or


[01/03/13 - 10:05 AM]
The Hub Wraps 2012 with Fifth Consecutive Quarter of Year-Over-Year Audience Growth Across Key Demos
The Hub spins the numbers for the quarter to date.

[via press release from The Hub]

THE HUB WRAPS 2012 WITH FIFTH CONSECUTIVE QUARTER OF YEAR-OVER-YEAR AUDIENCE GROWTH ACROSS KEY DEMOS

Q4 Momentum Powered by Launch of New Series "Littlest Pet Shop" And Continued Strength of Original Series

LOS ANGELES -- The Hub TV Network continued its ratings momentum as it wrapped up its second full year of programming by delivering strong 4th quarter 2012 results that cap a run that now extends to five consecutive quarters of year-over-year audience growth. The solid fourth quarter included the successful debut of the much-anticipated animated Hub TV Original Series "Littlest Pet Shop," produced by Hasbro Studios.

"Littlest Pet Shop" was the top-ranked original series on the network in 2012, and its pairing with the hit series "My Little Pony Friendship is Magic" produced a potent Saturday morning block (10 a.m. - noon ET) for The Hub.

In the fourth quarter, the powerhouse block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (Saturday, 10 a.m. - 12 p.m.) earned hefty year-to-year delivery gains among Kids 2-11 (+75%, 226,000), Kids 6-11 (+112%, 106,000), Women 18-49 (+97%, 73,000), Adults 18-49 (+95%, 119,000), Persons 2+ (+91%, 404,000) and Households (+90%, 254,000).

For the quarter, the top five original series on The Hub with Kids 2-11 were "Littlest Pet Shop," "My Little Pony Friendship Is Magic," "R.L. Stine's The Haunting Hour: The Series," "The Aquabats! Super Show!" and "Care Bears: Welcome To Care-A-Lot."

The top five original series on The Hub with Kids 6-11 were "R.L. Stine's The Haunting Hour: The Series," "Littlest Pet Shop," "Family Game Night," "Dan Vs." and "The Aquabats! Super Show!."

The network's December Total Day performance marked the twelfth consecutive month of year-over-year gains among Kids 2-11, Kids 6-11, Women 18-49, Persons 2+ and Households.

For the full year, the fourth quarter and the month of December 2012, The Hub delivered year-to-year audience gains in Total Day among key target demographics including Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

Q4 2012 Performance Highlights (all times ET)

· The Hub has demonstrated year-to-year growth in Total Day for the fifth consecutive quarter among Kids 2-11, Kids 6-11, Women 18-49, Adults 18-49, Persons 2+ and Households.

· In Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+14%, 48,000), Women 18-49 (+30%, 26,000), Adults 18-49 (+26%, 48,000), Persons 2+ (+19%, 123,000) and Households (+23%, 87,000).

· In Prime (Monday - Sunday, 8-11 p.m.), The Hub earned year-to-year delivery gains among Kids 2-11 (+14%, 50,000), Women 18-49 (+29%, 36,000), Adults 18-49 (+36%, 68,000), Persons 2+ (+24%, 168,000) and Households (+28%, 115,000).

· During the quarter, the series premiere of "Littlest Pet Shop" (Saturday, November 10th, 11a.m.) set The Hub's delivery record for an original series premiere with Kids 2-11 (351,000), Kids 6-11 (160,000), Adults 18-49 (159,000), Persons 2+ (577,000) and Households (326,000).

· The season three premiere of "My Little Pony Friendship is Magic" (Saturday, November 10th, 10 a.m.) was the highest season debut of the show since it premiered on The Hub in 2010, and marked the third year of consecutive growth with kids and adults. Kids 2-11 (391,000), Kids 6-11 (171,000), Women 18-49 (106,000), Adults 18-49 (179,000), Persons 2+ (686,000) and Households (388,000) all delivered their highest season premiere ratings for the series.

· For the quarter, the powerhouse block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (Saturday, 10 a.m. - 12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+75%, 226,000), Kids 6-11 (+112%, 106,000), Women 18-49 (+97%, 73,000), Adults 18-49 (+95%, 119,000), Persons 2+ (+91%, 404,000) and Households (+90%, 254,000).

December Monthly Performance Highlights (all times ET)

· In Total Day, The Hub has demonstrated year-to-year gains among Kids 2-11, Kids 6-11, Women 18-49, Persons 2+ and Households for 12 consecutive months.

Weekly Performance Highlights, December 24-30 (all times ET)

· A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+169%, 277,000), Kids 6-11 (+266%, 117,000), Women 18-49 (+11%, 63,000), Adults 18-49 (+41% 130,000), Persons 2+ (+112%, 451,000) and Households (+93%, 272,000).

· A new episode of "My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+7%, 236,000), Kids 6-11 (+6%, 105,000), Women 18-49 (+73%, 85,000), Adults 18-49 (+85%, 157,000), Persons 2+ (+27%, 432,000) and Households (+17%, 262,000).

· A new episode of "Family Game Night" (Sunday, 7 p.m.) earned year-to-year delivery gains among Kids 2-11 (+45%, 71,000), Kids 6-11 (+20%, 36,000), Women 18-49 (+65%, 51,000), Adults 18-49 (+40% 59,000), Persons 2+ (+43%, 157,000) and Households (+51%, 113,000).

· Saturday's powerhouse block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m. - 12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+70%, 230,000), Kids 6-11 (+67%, 92,000), Women 18-49 (+58%, 71,000), Adults 18-49 (+52%, 126,000), Persons 2+ (+62%, 385,000) and Households (+34%, 227,000).

(Source: The Nielsen Company, program-based dayparts, most current, 12/26/11-12/30/12, 10/1/12-12/30/12, 11/26/12-12/30/12 and 12/24/12-12/30/12 vs. same Nielsen periods a year ago, growth by delivery)

About The Hub

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in more than 70 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

-- The Hub --

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [january 2013]  
S
M
T
W
T
F
S
  


· DAN VS (HUB)
· FAMILY GAME NIGHT (HUB)
· RL STINE'S THE HAUNTING HOUR: THE SERIES (HUB)











most recent ratings | view all posts
[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.