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[12/11/12 - 10:03 AM]
ABC Weekly Primetime Ratings - Christmas-Themed "Shark Tank" Attracts the Show's 2nd-Largest Audience
ABC spins the numbers for the week of December 3-9.

[via press release from ABC]

Primetime Ratings Report For the week of December 3, 2012 (Based on National Live + Same Day Program Ratings)

ABC's "Castle" Shoots Up from its Lead-in by 3.9 Million Viewers and By 70% Among Adults 18-49, Improving Over its Year-Ago Telecast by 5%

ABC's Christmas-Themed "Shark Tank" Attracts the Show's 2nd-Largest Audience

Jumping 18%, "Happy Endings" Posts a Best-Since Premiere Adult 18-49 Rating

"Don't Trust the B--- in Apt 23" Spikes to Top Young Adult Results Since its Opener

ABC's "Private Practice" Generates its Most-Watched Telecast in 6 Weeks

"The Middle" and "The Neighbors" Dominate NBC's Wednesday 8-9pm Comedies

"Modern Family" Scores the Series' 3rd-Highest-Ever Repeat Telecast in Adults 18-49

ABC's "Suburgatory" Beats NBC's "Law & Order: SVU" by 29% in Adults 18-49

Building Week to Week, the Winter Finale of "Nashville" Pulls in the ABC Freshman Drama's Best Numbers Since the Beginning of November

ABC's "Grey's" is Thursday's No. 1 Drama in Adults 18-49 for its 8th Straight Telecast

Hitting Series Highs Across the Board, ABC's "Scandal" Finishes as the No. 1 TV Series in its Hour for the 2nd Consecutive Week in Adults 18-49

"Last Man Standing" and "Malibu Country" Boost Their Hour by 40% Year to Year

ABC's "Shark Tank" Scores the Series' 2nd-Highest-Ever Repeat Adult 18-49 Number

ABC's "20/20" is Up Year Over Year for its 7th Straight Broadcast in Adults 25-54

ABC's Encores of "Disney Prep & Landing" and "Prep & Landing: Naughty vs. Nice" Surge Over Their Year-Ago Telecasts in Viewers, Adults 18-49 and Kids 2-11

Opposite Stiff Sunday Competition from NBC's NFL and Finales on CBS, ABC Marks its Best-Ever "Hallmark Hall of Fame" Numbers with "Christmas with Holly"

WEEK No. 11

Monday

"Extreme Makeover: Home Edition" (9:00-10:00 p.m.)

At 9:00 p.m. versus the second hour of NBC's "The Voice" and CBS' original comedies ("2 Broke Girls"/"Mike & Molly"), part 2 of "Extreme Makeover: Home Edition" paced ahead of Fox's "Mob Doctor" by 1.3 million viewers (4.6 million vs. 3.3 million) and 25% in Adults 18-49 (1.0/3 vs. 0.8/2).

· Part 2 of "EM: HE" built on part 1 by 10% in Total Viewers (4.6 million vs. 4.2 million) and by 11% in Adults 18-49 (1.0/3 vs. 0.9/3).

"Castle" (10:00-11:00 p.m.)

ABC's "Castle" shot up from its lead-in by 3.9 million Total Viewers (8.5 million vs. 4.6 million) and by 70% in Adults 18-49 (1.7/5 vs. 1.0/3).

· "Castle" improved on its year-ago telecast by 5% in Total Viewers (8.5 million vs. 8.1 million on 12/5/11).

Tuesday

"Shark Tank SP-12/4" (8:00-9:00 p.m.)

During the 8 o'clock hour against NBC's "The Voice" and CBS' "Rudolph the Red-Nosed Reindeer," ABC's special Christmas-themed "Shark Tank" beat out Fox's comedies by wide margins ("Raising Hope"/"Ben & Kate"), leading by 3.8 million viewers (6.9 million vs. 3.1 million) and by 38% in Adults 18-49 (1.8/5 vs. 1.3/4).

· Despite facing "The Voice" in the hour, ABC's "Shark Tank" attracted its 2nd-largest audience.

"Happy Endings" (9:01-9:31 p.m.)

Returning to the 9:00 p.m. half-hour after the prior week's preemption, ABC's "Happy Endings" jumped 18% in Adults 18-49 (1.3/3 vs. 1.1/3) and 22% in Adults 18-34 (1.1/4 vs. 0.9/3) over its 2-week-ago telecast. In fact the ABC comedy equaled its best Adult 18-49 rating since its season premiere - since 10/23/12.

