STANDOUT SERIES "FINDING BIGFOOT," "GATOR BOYS" AND "NORTHWOODS LAW" DRIVE STELLAR RATINGS FOR ANIMAL PLANET IN JANUARY
Animal Planet Has its Most-watched Month in 10 Years, Delivering 720K P2+ Viewers
(January 29, 2013, Silver Spring, Md.) - Animal Planet's hit series propelled the network's success this January. FINDING BIGFOOT and GATOR BOYS both surpassed one million viewers this month with FINDING BIGFOOT capturing 1.3 P2+ viewers and GATOR BOYS snapping up 1.2M P2+ viewers. NORTHWOODS LAW drew in 1.3M P2+ viewers in its season debut.
Animal Planet earned its strongest month in prime in 10 years among all key demos, including P2+ viewers (720K), P25-54 (335K) and P18-49 (306K), marking 14 straight months of growth. Among M25-54, the network ranks among the top 20 ad-supported cable networks based on delivery (#18).
Sunday, January 27, marked the first time ever in network history that three different programs in a single night delivered more than a million viewers: GATOR BOYS (1.4M); FINDING BIGFOOT (1.4M); and WILD WEST ALASKA (1.2M).