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[01/04/13 - 09:53 AM]
USA Network Kicks Off 2013 with Huge Numbers on New Year's Day with "Law & Order: Special Victims Unit" Marathon
USA spins the numbers for Tuesday, January 1.

[via press release from USA]

USA NETWORK KICKS OFF 2013 WITH HUGE NUMBERS ON NEW YEAR'S DAY WITH "LAW & ORDER: SPECIAL VICTIMS UNIT" MARATHON

The Power of Linear TV

· Best Total Day (6a-3a) performance on USA for any day of the week in P18-49 (1.2M) in three years.

· Best New Year's Day Primetime performance since 1993*

· New Year's Day SVU marathon up +35% in P18-49 (to 1.63M), +23% in P25-54 (1.535M) and +11% in total viewers (to 3.2M) in Primetime from the SVU all-day marathon on New Year's Day 2012.

(*Excluding 2007 when MONDAY NIGHT RAW aired)





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· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)





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