or


[02/05/13 - 02:13 PM]
The Hub Is Up: Popular Original Series, Strong Stunting, and Power Play Movies Drive Ratings for The Hub TV Network
The Hub spins the numbers for the week of January 28-February 3.

[via press release from The Hub]

THE HUB IS UP: POPULAR ORIGINAL SERIES, STRONG STUNTING, AND POWER PLAY MOVIES DRIVE RATINGS FOR THE HUB TV NETWORK

LOS ANGELES - The Hub TV Network, the fastest growing children's cable network, continues to achieve impressive year-to-year gains for the week of January 28-February 3 with double- and triple-digit growth in Total Day and Prime, respectively.

Ratings increases for the week were propelled by original series, "My Little Pony Friendship is Magic" and "Littlest Pet Shop," strong stunting with marathons featuring Superman versus Batman, as well as "Animaniacs," and feature films "Stuart Little 2," "Batman & Robin," and "Superman III," which packed a punch for The Hub's key demos.

For the week of January 28, 2013, in Total Day, The Hub earned year-to-year delivery gains among Kids 2-11 (+62%, 55,000), Kids 6-11 (+64%, 23,000), Women 18-49 (+93%, 27,000), Adults 18-49 (+58%, 49,000), Persons 2+ (+59%, 132,000), and Households (+40%, 87,000).

Additionally, in Prime (Monday-Sunday, 8-11 p.m. ET), The Hub earned year-to-year delivery gains among Kids 2-11 (+106%, 64,000), Kids 6-11 (+26%, 29,000), Women 18-49 (+153%, 38,000), Adults 18-49 (+140%, 72,000), Persons 2+ (+83%, 190,000), and Households (+70%, 119,000).

Program Highlights (all times ET):

A new episode of "Littlest Pet Shop" (Saturday, 11:30 a.m.) earned year-to-year delivery gains among Kids 2-11 (+142%, 225,000), Kids 6-11 (+188%, 92,000), Women 18-49 (+65%, 81,000), Adults 18-49 (+86%, 121,000), Persons 2+ (+120%, 383,000), and Households (+44%, 192,000).

Saturday's powerhouse block of "My Little Pony Friendship is Magic" and "Littlest Pet Shop" (10 a.m.-12 p.m.) earned year-to-year delivery gains among Kids 2-11 (+34%, 189,000), Kids 6-11 (+59%, 94,000), Persons 2+ (+27%, 329,000), and Households (+1%, 201,000).

The Hub's "Superman Vs. Batman" stunt (Saturday, 12-4 p.m.), featuring "Superman: The Animated Series" and "Batman: The Animated Series," earned year-to-year delivery gains among Kids 2-11 (+24%, 94,000), Women 18-49 (+31%, 46,000), Adults 18-49 (+73%, 133,000), Persons 2+ (+75%, 290,000), and Households (+62%, 173,000).

The Hub's "Animaniacs" stunt (Sunday, 12-3:30 p.m.) earned year-to-year delivery gains among Kids 2-11 (+59%, 108,000), Kids 6-11 (+72%, 50,000), Women 18-49 (+182%, 48,000), Adults 18-49 (+78%, 87,000), Persons 2+ (+56%, 217,000), and Households (+59%, 138,000).

The Hub's network premiere of "Stuart Little 2" (Friday, 9-10:30 p.m.), earned year-to-year delivery gains among Kids 2-11 (+196%, 139,000), Kids 6-11 (+258%, 86,000), Women 18-49 (+26%, 44,000), Adults 18-49 (+55%, 79,000), Persons 2+ (+74%, 272,000), and Households (+75%, 170,000).

The Hub's Monday night "Batman & Robin" movie (8-10:30 p.m.), earned year-to-year delivery gains among Kids 2-11 (+400%, 75,000), Kids 6-11 (+162%, 34,000), Women 18-49 (+250%, 42,000), Adults 18-49 (+230%, 89,000), Persons 2+ (+186%, 232,000), and Households (+125%, 128,000).

The Hub's Wednesday night "Superman III" movie (8-11 p.m.), earned year-to-year delivery gains among Kids 2-11 (+58%, 30,000), Women 18-49 (+38%, 29,000), Adults 18-49 (+47%, 66,000), Persons 2+ (+78%, 169,000), and Households (+44%, 118,000).

(Source: The Nielsen Company, program based dayparts, most current, 1/28/13-2/3/13 vs. 1/30/12-2/5/12, growth by delivery)

About The Hub TV Network

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, as well as specials, game shows, and family-favorite movies. The network extends its content through a robust and engaging online presence at www.hubworld.com. The Hub rebranded from Discovery Kids on October 10, 2010, and is available in nearly 72 million U.S. households. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.

Visit The Hub on Facebook at http://www.facebook.com/hubtvnetwork





  [february 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/18/17 - 12:03 PM]
FOX Dominates Divisional Playoff Weekend
FOX Sports spins the numbers for its NFL postseason coverage to date.

[01/18/17 - 08:32 AM]
Tuesday's Broadcast Ratings: "This Is Us" Continues Its Reign for NBC
The Peacock takes home top honors among adults 18-49.

[01/17/17 - 12:08 PM]
"It's Always Sunny in Philadelphia" Builds on Record-Setting Season Premiere
FXX further spins the numbers for Wednesday, January 11.

[01/17/17 - 11:02 AM]
"Nashville" on CMT Ratings Soar with Newest Episode Outpacing the Premiere as CMT's Most Watched Original Telecast Ever
CMT further spins the numbers for Thursday, January 12.

[01/17/17 - 09:50 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC in Front
The Alphabet continues its win streak among adults 18-49.

[01/16/17 - 11:39 AM]
"Taboo" Delights in FX Premiere
FX further spins the numbers for Tuesday, January 10.

[01/16/17 - 09:37 AM]
Sunday's Broadcast Ratings: NFL Playoffs Score Big for NBC, FOX
Nearly 49 million viewers turned into FOX at its peak for its Packers-Cowboys showdown.

[01/16/17 - 07:38 AM]
Steelers-Chiefs Score a Record Overnight Rating for a Primetime NFL Wild Card or Divisional Playoff Game
NBC spins the numbers for Sunday, January 15.

[01/15/17 - 09:38 AM]
Saturday's Broadcast Ratings: NFL Playoff Coverage Tops Charts for CBS
The Eye's telecast of the Texans/Patriots showdown easily wins the night.

[01/15/17 - 08:41 AM]
"Saturday Night Live" Is the #1 Non-Sports Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, January 14.

[01/14/17 - 08:56 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Blue Bloods" leads the night in both categories.

[01/14/17 - 08:42 AM]
"Shark Tank" Scores a Season High in Viewers
ABC spins the numbers for Friday, January 13.

[01/14/17 - 08:32 AM]
"Grimm" Retains 96% of Last Week's Season Debut in Total Viewers
NBC spins the numbers for Friday, January 13.

[01/13/17 - 04:01 PM]
Science Channel Series Premiere of "MythBusters: The Search" Breaks Into Cable's Top 20 Among Key Demos on Jan. 7
Science Channel further spins the numbers for Saturday, January 7.

[01/13/17 - 11:00 AM]
Travel Channel's "Bizarre Foods: Delicious Destinations" Scores Highest-Rated Season Ever
In the midst of the season, the network quickly commissioned 48 additional episodes that will begin airing in April 2017.