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[01/29/13 - 08:43 AM]
"The Bachelor" Draws a Season High/Repeat "Castle" Wins at 10pm
ABC spins the numbers for Monday, January 28.

[via press release from ABC]

"The Bachelor" Draws a Season High/Repeat "Castle" Wins at 10pm

Info on ABC's Monday, ahead of the regular press release.

With The Bachelor and a repeat Castle, ABC earned second place on Monday in Total Viewers and Adults 18-49, while ranking #1 on the night with Women 18-34 for the 3rd week in a row.

In head-to-head competition from 8-10pm, ABC's The Bachelor beat NBC's The Biggest Loser 14 in Adults 18-49 for the 2nd week running, increasing its lead to 9% (up from 4% the prior week). The Bachelor finished #1 in its 2-hour time slot in Adults 18-34 and across all key Women, standing as Monday's #1 series with Women 18-34 for the 4th consecutive week. Continuing to build its overall audience (up for 3rd consecutive broadcast), The Bachelor delivered its most-watched telecast this season and matched a season high in Adults 18-49.

ABC's repeat Castle ranked #1 in the 10pm hour among Adults 18-49, beating NBC's original Deception by 8% and CBS' repeat Hawaii Five-0 by 17%. Marking its best repeat numbers this season, Castle delivered its most-watched encore since March 2012 and equaled its top Adult 18-49 encore since April 2011 - since 3/5/12 and 4/25/11, respectively.

Quick Take for Monday, January 28, 2013 (Fast Affiliate Live+ Same Day Ratings)

ABC Takes Second on Monday in Total Viewers and Adults 18-49, While Ranking No. 1 in Women 18-34 for the 3rd Straight Week

ABC's "The Bachelor" Draws its Most-Watched Telecast of the Season And Matches Season High in Adults 18-49

Head to Head, ABC's "The Bachelor" Increases its Adults 18-49 Lead Over NBC's "The Biggest Loser 14" to 9%

Encore "Castle" Ranks No. 1 at 10pm in Adults 18-49, Topping NBC's Original "Deception" by 8%

Monday Night (8:00-11:00 p.m.)

With "The Bachelor" and a repeat "Castle," ABC earned second place on Monday in Total Viewers (7.2 million) and Adults 18-49 (2.1/6), while ranking No. 1 on the night with Women 18-34 for the 3rd week in a row.

"The Bachelor" (8:00-10:00 p.m.)

In head-to-head competition from 8:00 - 10:00 p.m., ABC's "The Bachelor" (2.5/7) beat NBC's "The Biggest Loser 14" (2.3/6) in Adults 18-49 for the 2nd week running, increasing its lead to 9% (up from 4% the prior week). "The Bachelor" finished No. 1 in its 2-hour time slot in Adults 18-34 and across all key Women, standing as Monday's No. 1 series with Women 18-34 for the 4th consecutive week. Continuing to build its overall audience (up for 3rd consecutive broadcast), "The Bachelor" delivered its most-watched telecast this season (7.9 million) and matched a season high in Adults 18-49.

"Castle" (10:00-11:00 p.m.)

ABC's repeat "Castle" ranked No. 1 in the 10:00 p.m. hour among Adults 18-49 (1.4/4), beating NBC's original "Deception" by 8% (1.3/3) and CBS' repeat "Hawaii Five-0" by 17% (1.2/3). Marking its best repeat numbers this season, "Castle" delivered its most-watched encore (6.0 million) since March 2012 and equaled its top Adult 18-49 encore since April 2011 - since 3/5/12 and 4/25/11, respectively.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 1/28/13.





  [january 2013]  
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· BACHELOR, THE (ABC)
· BIGGEST LOSER, THE (NBC)
· CASTLE (ABC)
· DECEPTION (NBC)
· HAWAII FIVE-0 (CBS)





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