[12/18/12 - 10:15 AM]
Hallmark Channel's "12 New Movies of Christmas" Bring Holiday Cheer to More Than 21.1 Million Unduplicated Viewers
The Hallmark Channel spins the numbers for Saturday, December 15.

[via press release from The Hallmark Channel]


"Baby's First Christmas", The 12th And Final New Original Movie Of The Year, Is The #1 Cable Program of Saturday And #1 Cable Movie of the Week, Delivering a 2.8 HH RTG

Hallmark Channel wraps up its "Countdown to Christmas" original holiday movies on a high note, claiming the #1 Saturday cable movie for the seventh consecutive week. Launched Saturday, November 3, the 12 original movie premieres averaged a 2.6 household rating and have reached more than 21.1 million unduplicated viewers. These new original holiday premieres elevated Hallmark Channel to average a 2.3 household rating for weekend prime time, ranking #1 in household rating and #1 in W25-54 rating from November 3 to December 16.

During holiday 2012, 5 of Hallmark Channel's 12 new original holiday movies ranked as the #1 cable program of the day including:

- "Baby's First Christmas" (Saturday, December 15) 2.8 HH RTG

- "Help for the Holidays" (Sunday, December 9) 3.0 HH RTG

- "A Bride for Christmas" (Saturday, December 1) 3.0 HH RTG

- "Naughty or Nice" (Saturday, November 24) 2.6 HH RTG

- "Matchmaker Santa" (Saturday, November 17) 3.0 HH RTG

Hallmark Channel's 2012 holiday programming has attracted 56.3 million viewers overall to-date. "Countdown to Christmas" will culminate on January 2 with the 124th Tournament of Roses Parade.

The recent Saturday, December 15 premiere of "Baby's First Christmas" garnered a 2.8 household rating with 4.7 million unduplicated viewers. "Baby's First Christmas" was the #1 program on all of cable for the day in addition to the #1 cable movie of the week, making the film Hallmark Channel's 5th highest original movie of the year among households and total viewers. Among W25-54 rating, "Baby's First Christmas" was the #1 cable telecast for the Saturday as well as the #3 movie of the week. In the 8p-10p time period, the film ranked in the top 10 for key demo ratings, including #1 in HH (2.8 rtg), W25-54 (1.3 rtg), and P2+ (1.4 rtg). "Baby's First Christmas also placed #1 in HH (2,443,000), W25-54 (597,000) and P2+ (3,174,000) delivery. The original holiday film propelled Hallmark Channel to be the #1 cable network in prime time for Saturday among households and W25-54 (2.4 HH rtg and 1.2 W25-54 rtg) and the #1 cable network for the day among W25-54 (.7 rtg).

In "Baby's First Christmas", Kyle Lockwood (Van Dien) and Jenna Ford (Wilson), feuding colleagues who could not be more different, are thrown together after their siblings fall in love and they are forced to get along in time for their nephew's birth on Christmas day. In the midst of all the Christmas Eve chaos, Jenna and Kyle find there is a romantic spark between them. However, when Jenna discovers Kyle's law firm represents the company taking over the family's home, Kyle needs a Christmas miracle to right all wrongs. Stars Casper Van Dien and Rachel Wilson. "Baby's First Christmas" stars Casper Van Dien ("Shiver") and Rachel Wilson ("Saw III").

Source: The Nielsen Company, December 10 - 16


Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of nearly 87 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies and specials, as well as some of television's most beloved sitcoms and series, including The Golden Girls, Frasier, Little House on the Prairie, and The Waltons. The channel is also home to a diverse range of lifestyle programming, including the newly-launched Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot and Marie, a one-hour talk show hosted by iconic entertainer, Marie Osmond. Hallmark Channel's sibling network, Hallmark Movie Channel, also available in HD and SD, focuses on family-friendly movies with a mix of classic theatrical films, presentations from the acclaimed Hallmark Hall of Fame library, original Hallmark Channel movies, and special events.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube

  [december 2012]  


most recent ratings | view all posts
[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.

[10/02/15 - 12:50 PM]
Investigation Discovery Tops All of Ad-Supported Cable for Delivery of W25-54 in September
Investigation Discovery spins the numbers for the month of September.

[10/02/15 - 11:11 AM]
ABC Prime Posts the Biggest L+3 Lifts with 6 of the Top 10 Playback Gainers
ABC further spins the numbers for the week of September 21-27.

[10/02/15 - 11:00 AM]
More People Watch Portions of CBS News' Major News Programs During Premiere Week Than Any Other Broadcast Network's News Offerings
CBS News spins the numbers for the week of September 21-27.

[10/02/15 - 10:51 AM]
CBS Premiere Week Multi-Platform Snapshot
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 10:44 AM]
"The Big Bang Theory" Moves Ahead of "Sunday Night Football" as Premiere Week's Number One Program with L+3 Viewing
CBS further spins the numbers for the week of September 21-27.

[10/02/15 - 08:36 AM]
"The Blacklist" Equals Its High Since February
NBC spins the numbers for Thursday, October 1.

[10/02/15 - 08:32 AM]
Thursday's Broadcast Ratings: NFL Continues Its Reign for CBS
The Eye's football franchise is up double digits week-to-week and year-to-year.

[10/02/15 - 08:31 AM]
ABC's TGIT Drama Line-Up Delivers Thursday's Top 3 Entertainment Telecasts
ABC spins the numbers for Thursday, October 1.

[10/02/15 - 07:56 AM]
Live + 3 Day Ratings: ABC's "Quantico" Debut Captures 16 Million Viewers with Early Playback, Streaming and Tuesday's Encore
ABC further spins the numbers for Sunday, September 27.

[10/02/15 - 07:45 AM]
Week 3 of "Thursday Night Football" on CBS and NFL Network Scores with Overnight Ratings Increase of 16% Over Last Year
CBS spins the numbers for Thursday, October 1.