 18-49 for 8 Straight Telecasts

WEEK No. 9

During the week of November 19, 2012, ABC ran in a virtual tie for No. 2 in Adults 18-49 with Fox (pacing within 1-tenth of a rating point and tied in audience share - 2.1/6 vs. 2.2/6), while beating CBS by 17% (1.8/5). In addition, the Net took second place ahead of CBS and Fox with Adults 25-54 and key Women (W18-49/W25-54).

· Growing for the 2nd straight week, ABC attracted its 2nd-largest audience (8.2 million) since season premiere week - since w/o 9/24/12.

2012 November Sweep (28 Nights Complete - Live + Same Day): Based on all programming, ABC (8.0 million) finished the 2012 November Sweep as the 2nd-most-watched TV network overall, outdrawing an NFL-fueled NBC by 3% (7.8 million) and a "World Series"/NFL overrun-boosted Fox by 25% (6.4 million). Excluding sports to level the playing field, ABC ranked No. 1 during November in Adults 18-49 (2.2/6-tie) and won the sweep across all key Women demos (W18-34/W18-49/W25-54).

Season-to-Date C3 Ratings (9/24-11/04/12): ABC ranks as the No. 1 network for the season in the sales currency of C3 non-sports Adult 18-49 ratings (Commercial Ratings + 3 Days of Playback), leading CBS by 5%, Fox by 5% and NBC by 10%: ABC = 2.2 rating, CBS = 2.1 rating, Fox = 2.1 rating and NBC = 2.0 rating.

Rankings: Among Adults 18-49, ABC's "Saturday Night Football" (Notre Dame-USC) finished as the No. 3 broadcast show for the week, and for the 5th week in a row the Net delivered the top broadcast drama, with "Once Upon a Time." In addition, ABC claimed 4 of the Top 15 most-watched TV shows overall for the week: "Saturday Night Football" - No. 4, "DWTS" - No. 6, "DWTS: Results Show" - No. 8 and "Castle" - No. 14. ABC's "DWTS: All-Stars" and "DWTS: All Stars - Results Show" registered as the week's Top 2 most-watched unscripted series for the 2nd week running, as the Net aired the No. 1 unscripted show overall for the 7th straight week.


With "DWTS: All Stars" and "Castle," ABC came in as Monday's most-watched TV network, running ahead of the pack for the 9th straight week this season. On the night, ABC (13.0 million) outdrew NBC by 3.6 million viewers (9.4 million - "The Voice"/"Revolution"), CBS by 4.6 million viewers (8.4 million - "HIMYM"/"Two and a Half Men"/"2 Broke Girls"/"Mike & Molly"/"Hawaii Five-0") and Fox by 7.9 million viewers (5.1 million - "Bones"/"The Mob Doctor"). Additionally in Adults 18-49, ABC once again dominated Fox on the evening, leading by 53% (2.3/6 vs. 1.5/4).

"Dancing with the Stars: All-Stars" (8:00-10:01 p.m.)

Building in viewers and young adults from its first hour to its second hour, the season's penultimate Monday installment of "Dancing with the Stars: All-Stars" earned first in its time slot and registered as the most-watched TV series for the 7th straight Monday, outdrawing NBC's "The Voice" in head-to-head competition by a season-best 3.7 million viewers (14.3 million vs. 10.6 million). In addition, ABC's "Dancing" outdelivered Fox's dramas in the 2-hour time period by 60% with Adults 18-49 (2.4/6 vs. 1.5/4).

· "DWTS" grew over the previous week by 14% in Adults 18-49 (2.4/6 vs. 2.1/5) and hit a season high in Total Viewers.

"Castle" (10:01-11:00 p.m.)

In the 10:00 p.m. hour, ABC's "Castle" (10.4 million) finished as Monday's most-watched scripted TV program in its 8th consecutive telecast and topped its slot by wide margins, beating CBS' "Hawaii Five-0" by 1.4 million viewers (9.0 million) and NBC's "Revolution" by a season-best 3.4 million viewers (7.0 million). The ABC drama finished No. 1 in the hour with Women 25-54 (3.7/8), beating "Hawaii Five-0" by 3% (3.6/8) and "Revolution" by 12% (3.3/7).

· "Castle" was up week to week in viewers (+3% - 10.4 million vs. 10.1 million) and Adults 18-49 (+5% - 2.0/5 vs. 1.9/5) to post its best numbers in 3 weeks - since 10/29/12.


"DWTS: All-Stars - Results Show" (8:00-9:01 p.m.)

During the 8 o'clock hour, ABC's "DWTS: All Stars -- Results Show" topped NBC's "The Voice" in head-to-head competition by a season-best 3.5 million viewers (13.0 million vs. 9.5 million). In addition from 8:00-9:00 p.m. in Adults 18-49, ABC's "Dancing" results program outdelivered Fox's comedies by 54% (2.0/6 vs. 1.3/4 for "Raising Hope"/"Ben and Kate"). In another double elimination, Apolo Anton Ohno and Emmitt Smith were the next two dancers eliminated from the competition this season.

