or


[02/05/13 - 02:13 PM]
The Hub Is Up: Popular Original Series, Strong Stunting, and Power Play Movies Drive Ratings for The Hub TV Network
The Hub spins the numbers for the week of January 28-February 3.

[via press release from The Hub]

THE HUB IS UP: POPULAR ORIGINAL SERIES, STRONG STUNTING, AND POWER PLAY MOVIES DRIVE RATINGS FOR THE HUB TV NETWORK

LOS ANGELES - The Hub TV Network, the fastest growing children's cable network, continues to achieve impressive year-to-year gains for the week of January 28-February 3 with double- and triple-digit growth in Total Day and Prime, respectively.

Ratings increases for the week were propelled by original series, "My Little Pony Friendship is Magic" and "Littlest Pet Shop," strong stunting with marathons featuring Superman versus Batman, as well as "Animaniacs," and feature films "Stuart Little 2," "Batman & Robin," and "Superman III," which packed a punch for The Hub's key demos.

For the week of January 28, 2013, in Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+62%, 55,000), Kids 6-11 (+64%, 23,000), Women 18-49 (+93%, 27,000), Adults 18-49 (+58%, 49,000), Persons 2+ (+59%, 132,000), and Households (+40%, 87,000).

Additionally, in Prime (Monday-Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+106%, 64,000), Kids 6-11 (+26%, 29,000), Women 18-49 (+153%, 38,000), Adults 18-49 (+140%, 72,000), Persons 2+ (+83%, 190,000), and Households (+70%, 119,000).

Program Highlights (all times ET):

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+142%, 225,000), Kids 6-11 (+188%, 92,000), Women 18-49 (+65%, 81,000), Adults 18-49 (+86%, 121,000), Persons 2+ (+120%, 383,000), and Households (+44%, 192,000).

Saturday's powerhouse block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m.-12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+34%, 189,000), Kids 6-11 (+59%, 94,000), Persons 2+ (+27%, 329,000), and Households (+1%, 201,000).

The Hub's "Superman Vs. Batman" stunt (Saturday, 12-4 p.m.), featuring "Superman: The Animated Series" and "Batman: The Animated Series," earned year-to-year delivery gains among Kids 2-11 (+24%, 94,000), Women 18-49 (+31%, 46,000), Adults 18-49 (+73%, 133,000), Persons 2+ (+75%, 290,000), and Households (+62%, 173,000).

The Hub's "Animaniacs" stunt (Sunday, 12-3:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+59%, 108,000), Kids 6-11 (+72%, 50,000), Women 18-49 (+182%, 48,000), Adults 18-49 (+78%, 87,000), Persons 2+ (+56%, 217,000), and Households (+59%, 138,000).

The Hub's network premiere of "Stuart Little 2" (Friday, 9-10:30 p.m.), earned year-to-year delivery gains among Kids 2-11 (+196%, 139,000), Kids 6-11 (+258%, 86,000), Women 18-49 (+26%, 44,000), Adults 18-49 (+55%, 79,000), Persons 2+ (+74%, 272,000), and Households (+75%, 170,000).

The Hub's Monday night "Batman & Robin" movie (8-10:30 p.m.), earned year-to-year delivery gains among Kids 2-11 (+400%, 75,000), Kids 6-11 (+162%, 34,000), Women 18-49 (+250%, 42,000), Adults 18-49 (+230%, 89,000), Persons 2+ (+186%, 232,000), and Households (+125%, 128,000).

The Hub's Wednesday night "Superman III" movie (8-11 p.m.), earned year-to-year delivery gains among Kids 2-11 (+58%, 30,000), Women 18-49 (+38%, 29,000), Adults 18-49 (+47%, 66,000), Persons 2+ (+78%, 169,000), and Households (+44%, 118,000).

(Source: The Nielsen Company, program based dayparts, most current, 1/28/13-2/3/13 vs. 1/30/12-2/5/12, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.