[12/17/12 - 08:24 AM]
49ers-Patriots Game Is the Third-Best "SNF" Overnight This Season and Is Up 35% from Week 15 Game in 2011
NBC spins the numbers for Sunday, December 16.

[via press release from NBC]

Sunday Results:

* Currently available fast-affiliate ratings are not time zone-adjusted and typically understate live NFL telecasts.

* In time zone-adjusted metered-market results, NBC's 49ers-Patriots game was #1 in its time period with a 15.2 rating, 24 share in metered-market households from 8:30-midnight ET (including news coverage in the 8:30-9 p.m. half-hour, counting only game coverage would probably increase the rating modestly).

* The 15.2 rating is the third-best "SNF" overnight this season and is up 35 percent from Week 15 game in 2011 (Ravens-Chargers, 11.3)

* It's the 11th "Sunday Night Football" game this season to achieve a 13.5 rating or higher in metered-market households, most through 15 weeks in the seven-year history of "SNF."

* Though fast-affiliate ratings are subject to significant upward adjustment for "Sunday Night Football," they currently show NBC winning Sunday night in adults 18-34, 18-49 and 25-54 and other key categories.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [december 2012]  


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