DISCOVERY CHANNEL DOMINATES AS #1 IN ALL OF TELEVISION AMONG MEN ON TUESDAY WITH "AMERICAN CHOPPER LIVE: THE REVENGE" AND "AMISH MAFIA" SNEAK PEEK PREMIERE
"American Chopper Live: The Revenge" was #1 in Among Men 18-49 and 18-34 and Grabbed 3.91 Million Viewers
"Amish Mafia" Sneak Peek Premiere was the Highest-Rated Launch in Discovery Channel History with 3.41 Million Viewers
(Silver Spring, Md.) - Discovery Channel's AMERICAN CHOPPER LIVE: THE REVENGE live special and the sneak peek premiere of AMISH MAFIA broke Discovery Channel ratings records on Tuesday, Dec. 11 and were the #1 and #2 cable programs, respectively, among Persons and Men 25-54, Persons and Men 18-49 and Men 18-34, and M18+ delivery on Tuesday night. Additionally, Discovery Channel was the #1 network among Men 18-49 and Men 18-34 delivery, no exclusions, and it beat all major broadcasts and every cable network in key male demos for Tuesday evening Prime Time.
AMERICAN CHOPPER LIVE: THE REVENGE earned a 2.77 HH rating and a 2.51 P25-54 rating delivering 3.91 million total viewers P2+, making it the #1 television program, no exclusions, among Men 18-49 and Men 18-34.
The sneak peek premiere of AMISH MAFIA earned a 2.51 HH rating a 2.13 P25-54 rating delivering 3.41 million viewers P2+ making it the highest-rated launch ever for a Discovery series among P/M25-54, P/M18-49 and P/M18-34 delivery.
Social media was at the forefront of AMERICAN CHOPPER LIVE, with more than 100 viewer and talent Tweets featured live in primetime during the Monday's AMERICAN CHOPPER LIVE: ROAD TO REVENGE, and viewers took to Facebook, Twitter and GetGlue to share their team loyalties. According to Trendrr, AMERICAN CHOPPER LIVE: THE REVENGE and pre-show AMERICAN CHOPPER LIVE: COUNTDOWN TO REVENGE, with the sneak peek premiere of AMISH MAFIA, all rated among the top 10 most social shows on cable television Tuesday night ranking at #8, #9 and #10 respectively. Last night, Discovery Channel lit up Twitter, delivering three of the top trending topics with "Jesse James," #ChopperLive and #AmishMafia all trending in the U.S. and the latter trending worldwide during its special preview. Fans also took to their mobile phones to vote in the four-way battle driving a 45% increase in the number of votes over last year's build-off.
On last night's live special AMERICAN CHOPPER LIVE: THE REVENGE, four teams faced-off at the Hard Rock Hotel & Casino in Las Vegas revealing their extreme bikes. America voted and last year's champion, Paul Teutal Jr. ("Team Junior") won the title as, "best bike builder in the world." The compelling characters that made up these teams include: AMERICAN CHOPPER's Paul Teutul Sr. ("Team Senior" and Paul Teutul Jr. ("Team Junior"), OUTLAW GARAGE's Jesse James ("Team Jesse") and FAST N' LOUD's Richard Rawlings and Aaron Kaufmanthe ("Team Fast n' Loud").
During the sneak peek premiere of AMISH MAFIA, viewers met the men who protect and maintain harmony within the Amish settlement of Lancaster, PA. When members of the community come to the group members with reports of wrongdoings and other misdeeds, it is up to Levi, Alvin, Jolin and John to take matters into their own hands.
AMISH MAFIA returns to Discovery Channel tonight, Wednesday, December 12th, with the official series premiere kicking off at 9 PM ET/PT.
AMERICAN CHOPPER is produced for Discovery Channel by Pilgrim Studios. Craig Piligian, Ralph Wikke and Mitch Rosa are executive producers for Pilgrim Studios, and Christo Doyle is executive producer for Discovery Channel.
AMISH MAFIA is produced for Discovery by Hot Snakes Media, where Eric Evangelista and Shannon Evangelista are executive producers. For Discovery Channel, Dolores Gavin is executive producer with Matt Kelly.
Source: Nielsen. NHI Calendar. 12/11/12. Live+SD AA% and (000).
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.1 million U.S. homes, can be seen in over 180 countries, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than 1.7 billion cumulative subscribers in 209 countries and territories. Discovery is dedicated to satisfying curiosity through more than 147 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as US joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information, please visit www.discoverycommunications.com.