or


[01/03/13 - 10:41 AM]
ABC Family Earns Historic #1 Prime Ranking Across All Cable in 2012 in Females 12-34; #1 Year Ever in Target Women
ABC Family spins the numbers for the year to date.

[via press release from ABC Family]

Ratings Highlights for 2012 - Final National Ratings

ABC Family Earns Historic #1 Ranking in Prime Across All Cable in Core Female Millennials; #1 Year Ever in Women 18-34 and Women 18-49

~Levies Highest Annual Competitive Rank Ever in Women 18-34 and Women 18-49

~"Pretty Little Liars" Ranks as Cable's TV #1 Scripted Series in Females 12-34

~Newcomer "Baby Daddy" is the #1 New Cable Comedy of Summer 2012

Another December and Fourth Quarter to Remember for ABC Family

~ Cable TV's #1 Network for the 4th Straight December in Core Female Demos

~ #1 Quarter in Adults 18-34 and Adults 18-49; #1 Cable TV Network in Women 18-34

~ 15th Annual "25 Days of Christmas" Programming Event Soars to Records Levels

The Walt Disney Company Owns 3 of Cable TV's Top 4 Networks in Prime for 6th Straight December in Total Viewers, and 3 of the Top 10 for 4th Straight Year

ABC Family - 2012

In another standout year, 2012 wrapped as ABC Family's most-watched year on record in Prime in target female demos Women 18-34 (280,000) and Women 18-49 (449,000), and qualified as the network's #2 year of all time in Adults 18-34 (392,000), Viewers 12-34 (592,000) and Females 12-34 (435,000). Impressively, 2012 marked ABC Family's 9th consecutive year of growth in Women 18-49 and 7th straight year in Women 18-34.

Competitively, for the first time in the network's history ABC Family emerged as the year's #1 cable TV network in Females 12-34, recorded its highest annual Prime rank ever in Adults 18-34 (#7) and Women 18-34 (#2), matched last year's all-time high in Women 18-49 (#3), and for the 4th straight year Top 10 ranks were achieved in Total Viewers (#10) and Adults 18-49 (#9). In fact, 2012 also marked the 4th consecutive year The Walt Disney Company owned 3 of cable TV's Top 10 networks in Total Viewers, with Disney Channel (#2 - 2.4 million), ESPN (#3 - 2.3 million) and ABC Family (#10 - 1.4 million).

"2012 was a great year for ABC Family," said Michael Riley, President ABC Family. "We created a Wednesday night comedy block with the launch of 'Baby Daddy,' the #1 new comedy of the summer; broke social media records with 'Pretty Little Liars,' the #1 most tweeted about 1-hour episode in TV history and the #1 scripted cable TV series of the year in core female Millennials; while our annual '25 Days of Christmas' programming event gifted new records for the channel. Next week we return with all-new episodes of 'Switched at Birth,' 'Bunheads,' 'Pretty Little Liars' and 'Lying Game' to continue this wonderful momentum."

· "Pretty Little Liars," ABC Family's #1 series on record, stood as cable TV's #1 scripted series of 2012 in Females 12-34 (2.2 million/4.9 rating), and the #2 scripted cable TV series in Women 18-34 (1.2 million/3.6 rating) and Viewers 12-34 (2.5 million/2.8 rating).

· In fact, a hit across social media outlets, the "Pretty Little Liars" summer finale impressively still holds the record for a single tweeted episode (1.52 million interactions), and overall finished #6 on Twitter's 2012 Trend List (10.5 million - #1 among scripted TV dramas)

· "Baby Daddy," ABC Family's #1 comedy of all time, emerged as the #1 new cable comedy of Summer 2012 in Women 18-34 (557,000/1.7 rating) and Females 12-34 (792,000/1.7 rating), ranking #1 across all cable TV on Wednesdays at 8:30 p.m. in the key demos, as well as Adults 18-34 (689,000/1.0 rating) and Viewers 12-34 (965,000/1.1 rating).

· The December 2 airing of "Dr. Seuss' How the Grinch Stole Christmas" (7:00 - 9:30 p.m.) became the network's #3 telecast ever in Total Viewers (6.3 million) and Adults 18-49 (3.0 million/2.4 rating), and remains the #1 cable TV movie of 2012/13 to date in Adults 18-34 (1.9 million/2.7 rating), Viewers 12-34 (2.5 million/2.7 rating) and Females 12-34 (1.7 million/3.6 rating).

