or


[02/05/13 - 02:13 PM]
The Hub Is Up: Popular Original Series, Strong Stunting, and Power Play Movies Drive Ratings for The Hub TV Network
The Hub spins the numbers for the week of January 28-February 3.

[via press release from The Hub]

THE HUB IS UP: POPULAR ORIGINAL SERIES, STRONG STUNTING, AND POWER PLAY MOVIES DRIVE RATINGS FOR THE HUB TV NETWORK

LOS ANGELES - The Hub TV Network, the fastest growing children's cable network, continues to achieve impressive year-to-year gains for the week of January 28-February 3 with double- and triple-digit growth in Total Day and Prime, respectively.

Ratings increases for the week were propelled by original series, "My Little Pony Friendship is Magic" and "Littlest Pet Shop," strong stunting with marathons featuring Superman versus Batman, as well as "Animaniacs," and feature films "Stuart Little 2," "Batman & Robin," and "Superman III," which packed a punch for The Hub's key demos.

For the week of January 28, 2013, in Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+62%, 55,000), Kids 6-11 (+64%, 23,000), Women 18-49 (+93%, 27,000), Adults 18-49 (+58%, 49,000), Persons 2+ (+59%, 132,000), and Households (+40%, 87,000).

Additionally, in Prime (Monday-Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+106%, 64,000), Kids 6-11 (+26%, 29,000), Women 18-49 (+153%, 38,000), Adults 18-49 (+140%, 72,000), Persons 2+ (+83%, 190,000), and Households (+70%, 119,000).

Program Highlights (all times ET):

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+142%, 225,000), Kids 6-11 (+188%, 92,000), Women 18-49 (+65%, 81,000), Adults 18-49 (+86%, 121,000), Persons 2+ (+120%, 383,000), and Households (+44%, 192,000).

Saturday's powerhouse block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m.-12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+34%, 189,000), Kids 6-11 (+59%, 94,000), Persons 2+ (+27%, 329,000), and Households (+1%, 201,000).

The Hub's "Superman Vs. Batman" stunt (Saturday, 12-4 p.m.), featuring "Superman: The Animated Series" and "Batman: The Animated Series," earned year-to-year delivery gains among Kids 2-11 (+24%, 94,000), Women 18-49 (+31%, 46,000), Adults 18-49 (+73%, 133,000), Persons 2+ (+75%, 290,000), and Households (+62%, 173,000).

The Hub's "Animaniacs" stunt (Sunday, 12-3:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+59%, 108,000), Kids 6-11 (+72%, 50,000), Women 18-49 (+182%, 48,000), Adults 18-49 (+78%, 87,000), Persons 2+ (+56%, 217,000), and Households (+59%, 138,000).

The Hub's network premiere of "Stuart Little 2" (Friday, 9-10:30 p.m.), earned year-to-year delivery gains among Kids 2-11 (+196%, 139,000), Kids 6-11 (+258%, 86,000), Women 18-49 (+26%, 44,000), Adults 18-49 (+55%, 79,000), Persons 2+ (+74%, 272,000), and Households (+75%, 170,000).

The Hub's Monday night "Batman & Robin" movie (8-10:30 p.m.), earned year-to-year delivery gains among Kids 2-11 (+400%, 75,000), Kids 6-11 (+162%, 34,000), Women 18-49 (+250%, 42,000), Adults 18-49 (+230%, 89,000), Persons 2+ (+186%, 232,000), and Households (+125%, 128,000).

The Hub's Wednesday night "Superman III" movie (8-11 p.m.), earned year-to-year delivery gains among Kids 2-11 (+58%, 30,000), Women 18-49 (+38%, 29,000), Adults 18-49 (+47%, 66,000), Persons 2+ (+78%, 169,000), and Households (+44%, 118,000).

(Source: The Nielsen Company, program based dayparts, most current, 1/28/13-2/3/13 vs. 1/30/12-2/5/12, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









most recent ratings | view all posts
[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:05 AM]
NBCSN Will Post Best Viewership in Network's History in 2014 & Rank as Fastest Growing Sports Cable Net
NBCSN spins the numbers for the year to date.

[12/18/14 - 07:59 AM]
Freshman Hit "Scorpion" and Relocated "NCIS: Los Angeles" Deliver Ratings Growth on Monday
CBS spins the numbers for Monday, December 15.

[12/17/14 - 11:00 AM]
Adult Swim Hits Milestone as Basic Cable's #1 Network With Young Adults for 10th Consecutive Year
Adult Swim spins the numbers for the year to date.

[12/17/14 - 10:40 AM]
ABC Is Up the Most this Season in Viewers - #1 in Non-Sports Adults 18-49
ABC spins the numbers for the season to date.