or


[01/23/13 - 09:29 AM]
3.3 Million Total Viewers Witness the World Premiere of Lifetime's "Prosecuting Casey Anthony"
Lifetime spins the numbers for Saturday, January 19.

[via press release from Lifetime]

LIFETIME ORIGINAL MOVIE PROSECUTING CASEY ANTHONY, STARRING ROB LOWE, RANKS AS SATURDAY NIGHT'S NUMBER ONE TELECAST ACROSS AD-SUPPORTED CABLE WITH TOTAL VIEWERS, ADULTS 18+, WOMEN 18+, WOMEN 25-54 AND WOMEN 18-49

3.3 Million Total Viewers Witness Movie's World Premiere

LOS ANGELES, CA (January 23, 2013) - The Lifetime Original Movie Prosecuting Casey Anthony, starring Golden Globe(R) and Emmy(R) Award nominee Rob Lowe, generated strong viewership in its world premiere Saturday night, ranking as the evening's number one telecast across ad-supported cable among Total Viewers, Adults 18+, Women 18+, Women 25-54 and Women 18-49, according to Nielsen Research. The film, the first to chronicle the controversial Caylee Anthony murder trial, averaged 3.3 million Total Viewers, 3.0 million Adults 18+ viewers, 2.2 million Women 18+ viewers, 1.5 million Adults 25-54 viewers, 1.3 million Adults 18-49 viewers, 1.1 million Women 25-54 viewers and 921,000 Women 18-49 viewers, with a 2.5 Household rating. Throughout its telecast, Prosecuting Casey Anthony grew in viewership across all of the key demographics, jumping +21% from the first half-hour to the final 30 minutes in Adults 25-54, +20% among Women 25-54, +17% in Adults 18-49, +14% with Women 18-49, +10% with Adults 18+, +9% among Total Viewers and +5% in Women 18+.

Lowe stars in the film as Florida prosecutor Jeff Ashton, the Florida prosecutor and author (with Lisa Pulitzer) of the book Imperfect Justice: Prosecuting Casey Anthony, upon which the movie is based.

Immediately following the movie, the hour-long documentary Beyond the Headlines: Prosecuting Casey Anthony averaged 2.4 million Total Viewers, 1.2 million Adults 25-54 viewers, 1.1 million Adults 18-49 viewers, 854,000 Women 25-54 viewers, 786,000 Women 18-49 viewers and a 1.9 Household rating.

Prosecuting Casey Anthony's strong performance furthers Lifetime's ratings growth. On January 1, the season three premiere of its hit docusoap Dance Moms hit a series high 2.8 million Total Viewers, posting double digit jumps across all key demographics versus its Summer 2012 season premiere. In 2012, Lifetime generated its strongest year-on-year growth among the key demographics in 10+ years.

Prosecuting Casey Anthony reveals Ashton's own inside story of the notorious true crime drama that captivated and then shocked the world when Caylee Anthony's mother, Casey, was acquitted of killing her daughter, despite what many thought to be overwhelming evidence of guilt. But much of that "evidence" had nothing to do with direct proof of guilt, but rather her perceived erratic behavior in the weeks between the disappearance of Caylee and Casey's mother's call to the police reporting that her two year-old granddaughter was missing. The movie is uniquely seen from Ashton's first-hand perspective and takes viewers behind the scenes of both his aggressive investigation into Caylee's tragic death and the ensuing widely-covered trial, shedding new light on the many questions of what happened to her, how Ashton and his fellow prosecutors built and believed in their case, and why a woman so shrouded in suspicion was proclaimed innocent. Also starring in the movie are Elizabeth Mitchell, who portrays lead prosecutor Linda Burdick; Oscar Nunez as Casey Anthony's attorney Jose Baez; Marisa Ramirez plays Ashton's wife Rita; Kevin Dunn as George Anthony and Virginia Welch is Casey Anthony.

Prosecuting Casey Anthony was executive produced by Jean Abounader, Michelle Manning, Rob Lowe and Alison Cross. Peter Werner directed the screenplay by Alison Cross. Jeff Ashton served as a consultant on the film, which was produced by Fox Television Studios. Imperfect Justice: Prosecuting Casey Anthony is published by HarperCollins.

ABOUT LIFETIME

Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In 2012, as a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [january 2013]  
S
M
T
W
T
F
S
  


· PROSECUTING CASEY ANTHONY (LIFETIME)









most recent ratings | view all posts
[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.

[11/19/14 - 08:52 AM]
"Marry Me" Jumps 23% Versus Its Prior Telecast in 18-49 Rating
NBC spins the numbers for Tuesday, November 18.

[11/19/14 - 08:39 AM]
Tuesday's Broadcast Ratings: CBS Claims Top Spot in Viewers, Demos
The news marks the Eye's first victory on the night among adults 18-49 this season.

[11/19/14 - 08:30 AM]
ABC's "SHIELD" Builds to Its Biggest Audience in 5 Weeks
ABC spins the numbers for Tuesday, November 18.

[11/18/14 - 03:05 PM]
Discovery Channel's "Fast N' Loud" Grabs Season High in Persons and Men on Monday
Discovery spins the numbers for Monday, November 17.

[11/18/14 - 02:09 PM]
"Monday Night Football" Helps ESPN Win the Night among Key Male and Adult Demos
ESPN spins the numbers for Monday, November 17.

[11/18/14 - 12:59 PM]
"Homeland" & "The Affair" Deliver Their Best Time Period Ratings and Total Nights of the Season on Sunday
Showtime spins the numbers for Sunday, November 16.

[11/18/14 - 12:11 PM]
Hallmark Channel's "Countdown to Christmas" Steals the Show Becoming the Most Watched and Highest Rated Network of the Weekend Among Households
The Hallmark Channel spins the numbers for Saturday, November 15 and Sunday, November 16.