or


[02/07/13 - 01:12 PM]
Series Premiere of "The Americans" Sets a Record Live+3 Increase for FX with a 49% Gain in Adults 18-49, 44% in Total Viewers
FX spins the numbers for the series to date.

[via press release from FX]

Compared to its record-setting premiere episode, last night's second episode of The Americans (2/7/13, 10:00-11:06PM) declined -39% in Total Viewers (1.97 million vs. 3.22 million) and -32% in A18-49 (1.07 million vs. 1.57 million).

That said there were some positive items worth noting for the critically-acclaimed drama.

Last night's episode, "The Clock," posted significant growth from its lead-in half hour (9:30-10:00), the commercial television premiere of the movie Tron: Legacy, increasing +67% in Total Viewers 1.97 million vs. 1.18 million), +73% in A18-49, and +184% in W18-49. Tron: Legacy fell -48% in Total Viewers (1.18 million vs. 2.25 million) and -47% in A18-49 from prior week lead-in movie Knight and Day (618,000 vs. 1.17 million, both Wed. 9:30-10:00PM TP). By comparison, the series premiere posted gains of +43% in Total Viewers and +35% in Adults over lead-in half hour.

The half-hour retention for last night's episode of The Americans was very strong with no decline in A25-54, -3% in Total Viewers, and -4% in both A18-34 and A18-49.

Also of note, the Live+3 percentage increase for the series premiere episode of The Americans set a record for FX with a +49% gain in A18-49 (1.57 million to 2.34 million) and a +44% jump on Total Viewers (3.22 million to 4.63 million). When Live+7 data is available, the series premiere of The Americans will become the most-watched series debut in FX history (Justified, 4.94 million, 3/16/10). If episode two of The Americans follows the trend of our other series, DVR usage will increase in week two which would mitigate the declines from last night's Live+Same Day ratings.





  [february 2013]  
S
M
T
W
T
F
S
     


· AMERICANS, THE (FX)





most recent ratings | view all posts
[07/27/17 - 08:22 AM]
Wednesday's Broadcast Ratings: CBS Tops Night with "Big Brother"
The Eye edges out the competition in total viewers and adults 18-49.

[07/26/17 - 03:19 PM]
Disney Channel's "Raven's Home" Is #1 Cable TV Series Launch in Two Years Among Targeted Kid and Tween Demographics
Disney Channel further spins the numbers for Friday, July 21.

[07/26/17 - 01:33 PM]
Comic-Con Trailer for "The Walking Dead," Viewed More Than 31 Million Times in Four Days Breaking Own Record for Views
AMC spins the digital numbers for the trailer to date.

[07/26/17 - 12:38 PM]
21 Million Viewers Tune In to Simulcast Premiere of Disney's "Descendants 2" in Live + 3 Data
Disney Channel further spins the numbers for Friday, July 21.

[07/26/17 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Coast to Victory
The Peacock once again eclipses the competition in total viewers and adults 18-49.

[07/25/17 - 08:27 AM]
Monday's Broadcast Ratings: ABC, "Bachelorette" Edge NBC, "Ninja Warrior"
The Peacock's "Midnight, Texas" however tops the Alphabet's "Somewhere Between" in a battle of premieres.

[07/24/17 - 12:32 PM]
TV One's "Rickey Smiley for Real" Garners Third Consecutive Week of Growth Among Women 18-49
TV One further spins the numbers for Tuesday, July 18.

[07/24/17 - 08:22 AM]
Sunday's Broadcast Ratings: CBS Holds Off ABC, NBC in Adults 18-49 Race
The latter gets a boost from two hours of NASCAR overrun in primetime.

[07/23/17 - 09:13 AM]
Saturday's Broadcast Ratings: FOX, NBC Share in Adults 18-49 Victory
The Peacock however is the most-watched broadcaster last night.

[07/22/17 - 01:38 PM]
Disney's "Descendants 2" Amasses 13 Million Total Viewers Across Its Disney Channel, ABC, Disney XD, Freeform, Lifetime and Lifetime Movies Simulcast Premieres
Disney Channel spins the numbers for Friday, July 21.

[07/22/17 - 09:03 AM]
Friday's Broadcast Ratings: "Big Brother" Special Helps Boost CBS
The Eye wins the night among total viewers, shares the demo crown with NBC.

[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.