[02/07/13 - 01:12 PM]
Series Premiere of "The Americans" Sets a Record Live+3 Increase for FX with a 49% Gain in Adults 18-49, 44% in Total Viewers
FX spins the numbers for the series to date.

[via press release from FX]

Compared to its record-setting premiere episode, last night's second episode of The Americans (2/7/13, 10:00-11:06PM) declined -39% in Total Viewers (1.97 million vs. 3.22 million) and -32% in A18-49 (1.07 million vs. 1.57 million).

That said there were some positive items worth noting for the critically-acclaimed drama.

Last night's episode, "The Clock," posted significant growth from its lead-in half hour (9:30-10:00), the commercial television premiere of the movie Tron: Legacy, increasing +67% in Total Viewers 1.97 million vs. 1.18 million), +73% in A18-49, and +184% in W18-49. Tron: Legacy fell -48% in Total Viewers (1.18 million vs. 2.25 million) and -47% in A18-49 from prior week lead-in movie Knight and Day (618,000 vs. 1.17 million, both Wed. 9:30-10:00PM TP). By comparison, the series premiere posted gains of +43% in Total Viewers and +35% in Adults over lead-in half hour.

The half-hour retention for last night's episode of The Americans was very strong with no decline in A25-54, -3% in Total Viewers, and -4% in both A18-34 and A18-49.

Also of note, the Live+3 percentage increase for the series premiere episode of The Americans set a record for FX with a +49% gain in A18-49 (1.57 million to 2.34 million) and a +44% jump on Total Viewers (3.22 million to 4.63 million). When Live+7 data is available, the series premiere of The Americans will become the most-watched series debut in FX history (Justified, 4.94 million, 3/16/10). If episode two of The Americans follows the trend of our other series, DVR usage will increase in week two which would mitigate the declines from last night's Live+Same Day ratings.

  [february 2013]  


most recent ratings | view all posts
[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.

[10/18/16 - 11:35 AM]
Lifetime Delivers Ratings Gold with Premieres of "Surviving Compton" and "Beyond the Headlines: Michel'le"
Lifetime spins the numbers for Saturday, October 15.

[10/18/16 - 09:23 AM]
Monday's Broadcast Ratings: NBC Remains Top Draw in Viewers, Demos
The Peacock leads the night once again in said categories.