or


[01/18/13 - 08:42 AM]
ABC's "Scandal" Wins at 10pm with New Series Highs in Key Demos
ABC spins the numbers for Thursday, January 17.

[via press release from ABC]

ABC's "Scandal" Wins at 10pm with New Series Highs in Key Demos

ABC took second place on Thursday in Adults 18-49 to Fox with the 2-hour season premiere of American Idol, outdelivering NBC's original lineup on the night by 47%.

Nearly tripling its Adult 18-49 lead-in (+190%) against the second hour of Idol at 9pm, ABC's Grey's Anatomy dominated its scripted time-period competition, leading runner-up NBC by 71% with its comedies (The Office/1600 Penn). Despite facing Idol, Grey's delivered better than 90% audience retention week to week in Total Viewers (94%), Adults 18-49 (91%), Adults 18-34 (96%) and Women 18-34 (97%).

Exhibiting its best lead-in retention out of an original Grey's (91%/90%), ABC's Scandal won the 10 o'clock hour by strong margins in Total Viewers and Adults 18-49. Scandal was the #1 series in Thursday's 10pm hour for its 5th consecutive first-run telecast in Adults 18-49. Building for the 2nd straight week with Adults 18-34 (+5%) and Women 18-34 (+9%), Scandal earned new series highs in both demographics. In addition, over the course of its last 4 original airings, Scandal has delivered the series' Top 4 highest-rated telecasts ever in Adults 18-49. The ABC sophomore drama continued to improve the hour by strong double digits over an original Private Practice on the year-ago night (on 01/19/12) in viewers (+32%) and young adults (+24%).

Quick Take for Thursday, January 17, 2013 (Fast Affiliate Live + Same Day Ratings)

Nearly Tripling its Adult 18-49 Lead-in Against the 2nd Hour of "Idol," "Grey's Dominates its Scripted Competition with Over 90% Retention Week to Week

ABC's "Scandal" Wins the 10pm Hour in Viewers and Adults 18-49, While Achieving New Series Highs with Adults 18-34 and Women 18-34

Thursday Night (8:00-11:00 p.m.)

ABC took second place on Thursday in Adults 18-49 to Fox with the 2-hour season premiere of "American Idol," outdelivering NBC's original lineup on the night by 47% (2.2/6 vs. 1.5/4).

"Grey's Anatomy" (9:00-10:00 p.m.)

Nearly tripling its Adult 18-49 lead-in (+190%) against the second hour of "Idol" at 9:00 p.m., ABC's "Grey's Anatomy" dominated its scripted time-period competition, leading runner-up NBC by 71% with its comedies (2.9/7 vs. 1.7/4 for "The Office"/"1600 Penn"). Despite facing "Idol," "Grey's" delivered better than 90% audience retention week to week in Total Viewers (94%), Adults 18-49 (91%), Adults 18-34 (96%) and Women 18-34 (97%).

"Scandal" (10:00-11:00 p.m.)

Exhibiting its best lead-in retention out of an original "Grey's" (91%/90%), ABC's "Scandal" won the 10 o'clock hour by strong margins in Total Viewers (7.9 million) and Adults 18-49 (2.6/7). "Scandal" was the No. 1 series in Thursday's 10:00 p.m. hour for its 5th consecutive first-run telecast in Adults 18-49.

· Building for the 2nd straight week with Adults 18-34 (+5%) and Women 18-34 (+9%), "Scandal" earned new series highs in both demographics. Posting its 2nd highest-ever Adult 18-49 number, over the course of its last 4 original airings "Scandal" has delivered the series' Top 4 highest-rated telecasts ever.

· The ABC sophomore drama continued to improve the hour by strong double digits over an original "Private Practice" on the year-ago night (on 01/19/12) in viewers (+32%) and young adults (+24%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/17/13.





  [january 2013]  
S
M
T
W
T
F
S
  


· 1600 PENN (NBC)
· AMERICAN IDOL (FOX)
· GREY'S ANATOMY (ABC)
· OFFICE, THE (NBC)
· SCANDAL (ABC)











most recent ratings | view all posts
[10/02/14 - 08:32 AM]
Wednesday's Broadcast Ratings: "Criminal Minds," "Stalker" Push CBS to Top Spot
Plus: FOX's "Red Band Society" grows by 10% while ABC's "Black-ish" falls 24% from last week's episodes.

[10/02/14 - 08:06 AM]
NL Wild Card Game Up 21 Percent with Strong 4.1 Overnight Rating
ESPN spins the numbers for Wednesday, October 1.

[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.