4Q 2012

Powered by "13 Nights of Halloween," "Countdown to 25 Days of Christmas" and "25 Days of Christmas" events, 4Q 2012 became ABC Family's #1 quarter on record in Prime in Total Viewers (1.7 million), Adults 18-34 (449,000), Adults 18-49 (803,000) and Women 18-49 (516,000), and its #2 quarter of all time in Women 18-34 (300,000).

· Competitively, ABC Family stood as the #1 cable TV network for the first time in the network's history in Women 18-34 (based on 000s), achieved its highest quarter rank ever in Women 18-49 (#2), and matched its highest rank ever in Adults 18-49 (#5).

December 2012

Thanks to a record-setting "25 Days of Christmas," December 2012 wrapped as ABC Family's most-watched month in the network's history in Prime in Adults 18-49 (1.2 million), Women 18-49 (734,000) and Women 18-34 (413,000), and its #2 month of all time in Total Viewers (2.5 million), Adults 18-34 (633,000) and Females 12-34 (579,000).

· For the 4th consecutive December, ABC Family ranked as cable TV's #1 network in Women 18-34 and Women 18-49, was #1 for the 2nd straight December in Viewers 12-34 in Females 12-34, and achieved its highest competitive rank ever in Total Viewers (#3), Adults 18-34 (#2) and Adults 18-49 (#2).

· Impressively, this represented the 6th consecutive December The Walt Disney Company owned 3 of cable's Top 4 networks in Total Viewers, with ESPN (#1 - 3.3 million), ABC Family (#3 - 2.5 million) and Disney Channel (#4 -- 2.4 million).

"25 Days of Christmas 2012"

In its 15th year, one of the year's biggest events across all cable TV, ABC Family's "25 Days of Christmas," soared to record levels in Total Viewers (2.8 million), Adults 18-34 (701,000), Women 18-34 (456,000), Adults 18-49 (1.3 million), Women 18-49 (809,000), Viewers 12-34 (979,000) and Females 12-34 (640,000), driving #1 ranks in the daypart across the demos and powering weekly Prime highs during the "The Mistle-Tones'" premiere week (Dec. 3-9, 2012). Additionally, "25 Days of Christmas" reached over 100 million unique Total Viewers for the 6th consecutive year (106.9 million).

Source: Nielsen Media Research (National Ratings, most current. 2012: 12/26/11-12/30/12; December 2012: 11/29/12-12/30/12; 4Q 2012: 10/1/12-12/30/12. Prime: M-Su., 8:00 - 11:00 p.m.





  [january 2013]  
S
M
T
W
T
F
S
  


· BABY DADDY (ABC FAMILY)
· BUNHEADS (ABC FAMILY)
· LYING GAME, THE (ABC FAMILY)
· MISTLETONES, THE (ABC FAMILY)
· PRETTY LITTLE LIARS (ABC FAMILY)
· SWITCHED AT BIRTH (ABC FAMILY)









most recent ratings | view all posts
[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/16/15 - 11:13 AM]
"Mann & Wife" Viewership Grows in Week Two, Second Episode Becomes Most-Watched Original in Bounce TV's History
Bounce TV spins the numbers for Tuesday, April 14.

[04/16/15 - 10:45 AM]
"The Tonight Show" and "Late Night" Dominate ABC, CBS Competition for Week of April 6-10
NBC spins the late-night numbers for the week of April 6-10.

[04/16/15 - 08:39 AM]
Repeat of "Law & Order: SVU" Matches the Show's Highest Rating This Season for a Regular-Slot Rebroadcast
NBC spins the numbers for Wednesday, April 15.

[04/16/15 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Demos with "Survivor"
The Eye leads both categories for the second week in a row.

[04/16/15 - 08:29 AM]
"Nashville" Builds Week to Week in Adults 18-49 and Scores Big Live + 3 Day Gains
ABC spins the numbers for Wednesday, April 15.

[04/15/15 - 01:48 PM]
"Bering Sea Gold" #1 on Friday Among Men and Persons and Hits Season High Ratings Among Teen Viewers
Discovery spins the numbers for Friday, April 10.

[04/15/15 - 11:26 AM]
Turner Broadcasting Claims Three of Basic Cable's Top 10 Networks in Primetime and Total Day Delivery of Adults 18-49 in Q1 2015
Turner further spins the numbers for the first quarter of 2015.

[04/15/15 - 09:57 AM]
"Conan in Cuba" Drums Up Big Audience, Reaching 3.7 Million Viewers Across Multiple Platforms
TBS further spins the late-night numbers for Thursday, March 5.