Ratings Report, Week of December 10, 2012
(National Live + Same Day Program Ratings)
"Katie" Finishes No. 1 Among its Freshman Syndicated Talk Show Competition,
Leading the Pack for the 14th Consecutive Week with Households and Viewers
Up for the 2nd Straight Week, "Katie" Delivers its Biggest Audience in 1 Month
Opposite All Syndicated Talkers, "Katie" Stands as a Top-Tier Show for the Season
"Katie" National Ratings - Week 14
Based on National ratings for the week of December 10, 2012, "Katie" ranked No. 1 among all freshman syndicated talk shows with Total Viewers (2.388 million) and Households (1.8 rating). Leading runner-up "Steve Harvey" (1.4 rating and 1.930 million) by strong margins in Homes (+29%) and Total Viewers (+24%), "Katie" stood as the top new talker for the 14th consecutive week. Overall, "Katie" qualifies as TV's strongest new syndicated talk show in 3 years - since "Dr. Oz" in 2009.
· Building for the 2nd week in a row (+5% - 2.388 million vs. 2.283 million), "Katie" drew its biggest audience in 4 weeks with its 2nd-most-watched week since October - since w/o 11/12/12 and 10/22/12, respectively. In addition, the show retained 100% of its week-earlier delivery with Households and all key Women (W18-34/W18-49/W25-54).
· Out of 18 total talk shows in the syndicated market this season, newcomer "Katie" stands among the top-tier across all key measures, including Households (No. 6 - 1.9 rating), Total Viewers (No. 6 - 2.462 million) and Women 25-54 (No. 6 - 1.0 rating).
"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, week of 12/10/12. Season to date rankings based on National Most Current Program Ratings.