or


[12/18/12 - 10:15 AM]
Hallmark Channel's "12 New Movies of Christmas" Bring Holiday Cheer to More Than 21.1 Million Unduplicated Viewers
The Hallmark Channel spins the numbers for Saturday, December 15.

[via press release from The Hallmark Channel]

THE HEART OF CHRISTMAS BELONGS TO HALLMARK CHANNEL; NETWORK'S "12 NEW MOVIES OF CHRISTMAS" BRING HOLIDAY CHEER TO MORE THAN 21.1 MILLION UNDUPLICATED VIEWERS

"Baby's First Christmas", The 12th And Final New Original Movie Of The Year, Is The #1 Cable Program of Saturday And #1 Cable Movie of the Week, Delivering a 2.8 HH RTG

Hallmark Channel wraps up its "Countdown to Christmas" original holiday movies on a high note, claiming the #1 Saturday cable movie for the seventh consecutive week. Launched Saturday, November 3, the 12 original movie premieres averaged a 2.6 household rating and have reached more than 21.1 million unduplicated viewers. These new original holiday premieres elevated Hallmark Channel to average a 2.3 household rating for weekend prime time, ranking #1 in household rating and #1 in W25-54 rating from November 3 to December 16.

During holiday 2012, 5 of Hallmark Channel's 12 new original holiday movies ranked as the #1 cable program of the day including:

- "Baby's First Christmas" (Saturday, December 15) 2.8 HH RTG

- "Help for the Holidays" (Sunday, December 9) 3.0 HH RTG

- "A Bride for Christmas" (Saturday, December 1) 3.0 HH RTG

- "Naughty or Nice" (Saturday, November 24) 2.6 HH RTG

- "Matchmaker Santa" (Saturday, November 17) 3.0 HH RTG

Hallmark Channel's 2012 holiday programming has attracted 56.3 million viewers overall to-date. "Countdown to Christmas" will culminate on January 2 with the 124th Tournament of Roses Parade.

The recent Saturday, December 15 premiere of "Baby's First Christmas" garnered a 2.8 household rating with 4.7 million unduplicated viewers. "Baby's First Christmas" was the #1 program on all of cable for the day in addition to the #1 cable movie of the week, making the film Hallmark Channel's 5th highest original movie of the year among households and total viewers. Among W25-54 rating, "Baby's First Christmas" was the #1 cable telecast for the Saturday as well as the #3 movie of the week. In the 8p-10p time period, the film ranked in the top 10 for key demo ratings, including #1 in HH (2.8 rtg), W25-54 (1.3 rtg), and P2+ (1.4 rtg). "Baby's First Christmas also placed #1 in HH (2,443,000), W25-54 (597,000) and P2+ (3,174,000) delivery. The original holiday film propelled Hallmark Channel to be the #1 cable network in prime time for Saturday among households and W25-54 (2.4 HH rtg and 1.2 W25-54 rtg) and the #1 cable network for the day among W25-54 (.7 rtg).

In "Baby's First Christmas", Kyle Lockwood (Van Dien) and Jenna Ford (Wilson), feuding colleagues who could not be more different, are thrown together after their siblings fall in love and they are forced to get along in time for their nephew's birth on Christmas day. In the midst of all the Christmas Eve chaos, Jenna and Kyle find there is a romantic spark between them. However, when Jenna discovers Kyle's law firm represents the company taking over the family's home, Kyle needs a Christmas miracle to right all wrongs. Stars Casper Van Dien and Rachel Wilson. "Baby's First Christmas" stars Casper Van Dien ("Shiver") and Rachel Wilson ("Saw III").

Source: The Nielsen Company, December 10 - 16

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of nearly 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to a diverse range of lifestyle programming, including the newly-launched Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot and Marie, a one-hour talk show hosted by iconic entertainer, Marie Osmond. Hallmark Channel's sibling network, Hallmark Movie Channel, also available in HD and SD, focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube





  [december 2012]  
S
M
T
W
T
F
S
      


· BABY'S FIRST CHRISTMAS (HALLMARK)
· BRIDE FOR CHRISTMAS, A (HALLMARK)
· HELP FOR THE HOLIDAYS (HALLMARK)
· MATCHMAKER SANTA (HALLMARK)
· NAUGHTY OR NICE (HALLMARK)





most recent ratings | view all posts
[11/25/20 - 08:12 AM]
Tuesday's Broadcast Ratings: "The Bachelorette" Keeps ABC on Top in Demos
The Alphabet takes home the adults 18-49 crown while CBS leads the night in total viewers.

[11/24/20 - 08:18 AM]
Monday's Broadcast Ratings: ABC Tops Demos with "Dancing with the Stars" Finale
The Alphabet edges NBC among adults 18-49 however the Peacock network leads the night in total viewers.

[11/23/20 - 03:20 PM]
"Dateline NBC" Wins November Sweep Period
NBC spins the numbers for the November sweeps period.

[11/23/20 - 03:20 PM]
For the First Time in 5 Years, "20/20" Is Friday's No. 1 Newsmagazine During November 2020 Sweep in Adults 18-49 and Adults 25-54
ABC spins the numbers for the November sweeps period.

[11/23/20 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Tops Night with "Sunday Night Football"
The network cruises to another victory in total viewers and adults 18-49.

[11/23/20 - 08:02 AM]
A Record-Setting 62 Million Households Chose to Watch "The Queen's Gambit" in Its First 28 Days
Said numbers make it Netflix's biggest scripted limited series to date.

[11/22/20 - 09:56 AM]
Saturday's Broadcast Ratings: College Football Lifts ABC to Victory
The Alphabet once again takes home top honors in total viewers and adults 18-49.

[11/21/20 - 08:51 AM]
Friday's Broadcast Ratings: ABC, FOX Share in Adults 18-49 Honors
Said duo tops demos while NBC is the most-watched network last night.

[11/20/20 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Win
The network once again takes home top honors in total viewers and adults 18-49.

[11/19/20 - 08:10 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Rises in Latest FOX Demo Victory
The network takes home the adults 18-49 honors while NBC is the most-watched network overall.

[11/18/20 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos in Latest Wave of Premieres
"The Bachelorette" leads the night among adults 18-49 while CBS tops total viewers with the return of its drama trio.

[11/17/20 - 08:15 AM]
Monday's Broadcast Ratings: ABC, NBC Top Competitive Night
Said duo leads the evening in adults 18-49 with a slim margin.

[11/16/20 - 08:18 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay in Front
The network takes home another victory in total viewers and adults 18-49.

[11/15/20 - 10:37 AM]
Saturday's Broadcast Ratings: ABC Reclaims Top Spot with College Football
The Alphabet's weekly telecast leads the evening in both total viewers and adults 18-49.

[11/14/20 - 08:16 AM]
Friday's Broadcast Ratings: "Shark Tank" Pushes ABC to Top Spot
The Alphabet leads the night in total viewers, shares the demo crown with FOX.