or


[01/23/13 - 09:29 AM]
3.3 Million Total Viewers Witness the World Premiere of Lifetime's "Prosecuting Casey Anthony"
Lifetime spins the numbers for Saturday, January 19.

[via press release from Lifetime]

LIFETIME ORIGINAL MOVIE PROSECUTING CASEY ANTHONY, STARRING ROB LOWE, RANKS AS SATURDAY NIGHT'S NUMBER ONE TELECAST ACROSS AD-SUPPORTED CABLE WITH TOTAL VIEWERS, ADULTS 18+, WOMEN 18+, WOMEN 25-54 AND WOMEN 18-49

3.3 Million Total Viewers Witness Movie's World Premiere

LOS ANGELES, CA (January 23, 2013) - The Lifetime Original Movie Prosecuting Casey Anthony, starring Golden Globe(R) and Emmy(R) Award nominee Rob Lowe, generated strong viewership in its world premiere Saturday night, ranking as the evening's number one telecast across ad-supported cable among Total Viewers, Adults 18+, Women 18+, Women 25-54 and Women 18-49, according to Nielsen Research. The film, the first to chronicle the controversial Caylee Anthony murder trial, averaged 3.3 million Total Viewers, 3.0 million Adults 18+ viewers, 2.2 million Women 18+ viewers, 1.5 million Adults 25-54 viewers, 1.3 million Adults 18-49 viewers, 1.1 million Women 25-54 viewers and 921,000 Women 18-49 viewers, with a 2.5 Household rating. Throughout its telecast, Prosecuting Casey Anthony grew in viewership across all of the key demographics, jumping +21% from the first half-hour to the final 30 minutes in Adults 25-54, +20% among Women 25-54, +17% in Adults 18-49, +14% with Women 18-49, +10% with Adults 18+, +9% among Total Viewers and +5% in Women 18+.

Lowe stars in the film as Florida prosecutor Jeff Ashton, the Florida prosecutor and author (with Lisa Pulitzer) of the book Imperfect Justice: Prosecuting Casey Anthony, upon which the movie is based.

Immediately following the movie, the hour-long documentary Beyond the Headlines: Prosecuting Casey Anthony averaged 2.4 million Total Viewers, 1.2 million Adults 25-54 viewers, 1.1 million Adults 18-49 viewers, 854,000 Women 25-54 viewers, 786,000 Women 18-49 viewers and a 1.9 Household rating.

Prosecuting Casey Anthony's strong performance furthers Lifetime's ratings growth. On January 1, the season three premiere of its hit docusoap Dance Moms hit a series high 2.8 million Total Viewers, posting double digit jumps across all key demographics versus its Summer 2012 season premiere. In 2012, Lifetime generated its strongest year-on-year growth among the key demographics in 10+ years.

Prosecuting Casey Anthony reveals Ashton's own inside story of the notorious true crime drama that captivated and then shocked the world when Caylee Anthony's mother, Casey, was acquitted of killing her daughter, despite what many thought to be overwhelming evidence of guilt. But much of that "evidence" had nothing to do with direct proof of guilt, but rather her perceived erratic behavior in the weeks between the disappearance of Caylee and Casey's mother's call to the police reporting that her two year-old granddaughter was missing. The movie is uniquely seen from Ashton's first-hand perspective and takes viewers behind the scenes of both his aggressive investigation into Caylee's tragic death and the ensuing widely-covered trial, shedding new light on the many questions of what happened to her, how Ashton and his fellow prosecutors built and believed in their case, and why a woman so shrouded in suspicion was proclaimed innocent. Also starring in the movie are Elizabeth Mitchell, who portrays lead prosecutor Linda Burdick; Oscar Nunez as Casey Anthony's attorney Jose Baez; Marisa Ramirez plays Ashton's wife Rita; Kevin Dunn as George Anthony and Virginia Welch is Casey Anthony.

Prosecuting Casey Anthony was executive produced by Jean Abounader, Michelle Manning, Rob Lowe and Alison Cross. Peter Werner directed the screenplay by Alison Cross. Jeff Ashton served as a consultant on the film, which was produced by Fox Television Studios. Imperfect Justice: Prosecuting Casey Anthony is published by HarperCollins.

ABOUT LIFETIME

Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. In 2012, as a result of its aggressive triple threat programming strategy doubling its amount of original programming spanning scripted dramas, reality series and movies, Lifetime posted its strongest year-on-year growth among the key demographics in 10+ years, while also reaching its youngest median age in 16 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.





  [january 2013]  
S
M
T
W
T
F
S
  


· PROSECUTING CASEY ANTHONY (LIFETIME)





most recent ratings | view all posts
[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[06/14/17 - 08:15 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Puts NBC on Top
The Peacock owns the night in both total viewers and adults 18-49.

[06/13/17 - 01:01 PM]
Hallmark Channel Catapults to #1 in Prime Time on Saturday and Sunday Night
The Hallmark Channel spins the numbers for the week of June 5-11.