or


[02/05/13 - 02:13 PM]
The Hub Is Up: Popular Original Series, Strong Stunting, and Power Play Movies Drive Ratings for The Hub TV Network
The Hub spins the numbers for the week of January 28-February 3.

[via press release from The Hub]

THE HUB IS UP: POPULAR ORIGINAL SERIES, STRONG STUNTING, AND POWER PLAY MOVIES DRIVE RATINGS FOR THE HUB TV NETWORK

LOS ANGELES - The Hub TV Network, the fastest growing children's cable network, continues to achieve impressive year-to-year gains for the week of January 28-February 3 with double- and triple-digit growth in Total Day and Prime, respectively.

Ratings increases for the week were propelled by original series, "My Little Pony Friendship is Magic" and "Littlest Pet Shop," strong stunting with marathons featuring Superman versus Batman, as well as "Animaniacs," and feature films "Stuart Little 2," "Batman & Robin," and "Superman III," which packed a punch for The Hub's key demos.

For the week of January 28, 2013, in Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+62%, 55,000), Kids 6-11 (+64%, 23,000), Women 18-49 (+93%, 27,000), Adults 18-49 (+58%, 49,000), Persons 2+ (+59%, 132,000), and Households (+40%, 87,000).

Additionally, in Prime (Monday-Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+106%, 64,000), Kids 6-11 (+26%, 29,000), Women 18-49 (+153%, 38,000), Adults 18-49 (+140%, 72,000), Persons 2+ (+83%, 190,000), and Households (+70%, 119,000).

Program Highlights (all times ET):

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+142%, 225,000), Kids 6-11 (+188%, 92,000), Women 18-49 (+65%, 81,000), Adults 18-49 (+86%, 121,000), Persons 2+ (+120%, 383,000), and Households (+44%, 192,000).

Saturday's powerhouse block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m.-12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+34%, 189,000), Kids 6-11 (+59%, 94,000), Persons 2+ (+27%, 329,000), and Households (+1%, 201,000).

The Hub's "Superman Vs. Batman" stunt (Saturday, 12-4 p.m.), featuring "Superman: The Animated Series" and "Batman: The Animated Series," earned year-to-year delivery gains among Kids 2-11 (+24%, 94,000), Women 18-49 (+31%, 46,000), Adults 18-49 (+73%, 133,000), Persons 2+ (+75%, 290,000), and Households (+62%, 173,000).

The Hub's "Animaniacs" stunt (Sunday, 12-3:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+59%, 108,000), Kids 6-11 (+72%, 50,000), Women 18-49 (+182%, 48,000), Adults 18-49 (+78%, 87,000), Persons 2+ (+56%, 217,000), and Households (+59%, 138,000).

The Hub's network premiere of "Stuart Little 2" (Friday, 9-10:30 p.m.), earned year-to-year delivery gains among Kids 2-11 (+196%, 139,000), Kids 6-11 (+258%, 86,000), Women 18-49 (+26%, 44,000), Adults 18-49 (+55%, 79,000), Persons 2+ (+74%, 272,000), and Households (+75%, 170,000).

The Hub's Monday night "Batman & Robin" movie (8-10:30 p.m.), earned year-to-year delivery gains among Kids 2-11 (+400%, 75,000), Kids 6-11 (+162%, 34,000), Women 18-49 (+250%, 42,000), Adults 18-49 (+230%, 89,000), Persons 2+ (+186%, 232,000), and Households (+125%, 128,000).

The Hub's Wednesday night "Superman III" movie (8-11 p.m.), earned year-to-year delivery gains among Kids 2-11 (+58%, 30,000), Women 18-49 (+38%, 29,000), Adults 18-49 (+47%, 66,000), Persons 2+ (+78%, 169,000), and Households (+44%, 118,000).

(Source: The Nielsen Company, program based dayparts, most current, 1/28/13-2/3/13 vs. 1/30/12-2/5/12, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[06/23/17 - 08:17 AM]
Thursday's Broadcast Ratings: FOX Edges Demo Win Over ABC, NBC Summer Launches
The Alphabet and the Peacock fall just short of FOX's game show duo.

[06/23/17 - 07:42 AM]
ESPN's NBA Draft Ratings Up 13 Percent
ESPN spins the numbers for Thursday, June 22.

[06/22/17 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX Tops Demos, NBC Leads Total Viewers
The Peacock's "Little Big Shots: Forever Young" opens as the top draw in both categories.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Coasts to Another Victory
"America's Got Talent" once again eclipses the night in total viewers and adults 18-49.

[06/20/17 - 10:31 AM]
Hallmark Channel Topples Competition Scoring #1 Rated Spot in Primetime on Saturday for Second Consecutive Week
The Hallmark Channel spins the numbers for the week of June 12-18.

[06/20/17 - 08:45 AM]
FOX Sports' Presentation of 117th U.S. Open Championship Scores More Than 26 Million Viewers
FOX Sports spins the numbers for its U.S. Open coverage to date.

[06/20/17 - 08:31 AM]
Monday's Broadcast Ratings: NBC Tops Total Viewers, Demos
"American Ninja Warrior" and "Spartan: Ultimate Team Challenge" push the Peacock on top in both categories.

[06/19/17 - 09:23 AM]
Sunday's Broadcast Ratings: ABC Edges FOX in Tight Demo Race
The Alphabet's game show trio wins the night among adults 18-49.

[06/18/17 - 08:40 AM]
Saturday's Broadcast Ratings: FOX Edges Demo Race with MLB
The network tops the night in adults 18-49 while ABC is the most-watched broadcaster.

[06/17/17 - 08:24 AM]
Friday's Broadcast Ratings: NBC Wins Demo Race with "Dateline"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[06/16/17 - 08:24 AM]
Thursday's Broadcast Ratings: ABC Wins Repeat Showdown
A trio of game show encores lead the night in total viewers and adults 18-49.

[06/15/17 - 08:23 AM]
Wednesday's Broadcast Ratings: FOX, "MasterChef" Top Demos
The network wins the night among adults 18-49 while an all-repeat CBS is the most-watched network.

[06/14/17 - 08:15 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Puts NBC on Top
The Peacock owns the night in both total viewers and adults 18-49.

[06/13/17 - 01:01 PM]
Hallmark Channel Catapults to #1 in Prime Time on Saturday and Sunday Night
The Hallmark Channel spins the numbers for the week of June 5-11.