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[12/13/12 - 08:24 AM]
Wednesday's Broadcast Ratings: CBS Pulls Back in Front of Demo Race
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for wednesday, december 12, 2012)

Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks last night:

CBS (10.55 million viewers, #1; adults 18-49: 2.7, #1) inched out a victory among adults 18-49 on Wednesday with its mix of "Survivor: Philippines" (10.21 million viewers, #3; adults 18-49: 2.8, #3), "Criminal Minds" (11.92 million viewers, #1; adults 18-49: 3.1, #2) and "CSI: Crime Scene Investigation" (9.52 million viewers, #4; adults 18-49: 2.2, #T6) - its series low.

A competitive second place then went to FOX (7.70 million viewers, #3; adults 18-49: 2.6, #2) with originals from "The X Factor" (7.63 million viewers, #7; adults 18-49: 2.6, #5) and a second "The X Factor" (7.78 million viewers, #5; adults 18-49: 2.7, #4).

Next up was ABC (7.79 million viewers, #2; adults 18-49: 2.4, #3) with fresh installments of "The Middle" (7.47 million viewers, #8; adults 18-49: 2.2, #T6) - a season low, "The Neighbors" (5.47 million viewers, #9; adults 18-49: 1.6, #9) - its series low - and "Modern Family" (10.83 million viewers, #2; adults 18-49: 4.2, #1) - tied its season low - plus "Barbara Walters Presents: The 10 Most Fascinating People of 2012" (7.66 million viewers, #6; adults 18-49: 2.1, #8).

Meanwhile, NBC (3.81 million viewers, #4; adults 18-49: 1.2, #4) offered up its mix of "Whitney" (3.77 million viewers, #11; adults 18-49: 1.4, #T10), a repeat of "Guys With Kids" (2.72 million viewers, #14; adults 18-49: 1.0, #T13), night three of "Take It All" (3.39 million viewers, #12; adults 18-49: 1.1, #12) and a new "Chicago Fire" (4.78 million viewers, #10; adults 18-49: 1.4, #T10) - tied as its series low.

And finally, the fall finale of "Arrow" (3.13 million viewers, #13; adults 18-49: 1.0, #T13) - tied as its series low - and a rebroadcast of "The Victoria's Secret Fashion Show" (1.62 million viewers, #15; adults 18-49: 0.7, #15) on The CW (2.38 million viewers, #5; adults 18-49: 0.8, #5) closed out the night. In the netlet's target demo (women 18-34), "Arrow" delivered a 0.8 rating at 8:00/7:00c and "Victoria's" a 0.8 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+7.69% - Whitney
+3.33% - Criminal Minds
-3.45% - Survivor: Philippines
-4.35% - The Middle
-6.90% - The X Factor - 9:00
-7.14% - The X Factor - 8:00
-9.09% - Arrow
-10.64% - Modern Family (vs. 11/28/12)
-15.38% - CSI: Crime Scene Investigation (vs. 11/28/12)
-15.79% - The Neighbors
-26.32% - Chicago Fire

Year-to-year changes (adults 18-49):
+150.00% - Arrow (vs. America's Next Top Model (Repeat))
+82.61% - Modern Family (vs. Modern Family (Repeat))
+37.50% - Take It All (vs. Harry's Law (Repeat))
+29.41% - The Middle (vs. The Middle (Repeat))
+16.67% - Whitney (vs. Up All Night (Repeat))
+16.67% - Chicago Fire (vs. Law & Order: Special Victims Unit (Repeat))
+1.89% - The X Factor - 9:00 (vs. The X Factor/I Hate My Teenage Daughter)
-5.88% - The Neighbors (vs. Suburgatory (Repeat))
-8.70% - Barbara Walters Presents: The 10 Most Fascinating People of 2012
-8.82% - Criminal Minds
-9.68% - Survivor: Philippines
-23.53% - The X Factor - 8:00
-26.67% - CSI: Crime Scene Investigation

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.5/6; and ABC's combo of "Nightline," 3.3/8; and "Jimmy Kimmel Live," 1.7/5.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.6/3; "Nightline," 1.1/5; and "Jimmy Kimmel Live," 0.6/3.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 15 ad-sustained programs that aired in primetime on the broadcast networks one year ago (12/14/11):

CBS (11.86 million viewers, #1; adults 18-49: 3.1, #1) slipped into the top spot on Wednesday with new episodes of "Survivor: South Pacific" (10.74 million viewers, #3; adults 18-49: 3.1, #3), "Criminal Minds" (12.70 million viewers, #1; adults 18-49: 3.4, #T1) and "CSI: Crime Scene Investigation" (12.13 million viewers, #2; adults 18-49: 3.0, #4).

FOX (9.33 million viewers, #2; adults 18-49: 3.0, #2) then had to settle for second place with fresh installments of "The X Factor" (10.69 million viewers, #4; adults 18-49: 3.4, #T1) and "I Hate My Teenage Daughter" (5.25 million viewers, #8; adults 18-49: 1.9, #7).

Next up was ABC (7.16 million viewers, #3; adults 18-49: 2.1, #3) with repeats of "The Middle" (6.16 million viewers, #7; adults 18-49: 1.7, #T8), "Suburgatory" (5.21 million viewers, #9; adults 18-49: 1.7, #T8) and "Modern Family" (6.61 million viewers, #6; adults 18-49: 2.3, #T5) followed by "Barbara Walters Presents: The 10 Most Fascinating People of 2011" (8.34 million viewers, #5; adults 18-49: 2.3, #T5).

Meanwhile, NBC (3.97 million viewers, #4; adults 18-49: 1.0, #4) was out of the hunt with its all-repeat lineup of "Up All Night" (3.66 million viewers, #12; adults 18-49: 1.2, #T10), "Whitney" (3.31 million viewers, #13; adults 18-49: 1.1, #12), "Harry's Law" (4.07 million viewers, #11; adults 18-49: 0.8, #13) and "Law & Order: Special Victims Unit" (4.36 million viewers, #10; adults 18-49: 1.2, #T10).

And finally, encores of "America's Next Top Model" (1.27 million viewers, #15; adults 18-49: 0.4, #15) and "Victoria's Secret Fashion Show" (1.61 million viewers, #14; adults 18-49: 0.7, #14) on The CW (1.44 million viewers, #5; adults 18-49: 0.5, #5) closed out the evening. In the netlet's target demo (women 18-34), "Top Model" delivered a 0.6 rating while "Secret" posted a 1.0 rating.

Week-to-week changes (adults 18-49):
+20.00% - CSI: Crime Scene Investigation
+3.03% - The X Factor
0.00% - Criminal Minds
-6.06% - Survivor: South Pacific
-9.52% - I Hate My Teenage Daughter

Year-to-year changes (adults 18-49):
+81.82% - The X Factor (vs. Human Target/Hell's Kitchen)
+50.00% - CSI: Crime Scene Investigation (vs. The Defenders)
+6.25% - Criminal Minds
-11.43% - Survivor: South Pacific
-26.92% - I Hate My Teenage Daughter (vs. Hell's Kitchen)

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 3.0/8; and ABC's combo of "Nightline," 3.7/9; and "Jimmy Kimmel Live," 1.8/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.8/4; "Nightline," 1.2/5; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households with an encore) trailed CBS's first-run "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) tied "Late Late Show" (0.5/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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