or


[01/14/13 - 02:41 PM]
Disney Junior's "Sofia the First" is the #1 Preschool Series Launch in Cable TV History in Girls 2-5, Adults 18-49 and Women 18-49
Disney Channel spins the numbers for Friday, January 11.

[via press release from Disney Channel]

Ratings Highlights for January 11, 2013 Final National Ratings

DISNEY JUNIOR'S "SOFIA THE FIRST" LAUNCHES IN ROYAL FASHION ON DISNEY CHANNEL

#1 Preschool Series Launch in Cable TV History in Girls 2-5, Parents and Moms;

#2 Weekday Preschool Series Launch in Over 12 Years in Total Viewers

Surpasses All Recent Preschool Series Debuts on Nickelodeon, Including "Bubble Guppies" by 59% in Total Viewers, 14% in Kids 2-5 and 74% in Women 18-49

"Sofia the First" (9:30 - 9:55 a.m.)

Friday's premiere of Disney Junior's "Sofia the First" ranked as the #1 preschool series launch in cable TV history in Girls 2-5 (673,000/8.6 rating), Adults 18-49 (948,000/0.8 rating) and Women 18-49 (710,000/1.1 rating), and was the #2 weekday preschool cable launch in over 12 years in Total Viewers (2.7 million) - since 8/14/2000 - behind only Disney Channel's "Mickey Mouse Clubhouse" (2.8 million). In Kids 2-5, "Sofia the First" virtually tied "Doc McStuffins" as the network's #1 weekday series launch ever in Kids 2-5 (1.0 million/6.3 rating).

Moreover, with "Sofia the First" and the March 2012 debut of "Doc McStuffins," Disney Channel holds the Top 2 preschool cable TV series launches ever with Parents and Moms.

· "Sofia the First" easily ranked as Friday's #1 TV telecast in Kids 2-5 and Girls 2-5, and was the #1 preschool cable TV telecast in Total Viewers and Women 18-49.

· Sofia the First" powered time period highs in Girls 2-5, and was the network's most-watched telecast in the time period in over 1 year in Kids 2-5 and in 6 months in Total Viewers - since 12/30/11 and 7/13/12, respectively.

· "Sofia the First" outperformed all recent preschool series premieres on Nickelodeon, including "Bubble Guppies" (1/24/11) by 1 million Total Viewers, or by 59% (2.7 million vs. 1.7 million), by 14% in Kids 2-5 (1.0 million vs. 881,000) and by 74% in Women 18-49 (710,000 vs. 407,000).

· "Sofia the First" surged over year-ago time period averages across the board, including by 50% in Total Viewers (2.7 million vs. 1.8 million), by 19% in Kids 2-5 (1.0 million vs. 839,000) and by 75% in Women 18-49 (710,000 vs. 406,000).

DISNEY JUNIOR:

Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. Disney Junior channels in Japan, India and Disney Junior Portugal launched in fall 2012, bringing the total number of channels to 33 worldwide.

Source: NTI, U.S. ratings, 1/11/13, Live + Same Day.





  [january 2013]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC Edges Competition in Tight Demo Race
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/15/17 - 09:02 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[02/14/17 - 09:16 AM]
Monday's Broadcast Ratings: ABC, "The Bachelor" Hold Onto Demo Crown
The network's mainstay leads the night among adults 18-49.

[02/13/17 - 01:49 PM]
"Legion" Powers Premiere Ratings - 4.37 Million Total Viewers from the Premiere Telecast and Two Encore Telecasts
FX further spins the numbers for Wednesday, February 8.

[02/13/17 - 12:47 PM]
E! Delivers Significant Year on Year Growth for "Live from the Red Carpet: The 2017 Grammy Awards"
E! spins the numbers for Sunday, February 12.

[02/13/17 - 10:16 AM]
"The 59th Annual Grammy Awards" Delivers 26.05 Million Viewers, Largest Audience Since 2014
CBS spins the numbers for Sunday, February 12.

[02/13/17 - 09:16 AM]
Sunday's Broadcast Ratings: Grammys Deliver Big Win for CBS
The Eye's coverage is on par with last year's Monday telecast among adults 18-49.

[02/12/17 - 02:03 PM]
Golden State-Oklahoma City on ABC Delivers Highest-Rated Non-Christmas NBA Regular-Season Game Since 2013
ESPN spins the numbers for Saturday, February 11.

[02/12/17 - 09:30 AM]
"Dateline NBC" Is #1 Non-Sports Program, Equals Highest Adults 18-49 Rating Since April 2016
NBC spins the numbers for Saturday, February 11.

[02/12/17 - 08:57 AM]
Saturday's Broadcast Ratings: NBA Sparks Easy Victory for ABC
The Alphabet wins the night among adults 18-49 by a healthy margin.

[02/12/17 - 08:01 AM]
"Saturday Night Live" Hits a Six-Year High in Metered-Market Households
NBC spins the late-night numbers for Saturday, February 11.

[02/11/17 - 08:33 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Edges Out Demo Crown
"Hawaii Five-0" and "Shark Tank" share the top spot among adults 18-49.