"Don't Trust the B---- in Apt 23" (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC's "Don't Trust the B---- in Apartment 23" spiked over its most-recent airing by 33% in Adults 18-49 (1.2/3 v s. 0.9/2) and by 100% in Adults 18-34 (1.2/4 vs. 0.6/2), marking best-since-premiere numbers on both counts - since 10/23/12.

"Private Practice" (10:00-11:00 p.m.)

Building its overall audience (+5%) for its 2nd straight airing in Tuesday's 10 o'clock hour, ABC's "Private Practice" generated its most-watched telecast in 6 weeks (4.4 million) - since 10/23/12.

Wednesday

With its Wednesday lineup, including a repeat "Modern Family," ABC beat out NBC's all original schedule on the night by wide margins in Total Viewers (+19% - 6.8 million vs. 5.7 million) and Adults 18-49 (+38% - 2.2/6 vs. 1.6/4).

"The Middle" (8:00-8:30 p.m.)

On its first telecast in 3 weeks after preemptions for holiday programming, ABC's "The Middle" returned to dominate NBC's "Whitney" in the 8:00 p.m. half-hour, leading by 4.1 million viewers (8.0 million vs. 3.9 million) and by 77% in Adults 18-49 (2.3/7 vs. 1.3/4). In addition, it was the 2nd-most-watched TV show in the slot, outdrawing Fox's "The X Factor."

"The Neighbors" (8:30-9:00 p.m.)

At 8:30 p.m. in its first airing in 3 weeks, ABC's "The Neighbors" towered over its freshman comedy competition, outdelivering NBC's "Guys with Kids" by 78% in Total Viewers (6.4 million vs. 3.6 million) and by 36% in Adults 18-49 (1.9/5 vs. 1.4/4).

· The ABC freshman comedy held all of its Adult 18-49 delivery from 3 weeks ago and spiked in Adults 18-34 (+17%) and Men 18-34 (+43%).

"Modern Family" (9:00-9:31 p.m.)

At 9:00 p.m., ABC's "Modern Family" scored its 3rd-highest-rated-ever repeat telecast in Adults 18-49 (2.9/8), tying for the lead in its half-hour with original competition in the key young adult sales demo.

"Suburgatory" (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour, ABC's "Suburgatory" beat out NBC's original "L&O: SVU" by 29% in Adults 18-49 (2.2/6 vs. 1.7/4). In addition among Adults 18-34, the ABC comedy defeated CBS' "Criminal Minds" by 6% and "L&O: SVU" by 42%.

"Nashville" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's winter finale of "Nashville" beat out CBS' "Grammy Nomination Concert" by double digits in Total Viewers (+11% - 6.0 million vs. 5.4 million) and Adults 18-49 (+27% - 1.9/5 vs. 1.5/4). In addition, the ABC drama led its CBS and NBC competition in Adults 18-34 and key Women (W18-34/W18-49).

· Building week to week in Total Viewers (+5%) and Adults 18-49 (+6%), "Nashville" marked its strongest results since the beginning of November - since 11/7/12.

· "Nashville" continues to post huge increases from its L+SD to L+7 numbers, spiking 62% in Adults 18-49 (+1.3 rating) and 45% in Total Viewers (+3.04 million), making it the biggest percentage young adult gainer for any new show this season, ahead of NBC's "Revolution."

Thursday

Gaining week to week in viewers (+4% - 7.3 million vs. 7.0 million) and young adults (+5% - 2.2/6 vs. 2.1/6), ABC marked its strongest Thursday since October with regular programming on the night - since 10/18/12 and 10/4/12, respectively.

· The Net was up over the year-ago Thursday, with an all original lineup, by double digits in Total Viewers (+22%) and Adults 18-49 (+35%).

"Grey's Anatomy" (9:00-10:02 p.m.)

Soaring over its lead-in at 9:00 p.m., ABC's "Grey's Anatomy" ranked No. 1 in its hour (3.0/8) and stood as Thursday's No. 1 drama for its 8th telecast in a row this season. During the 9'clock hour among young adults, "Grey's" beat out CBS' "Person of Interest" by 3% (2.9/8), Fox's "Glee" by 36% (2.2/6) and NBC's comedies by 67% (1.8/5 - "The Office"/"Parks and Recreation"). In addition, "Grey's" won the hour in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

"Scandal" (10:02-11:00 p.m.)

Posting its best-ever young adult lead-in retention out of an original "Grey's" (83%), ABC's "Scandal" beat CBS' "Elementary" for the first time in Adults 18-49 (+19% - 2.5/7 vs. 2.1/6) to stand as the No. 1 series in the 10 o'clock hour for the 2nd week running. The two shows tied the prior week. Additionally, "Scandal" once again led by double to triple digits over "Elementary" with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), winning the hour for its 4th straight telecast with W18-49 and W25-54.