· Building its numbers for its 2nd straight telecast, "DWTS: Results Show" was up week to week by 7% in Total Viewers, by 5% in Adults 18-49, by 18% in Adults 18-34 and by 25% in Teens 12-17, hitting season highs on the latter two measures.

"Happy Endings" (9:01-9:31 p.m.)

In the 9:00 p.m. half-hour, ABC's "Happy Endings" drew 7% more viewers than Fox's time-period veteran "New Girl" (4.4 million vs. 4.1 million). In fact "Happy Endings" attracted a larger audience than all 4 of Fox's Tuesday comedies for the 2nd week in a row, while also outdrawing NBC's "The New Normal."

· Gaining week to week, "Happy Endings" attracted its 2nd-largest audience of the season.

"Don't Trust the B---- in Apt 23" (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC's "Don't Trust the B---- in Apartment 23" beat out Fox's "The Mindy Project" by 15% in Total Viewers (3.0 million vs. 2.6 million).

"Private Practice" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Private Practice" increased over the prior week by 14% in Total Viewers (4.2 million vs. 3.7 million), by 18% in Adults 18-49 (1.3/4 vs. 1.1/3) and by 7% in Adults 25-54 (1.6/4 vs. 1.5/4).


On the final night of the November Sweep, ABC's mostly repeat lineup beat out NBC's all-original Wednesday schedule by double digits in Total Viewers (+15% - 5.5 million vs. 4.8 million) and Adults 18-49 (+15% - 1.5/5 vs. 1.3/4).

"A Charlie Brown Thanksgiving" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC's special annual rebroadcast of "A Charlie Brown Thanksgiving" took second place with Total Viewers (8.0 million) and Adults 18-49 (2.2/7) to CBS' "Survivor: Philippines," while leading by strong margins over original telecasts of Fox's "The X Factor" (7.1 million and 2.1/7) and NBC's comedies ("Whitney"/"Guys with Kids" = 3.7 million and 1.1/4). The animated PEANUTS special ranked No. 1 in the hour among Women 18-49 (2.8/9-tie), Teens 12-17 (2.3/8) and Kids 2-11 (3.8/12).

· "A Charlie Brown Thanksgiving" surged ahead of its year-ago telecast (5.9 million and 1.8/6 on 11/24/11) by double-digit percentages with viewers (+36%) and young adults (+22%), drawing its biggest overall audience in 4 years - since 2008. In addition, the holiday special scored ABC's top Teen 12-17 number in the time period in more than 1 year and its highest Kids 2-11 number in nearly 5 years - since 11/9/11 and 12/5/07, respectively.

"Modern Family"/"Suburgatory" (9:00-10:00 p.m.)

During the 9 o'clock hour against CBS' first-run "Criminal Minds" and the second hour of Fox's "The X Factor," ABC's repeat episodes of "Modern Family" and "Suburgatory" defeated NBC's original "Law & Order: SVU" by 8% in Adults 18-49 (1.4/4 vs. 1.3/4).


With its 8:00-9:00 p.m. comedies ("Last Man Standing"/"Malibu Country"), a repeat "Shark Tank" and "20/20", ABC qualified as the most-watched broadcast network on Friday (5.9 million) and led the pack in Adults 18-49 (1.4/4) for the 4th week in a row, beating CBS by 27% (1.1/3), NBC by 40% (1.0/3) and Fox by 100% (0.7/2).

"Last Man Standing" (8:00-8:31 p.m.)

At 8:00pm, ABC's "Last Man Standing" ran in a near tie with CBS' special "Frosty the Snowman" as the most-watched TV program in the half-hour (6.7 million vs. 6.8 million). The ABC sitcom beat specials on both NBC ("National Dog Show" = 4.5 million and 0.8/3) and Fox ("Happiness is a Warm Blanket Charlie Brown" = 1.6 million and 0.5/2) by wide margins in both Total Viewers and Adults 18-49 (1.4/4).

· Despite airing on the holiday weekend, "Last Man Standing" retained 100% of its Adult 18-49 delivery week to week, while growing in Men 18-34 (+29%), Men 18-49 (+8%) and Kids 2-11 (+40%).

"Malibu Country" (8:31-9:00 p.m.)

At 8:30 p.m., ABC's "Malibu Country" moved ahead of CBS' "Frosty Returns" special to stand as the most-watched broadcast show in its half-hour (6.5 million).

· The new ABC comedy retained all of its Adult 18-49 lead-in from "Last Man Standing" (1.4/4).

· "Malibu Country" held 100% of its young adult audience from the prior week, while building week to week in Adults 18-34 (+25%), Women 18-34 (+9%) and Kids 2-11 (+40%).

"Shark Tank" (9:00-10:01 p.m.)

During the 9 o'clock hour, ABC's repeat "Shark Tank" registered as the most-watched TV show (5.2 million), while defeating its competition by double-digit margins in Adults 18-49 (1.3/4) on NBC (+18% - "National Dog Show" = 1.1/3), CBS (+30% - "Hoops & Yo Yo Ruin Christmas"/"It's a Spongebob Christmas" = 1.0/3) and Fox (+44% - "The Simpsons"/"The Simpsons" = 0.9/3).

