or


[02/07/13 - 01:12 PM]
Series Premiere of "The Americans" Sets a Record Live+3 Increase for FX with a 49% Gain in Adults 18-49, 44% in Total Viewers
FX spins the numbers for the series to date.

[via press release from FX]

Compared to its record-setting premiere episode, last night's second episode of The Americans (2/7/13, 10:00-11:06PM) declined -39% in Total Viewers (1.97 million vs. 3.22 million) and -32% in A18-49 (1.07 million vs. 1.57 million).

That said there were some positive items worth noting for the critically-acclaimed drama.

Last night's episode, "The Clock," posted significant growth from its lead-in half hour (9:30-10:00), the commercial television premiere of the movie Tron: Legacy, increasing +67% in Total Viewers 1.97 million vs. 1.18 million), +73% in A18-49, and +184% in W18-49. Tron: Legacy fell -48% in Total Viewers (1.18 million vs. 2.25 million) and -47% in A18-49 from prior week lead-in movie Knight and Day (618,000 vs. 1.17 million, both Wed. 9:30-10:00PM TP). By comparison, the series premiere posted gains of +43% in Total Viewers and +35% in Adults over lead-in half hour.

The half-hour retention for last night's episode of The Americans was very strong with no decline in A25-54, -3% in Total Viewers, and -4% in both A18-34 and A18-49.

Also of note, the Live+3 percentage increase for the series premiere episode of The Americans set a record for FX with a +49% gain in A18-49 (1.57 million to 2.34 million) and a +44% jump on Total Viewers (3.22 million to 4.63 million). When Live+7 data is available, the series premiere of The Americans will become the most-watched series debut in FX history (Justified, 4.94 million, 3/16/10). If episode two of The Americans follows the trend of our other series, DVR usage will increase in week two which would mitigate the declines from last night's Live+Same Day ratings.





  [february 2013]  
S
M
T
W
T
F
S
     


· AMERICANS, THE (FX)





most recent ratings | view all posts
[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.

[07/19/16 - 08:51 AM]
Monday's Broadcast Ratings: ABC, NBC Split Demo Crown
Plus: NBC leads the night's Republican Convention coverage.

[07/18/16 - 03:12 PM]
"Power" Season Three Premiere Shatters Starz Original Series Viewership Records
Starz spins the numbers for Sunday, July 17.

[07/18/16 - 12:36 PM]
Digital Platforms Drive HBO's Spring Shows to Series Highs
HBO spins the numbers for the spring to date.

[07/18/16 - 08:33 AM]
Sunday's Broadcast Ratings: ABC's "Sunday Fun and Games" Pulls Back in Front
The Alphabet wins the night among total viewers and adults 18-49.

[07/17/16 - 01:27 PM]
Saturday's Broadcast Ratings: ABC Tops Modest Evening in Viewers, Demos
The Alphabet wins the night with under three million viewers and a 0.5 rating among adults 18-49.

[07/17/16 - 01:17 PM]
Friday's Broadcast Ratings: NBC Tops Demo Race with "Got Talent" Encore
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.

[07/15/16 - 09:09 AM]
Thursday's Broadcast Ratings: CBS Tops Charts as "Big Brother" Rises
The Eye leads the night in both total viewers and adults 18-49.

[07/14/16 - 08:46 AM]
Wednesday's Broadcast Ratings: NBC, "America's Got Talent" Claim Top Spots
The Peacock's summer franchise holds off "The ESPY Awards" on ABC and "Big Brother" on CBS.

[07/13/16 - 12:40 PM]
"VH1's Hip Hop Honors" Scores More Than Three Million Viewers
VH1 spins the numbers for Monday, July 11.

[07/13/16 - 09:12 AM]
Tuesday's Broadcast Ratings: FOX, MLB All-Star Game Edge Out Demo Competition
"America's Got Talent"-powered NBC falls just short of the annual telecast among adults 18-49.