· Building for the 2nd consecutive telecast in viewers (+12% - 7.4 million vs. 6.6 million) and young adults (+14% - 2.5/7 vs. 2.2/6), "Scandal" scored series highs among Total Viewers, all key Adult (AD18-34/AD18-49/AD25-54) and Women demographics (W18-34/W18-49/W25-54).

Friday

Last Man Standing"/"Malibu Country" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC's compatible comedy combination of "Last Man Standing" and "Malibu Country" took second place in the hour in Total Viewers and held 92% audience retention from the first half-hour (6.5 million) to the second half-hour (6.0 million).

· "Last Man Standing" (6.5 million and 1.5/5) and "Malibu Country" (6.0 million and 1.4/5) boosted the 8:00 p.m. hour for ABC by 40% in Total Viewers and by 40% in Adults 18-49 over the year-ago night with original programming (4.5 million and 1.0/3 on 12/9/11).

"Shark Tank" (9:00-10:01 p.m.)

During the 9 o'clock hour, ABC's repeat "Shark Tank" tied CBS' original "CSI: NY" in Adults 18-49 (1.5/5), while defeating Fox's first-run "Fringe" by 67% (0.9/3).

· In viewers (5.5 million) and young adults, "Shark Tank" marked its 2nd-strongest-ever repeat numbers.

"20/20" (10:01-11:00 p.m.)

During the 10 o'clock hour, ABC's "20/20" ran in a near tie with CBS' "Blue Bloods" in Adults 18-49 (pacing within 2-tenths of a rating point and tied in audience share - 1.2/4 vs. 1.4/4).

· ABC's "20/20" built over the same night last year in the Adult 25-54 news demo (+6% - 1.8/5 vs. 1.7/5) for its 7th consecutive telecast.

Sunday

"Prep & Landing Parts 1 and 2" (8:00-9:00 p.m.)

From 8:00-9:00 p.m., ABC's back-to-back encore telecast of "Disney Prep & Landing" and "Prep & Landing: Naughty vs. Nice" surged over their year-ago paring (on 12/22/11) by 30% in Total Viewers (4.8 million vs. 3.7 million), by 27% in Adults 18-49 (1.4/3 vs. 1.1/3) and by 28% in Kids 2-11 (2.3/7 vs. 1.8/6).

· On average, the Disney animated holiday specials generated ABC's highest Kids 2-11 number in the hour more than 9 months - since 2/26/12 with the Academy Awards.

"Hallmark Hall of Fame: Christmas with Holly" (9:00-11:00 p.m.)

Up against all-original competition from 9:00-11:00 p.m., including NBC's "Sunday Night Football" (Detroit Lions-Green Bay Packers) and CBS' season finale of "The Amazing Race XXI" into the fall finale of "The Mentalist," ABC's "Hallmark Hall of Fame: Christmas with Holly" built sharply on its lead-in and gained audience from its first to second hour. During its second hour from 10:00-11:00 p.m., ABC's "Hallmark Hall of Fame" movie beat out CBS' "Amazing Race"-fueled "The Mentalist" in both Total Viewers (+4% - 8.2 million vs. 7.9 million) and Adults 18-49 (+19% - 1.9/5 vs. 1.6/4). In fact in the 10:00 p.m. hour, the movie generated ABC's 2nd-largest audience this season, behind only the "AMA's" telecast in November.

· "Christmas with Holly" was up from the last "Hallmark Hall of Fame" movie ("Firelight" on 4/22/12) in Total Viewers (+1% - 7.7 million vs. 7.6 million) and Adults 18-49 (+13% - 1.8/4 vs. 1.6/4), standing as ABC's best performance yet with the movie franchise on both Nielsen measures. Each of ABC's "Hallmark Hall of Fame" movies has grown over the previous telecast in viewers and young adults.

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 12/03/12.





  [december 2012]  
S
M
T
W
T
F
S
      


· 20/20 (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· CASTLE (ABC)
· CHRISTMAS WITH HOLLY (ABC)
· DON'T TRUST THE BITCH IN APARTMENT 23 (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· GREY'S ANATOMY (ABC)
· HAPPY ENDINGS (ABC)
· LAST MAN STANDING (ABC)
· LAST RESORT (ABC)
· MALIBU COUNTRY (ABC)
· MIDDLE, THE (ABC)
· MODERN FAMILY (ABC)
· NASHVILLE (ABC)
· NEIGHBORS, THE (ABC)
· PRIVATE PRACTICE (ABC)
· SCANDAL (ABC)
· SHARK TANK (ABC)
· SUBURGATORY (ABC)
· WIPEOUT (ABC)











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