· ABC's "Shark Tank" marked its most-watched repeat telecast ever.

"20/20" (10:01-11:00 p.m.)

Jumping over its lead-in, ABC's "20/20" ranked as the No. 1 TV show in the 10 o'clock hour in Total Viewers, Adults 18-49 and Adults 25-54. In the hour, the ABC newsmagazine dominated NBC's "Dateline" in head-to-head competition by 1.1 million viewers (5.8 million vs. 4.7 million), by 36% in Adults 18-49 (1.5/5 vs. 1.1/3) and by 50% in Adults 25-54 (2.1/6 vs. 1.4/4). "20/20" towered over CBS' "Person to Person" by 2.8 million viewers, while more than doubling the CBS news special in Adults 18-49 and Adults 25-54 (3.0 million, 0.6/2 and 0.9/2, respectively).

· "20/20" was up week to week in both Adults 18-49 (+7%) and Adults 25-54 (+5%).

· ABC's "20/20" increased sharply over its year-ago performance in Total Viewers (+16%), Adults 18-49 (+25%) and Adults 25-54 (+24%). In fact, the show was up year to year in the key Adult 25-54 news demo for its 5th straight telecast.


With the Notre Dame-USC game, ABC dominated Saturday night for the 3rd week in a row, beating the other major networks combined (CBS, NBC, and Fox) in Adults 18-49 by 140% (4.8/15 vs. 2.0/6) and in Total Viewers by 72% (15.5 million vs. 9.0 million).

· Hitting season highs on the night, ABC shot up week to week by 109% in Total Viewers (15.5 million vs. 7.4 million) and by 100% among young adults (4.8/15 vs. 2.4/8), generating its most-watched Saturday in almost 7 years and highest-rated among Adults 18-49 in 6 years - since 1/7/06 and 11/25/06, respectively.

· Airing from 8:10-11:39 p.m., ABC's "Saturday Night Football" easily qualified as the night's No. 1 program for the 2nd straight week in Total Viewers (16.1 million) and for the 3rd consecutive week in Adults 18-49 (5.1/15).

· In Total Viewers and Adults 18-49, "Saturday Night Football" scored its best numbers ever on ABC (the Net began carriage of the college football franchise in Fall 2006).

· ABC's Saturday Night contest was the highest-rated college football game on any network this season, towering over runner-up CBS' Alabama-LSU match-up by 43% in Total Viewers and by 38% in Adults 18-49 (11.3 million and 4.0/13).


Up against big NFL competition from "Sunday Night Football" (Green Bay Packers-NY Giants) and a high-rated NFL primetime overrun on Fox, ABC was up over the year-ago Sunday by 11% in Adults 18-49 (2.0/5 vs. 1.8/4).

"Once Upon a Time" (8:00-9:00 p.m.)

Despite being preempted the prior Sunday for the "AMAs," ABC's "Once Upon a Time" surged by double digits from its most recent telecast two weeks ago in Adults 18-49 (+15%). Shooting up from its lead-in at 8:00 p.m. (+94%) against sports-driven competition on Fox and NBC, ABC's "Once Upon a Time" stood as the top-rated non-sports show in its hour in Adults 18-49 (3.1/7), beating out Fox's NFL-fueled animated comedies by 19% ("The Simpsons"/"Bob's Burgers" = 2.6/6) and CBS' "The Amazing Race XXI" by 24% (2.5/6). In addition, the ABC drama finished No. 1 straight out in its time period with key Women (W18-34/W18-49).

· ABC's "Once Upon a Time" sees big increases via time-shifted playback, spiking over its preliminary Live + Same Day numbers by 3.1 million viewers and by 1.4 Adult 18-49 rating points (+42%) in the final L+7 Day ratings.

· In addition to increasing 15% in Adults 18-49 from its last broadcast, "Once Upon a Time" also posted strong gains from two weeks ago with Adults 18-34 (+13%) and key Women: W18-34 +20% and W18-49 +14%.

"Revenge" (9:00-10:01 p.m.)

During the 9:00 p.m. hour, ABC's "Revenge" outdelivered CBS' competing drama "The Good Wife" for the 8th straight telecast this season, leading by 38% in Adults 18-49 (2.2/5 vs. 1.6/4). In addition, for its 3rd consecutive telecast "Revenge" beat out its non-sports competition on CBS ("The Good Wife") and Fox ("Family Guy"/"The Cleveland Show") by wide margins in Adults 25-54 and across the key Women demographics (W18-34/W18-49/W25-54).

· Jumping in TV playback, on average this season "Revenge" spikes from its L+SD to L+7 numbers by 3.0 million viewers and by 1.3 Adult 18-49 rating points (+48%).

· On average, "Revenge" is growing from the same point in its freshman season among both Total Viewers (+3%) and Adults 18-49 (+6%).

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 11/19/12.

  [november 2012]  

· 20/20 (ABC)

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