or


[01/09/13 - 03:41 PM]
ABC Family's "Pretty Little Liars" Returns as TV's #1 Show in Key Demos; Accounts for Over 52% of All Tuesday TV Twitter Posts
ABC Family spins the numbers for Tuesday, January 8.

[via press release from ABC Family]

Ratings Highlights for Tuesday, January 8, 2013 Final National Ratings

Critically-"A"cclaimed "Pretty Little Liars'" Winter Launch is Tuesday's #1 TV Show in Women 18-34 and Key Millennials; Cable's #1 Show in Women 18-49

~ Breaks Own Record, Becoming the Series' Most-Tweeted Telecast of All Time with 767,000 Tweets at Peak Rate of 39,000 per Minute; 1.9 Million All-Day Tweet Total Accounts for Over 52% of All Tuesday's TV Twitter Activity

"The Lying Game" Returns to Season-Opening Highs in Adults 18-34, Women 18-34 and Women 18-49; Cable TV's #1 Telecast at 9PM in Key Female Demos

"Pretty Little Liars" (8:00-9:00 p.m.)

Nominated for the 2nd consecutive year for Teen Choice's "Favorite Cable TV Drama" award, ABC Family's critically-"A"cclaimed and social-media favorite "Pretty Little Liars" was handily Tuesday's #1 TV telecast in Women 18-34 (1.2 million/3.5 rating), Viewers 12-34 (2.3 million/2.5 rating) and Females 12-34 (2.0 million/4.4 rating), the #1 cable TV telecast for the day in Women 18-49 (1.5 million/2.3 rating) and the #1 prime cable TV telecast Adults 18-34 (1.4 million/2.1 rating). Also impressive, among Adults 18-49 "Pretty Little Liars" beat FX's standout hit, "Justified," by a tenth of a rating point (1.4 rating vs. 1.3 rating).

The winter premiere became the series' #2 telecast on record in Adults 18-34 and its #3 telecast of all time in Adults 18-49 (1.8 million/1.4 rating), Women 18-49 and Women 18-34 (1.2 million/3.5 rating). In fact, it was its best season premiere ever in Adults 18-34 and 2nd-best opener in Adults 18-49, Women 18-34 and Women 18-49, behind only its January 2011 season debut.

In another impressive feat, "Pretty Little Liars" blew up social media sites across America, breaking the show's own previous records by generating more than 767,000 tweets, peaking at nearly 39,000 tweets per minute and accounting for over 52% of all Twitter activity on Tuesday. Jenn Deering Davis, Founder of TweetReach, said: "These kinds of volumes are normally seen in finales, after the season has time to build a larger fan base, not in the first episode of a brand new season. This is just one more indicator of how passionate and engaged in social media 'Pretty Little Liars' viewers are. And based on what we've seen over the past two years, their enthusiasm seems to be increasing season to season."

Moreover, according to SocialGuide, "Pretty Little Liars" holds the record for the Top 2 "most social" TV series episodes on record.

"The Lying Game" (9:00 - 10:00 p.m.)

In its Season 2 launch, "The Lying Game" delivered the series' biggest season opener to date in Adults 18-34 (649,000/1.0 rating), Women 18-34 (536,000/1.6 rating) and Women 18-49 (673,000/1.1 rating), standing as cable TV's #1 telecast in the hour in Women 18-34, as well as Females 12-34 (957,000/2.1 rating).

· Versus the series' Winter 2012 average, "The Lying Game" was up across the board, including by 7% in Total Viewers (1.6 million vs. 1.5 million), by 13% in Adults 18-34 (649,000 vs. 572,000), by 11% in Women 18-34 (536,000 vs. 482,000) and by 10% in Viewers 12-34 (1.1 million vs. 1.0 million.

Source: NTI, 1/08/13, U.S. ratings, Live + Same Day; Social Media Sources: TweetReach, SocialGuide.





  [january 2013]  
S
M
T
W
T
F
S
  


· LYING GAME, THE (ABC FAMILY)
· PRETTY LITTLE LIARS (FREEFORM)





most recent ratings | view all posts
[03/29/17 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Hangs Onto Top Spot in Demos
CBS however takes home the top spot among total viewers.

[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 08:43 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
The Peacock wins the evening among total viewers as well as adults 18-49.

[03/27/17 - 01:02 PM]
"RuPaul's Drag Race" Sashays Over to VH1 with Most Watched Episode in Franchise History
VH1 spins the numbers for Friday, March 24.

[03/27/17 - 12:51 PM]
2017 NCAA Tournament Scores Increases in Television Viewership Through Elite 8, Along with All-Time Records Across Digital and Social Platforms
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/27/17 - 12:50 PM]
"Big Little Lies" Achieves Series High as It Approaches Finale This Sunday, April 2
HBO further spins the numbers for the series to date.

[03/27/17 - 08:24 AM]
Sunday's Broadcast Ratings: CBS Gets a Boost from NCAA Overrun
The Eye wins the night among total viewers and adults 18-49.

[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.