Ratings Report, Week of November 12, 2012
(National Live + Same Day Program Ratings)
Spiking 17% in Homes and Viewers, "Katie" Scores the Show's Biggest Week Ever
"Katie" Leads the Freshmen Pack for the 10th Consecutive Week,
Continuing to Trend as TV's Strongest New Syndicated Talk Show Since 2009
"Katie" is the Dominant No. 1 New Talk Show in November 2012, Posting Strong Month-to-Month Gains in Homes, Viewers and Across All Key Women Demographics
"Katie" National Ratings - Week 10
Based on National ratings during the final complete week of the 2012 November Sweep (w/o 11/12/12), "Katie" achieved new highs and finished No. 1 against all freshmen syndicated talk shows for the 10th straight week with Households (2.1 rating), Total Viewers (2.746 million) and Women 25-54 (1.1 rating). "Katie" continued to hold double to triple-digit advantages over the other new talkers. "Katie" is TV's top new syndicated talk show since 2009 among Households, Total Viewers and Women 25-54 - going back to the debut season of "Dr. Oz."
· Spiking 17% week to week in both Households (2.1 vs. 1.8) and Total Viewers (2.746 million vs. 2.355 million), "Katie" marked its strongest week ever on both Nielsen measures. In addition, the show equaled its best-ever ratings across all key Women demographics (W18-34/W18-49/W25-54).
· With just 3 days left in the November Sweep, "Katie" is the dominant No. 1 freshman talk show for the month, leading runner-up "Steve Harvey" by 43% in Homes (2.0 vs. 1.4), by 39% in Total Viewers (2.612 million vs. 1.873 million) and by 22% in Women 25-54 (1.1 vs. 0.9). In addition, "Katie" is generating strong month-over-month growth, building over its October 2012 delivery in Households (+11%), Viewers (+9%) and across the Women demos: W18-34 (+25%), W18-49 (+14%) and W25-54 (+10%).
"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 11/12/12. November 2012 = 10/25/12-11/18/12 and October 2012 = 9/27/12-10/24/12, based Most Current Program Ratings