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[01/02/13 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC Tops Demos with "Parenthood," "Off Their Rockers" Marathon
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for tuesday, january 1, 2013)

Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks last night:

NBC (5.313 million viewers, #2; adults 18-49: 1.6, #1) was the top draw on the first night of 2013 thanks to a marathon of "Betty White's Off Their Rockers" (4.943 million viewers, #9; adults 18-49: 1.3, #T7), another "Betty White's Off Their Rockers" (5.086 million viewers, #8; adults 18-49: 1.5, #T4), yet another "Betty White's Off Their Rockers" (5.668 million viewers, #5; adults 18-49: 1.6, #3) and even "Betty White's Off Their Rockers" (5.692 million viewers, #4; adults 18-49: 1.8, #1) plus a new "Parenthood" (5.245 million viewers, #6; adults 18-49: 1.7, #2).

CBS (8.637 million viewers, #1; adults 18-49: 1.2, #2) then had to settle for second place with its all-repeat lineup of "NCIS" (10.614 million viewers, #1; adults 18-49: 1.3, #T7), "NCIS: Los Angeles" (9.290 million viewers, #2; adults 18-49: 1.4, #6) and "Vegas" (6.007 million viewers, #3; adults 18-49: 0.9, #9).

Next up was ABC (3.010 million viewers, #3; adults 18-49: 0.9, #3) with encores of "Shark Tank" (5.175 million viewers, #7; adults 18-49: 1.5, #T4), "Happy Endings" (2.333 million viewers, #10; adults 18-49: 0.8, #10), "Don't Trust the B---- in Apartment 23" (1.555 million viewers, #15; adults 18-49: 0.5, #T14) and "Nashville" (1.910 million viewers, #11; adults 18-49: 0.5, #T14).

Meanwhile, FOX (1.641 million viewers, #4; adults 18-49: 0.7, #4) offered up second runs of "Ben & Kate" (1.844 million viewers, #12; adults 18-49: 0.7, #T11), another "Ben & Kate" (1.444 million viewers, #16; adults 18-49: 0.5, #T14), "New Girl" (1.596 million viewers, #14; adults 18-49: 0.7, #T11) and another "New Girl" (1.682 million viewers, #13; adults 18-49: 0.7, #T11).

And finally, a repeat of "Hart of Dixie" (1.056 million viewers, #18; adults 18-49: 0.3, #18) plus a new "Emily Owens, MD" (1.298 million viewers, #17; adults 18-49: 0.4, #17) closed out the night on The CW (1.177 million viewers, #5; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), "Dixie" delivered a 0.4 rating while "Emily" posted a 0.5 rating.

Week-to-week changes (adults 18-49):
0.00% - Emily Owens, MD (vs. 12/4/12)
-15.00% - Parenthood (vs. 12/11/12)

Year-to-year changes (adults 18-49):
+33.33% - Emily Owens, MD (vs. The Secret Circle (Repeat))
0.00% - Parenthood

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.1/5 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's combo of "Nightline," 2.5/6; and "Jimmy Kimmel Live," 1.1/3 with an encore.

* In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.6/3 with an encore; "Late Show," 0.5/2 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.3/1 with an encore.

* At 12:35 a.m., "Late Night with Jimmy Fallon" (1.1/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.4/2 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/3/12):

CBS (16.24 million viewers, #1; adults 18-49: 3.4, #1) overshadowed the competition with new episodes of "NCIS" (20.02 million viewers, #1; adults 18-49: 4.2, #1), "NCIS: Los Angeles" (17.07 million viewers, #2; adults 18-49: 3.5, #2) and "Unforgettable" (11.62 million viewers, #3; adults 18-49: 2.5, #3) on Tuesday.

NBC (5.96 million viewers, #3; adults 18-49: 2.1, #2) then took home the silver with the 2012 premieres of "The Biggest Loser 13" (6.46 million viewers, #6; adults 18-49: 2.3, #5) and "Parenthood" (4.95 million viewers, #9; adults 18-49: 1.7, #8).

Next up was ABC (6.66 million viewers, #2; adults 18-49: 2.0, #3) with a new "Last Man Standing" (7.87 million viewers, #4; adults 18-49: 2.4, #4), the premiere of "Work It" (6.14 million viewers, #7; adults 18-49: 2.0, #7), the time period premiere of "Celebrity Wife Swap" (6.00 million viewers, #8; adults 18-49: 2.2, #6) and a new "Body of Proof" (6.97 million viewers, #5; adults 18-49: 1.5, #9).

Meanwhile, FOX (2.58 million viewers, #4; adults 18-49: 1.0, #4) offered up repeats of "Glee" (2.49 million viewers, #11; adults 18-49: 0.9, #T11), "New Girl" (3.06 million viewers, #10; adults 18-49: 1.3, #10) and "Raising Hope" (2.26 million viewers, #12; adults 18-49: 0.9, #T11).

And finally, repeats of "The Secret Circle" (1.00 million viewers, #13; adults 18-49: 0.4, #13) and another "The Secret Circle" (0.72 million viewers, #14; adults 18-49: 0.3, #14) on The CW (0.86 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), "Circle" posted a 0.4 rating at 8:00/7:00c and a 0.3 rating at 9:00/8:00c.

Week-to-week changes (adults 18-49):
+20.00% - NCIS (vs. 12/13/11)
+19.05% - Unforgettable (vs. 12/13/11)
+16.67% - NCIS: Los Angeles (vs. 12/13/11)
+9.09% - Last Man Standing (vs. 12/13/11)
0.00% - Body of Proof (vs. 12/6/11)
-14.81% - The Biggest Loser 13 (vs. 12/13/11)
-22.73% - Parenthood (vs. 11/29/11)

Year-to-year changes (adults 18-49):
+75.00% - NCIS (vs. Live to Dance)
+45.83% - NCIS: Los Angeles (vs. Live to Dance)
+38.89% - Unforgettable (vs. NCIS (Repeat))
+26.32% - Last Man Standing (vs. No Ordinary Family)
+15.38% - Body of Proof (vs. Detroit 187)
+5.26% - Work It (vs. No Ordinary Family)
+4.76% - Celebrity Wife Swap (vs. V)
-26.09% - Parenthood
-30.30% - The Biggest Loser 13

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/6; CBS's "Late Show with David Letterman," 2.6/6; and ABC's combo of "Nightline," 2.9/6; and "Jimmy Kimmel Live," 1.4/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 1.0/4; "Late Show," 0.8/3; "Nightline," 0.8/3; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.5/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





  [january 2013]  
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