or


[02/08/13 - 08:45 AM]
"Scandal" Equals Its Series High, Up for Its Second Straight Original in Adults 18-49
ABC spins the numbers for Thursday, February 7.

[via press release from ABC]

"Grey's" is Up/"Scandal" Hits Series Highs

Building week to week in Adults 18-49 (+9%), ABC matched its top-rated Thursday with series programming since October, 4 2012.

During the 8 o'clock hour, ABC's repeat Shark Tank was up week to week in viewers (+4%) and young adults (+18%), drawing 23% more viewers than NBC's first-run comedies (season premiere of Community/Parks and Recreation).

Spiking over its lead-in (+138%) at 9pm, ABC's Grey's Anatomy moved up into a virtual tie for #1 in its hour in Adults 18-49 (pacing within 1-tenth of a rating point of the lead and tied in audience share), beating Fox's Idol-fueled Glee by 41% and NBC's comedies by 94% (The Office/1600 Penn). The ABC veteran drama won its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54). Gaining 11% week to week, Grey's earned its highest Adult 18-49 rating in 4 weeks - since 1/10/12. In addition, the show equaled its best Women 18-49 number since October 18, 2012.

Delivering strong lead-in retention (90%), ABC's Scandal won the 10 o'clock hour in Adults 18-49 by 22% over CBS' Super Bowl-promoted Elementary and quadrupled NBC's Do No Harm (+300%). It was the #1 series in its time period for its 7th telecast in a row with young adults. Up for its 2nd straight original in Adults 18-49 (+4%), Scandal equaled a series high. In fact the show matched or hit new series highs across all key Adult and Women demos. Scandal improved the hour year to year by 23% in viewers and by 27% in young adults. Over the course of its last 6 originals, Scandal has earned the series' Top 6 highest-rated telecasts in Adults 18-49.

Quick Take for Thursday, February 7, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC Matches its Best Thursday with Series Programming Since Early October

In the 8pm Hour, ABC's Repeat "Shark Tank" Outdraws NBC's First-Run Comedies

Up 11% Week to Week, "Grey's Anatomy" Hits a 1-Month High in Adults 18-49

Continuing to Win its Hour, ABC's "Scandal" Hits Series Highs Across Key Demos

Thursday Night (8:00-11:00 p.m.)

Building week to week in Adults 18-49 (+9% - 2.4/7 vs. 2.2/6), ABC matched its top-rated Thursday with series programming since October 4, 2012.

"Shark Tank" (8:00-9:00 p.m.)

During the 8 o'clock hour, ABC's repeat "Shark Tank" was up week to week in viewers (+4% - 4.8 million vs. 4.6 million) and young adults (+18% - 1.3/4 vs. 1.1/3), drawing 23% more viewers than NBC's first-run comedies (season premiere of "Community"/"Parks and Recreation" = 3.9 million).

"Grey's Anatomy" (9:00-10:00 p.m.)

Spiking over its lead-in (+138%) at 9:00 p.m., ABC's "Grey's Anatomy" (3.1/8) moved up into a virtual tie for No. 1 in its hour in Adults 18-49 (pacing within 1-tenth of a rating point of the lead and tied in audience share), beating Fox's "Idol"-fueled "Glee" by 41% (2.2/6) and NBC's comedies by 94% ("The Office"/"1600 Penn" = 1.6/4). The ABC veteran drama dominated its time period in Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).

· Gaining 11% week to week, "Grey's" earned its highest Adult 18-49 rating in 4 weeks - since 01/10/13. In addition, the show equaled its best Women 18-49 number since October 18, 2012.

"Scandal" (10:00-11:00 p.m.)

Delivering strong lead-in retention (90%), ABC's "Scandal" (2.8/8) won the 10 o'clock hour in Adults 18-49 by 22% over CBS' Super Bowl-promoted "Elementary" (2.3/6) and quadrupled NBC's "Do No Harm" (+300% - 0.7/2). It was the No. 1 series in its time period for its 7th telecast in a row with young adults.

· Up for its 2nd straight original in Adults 18-49 (+4%), "Scandal" equaled a series high. In fact the show matched or hit new series highs across all key Adult and Women demos. Over the course of its last 6 originals, "Scandal" has produced the series' Top 6 telecasts in Adults 18-49.

· "Scandal" improved the hour year to year by 23% in viewers (8.0 million vs. 6.5 million) and by 27% in young adults (2.8/8 vs. 2.2/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 02/07/13.





  [february 2013]  
S
M
T
W
T
F
S
     


· 1600 PENN (NBC)
· COMMUNITY (YAHOO)
· DO NO HARM (NBC)
· ELEMENTARY (CBS)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· SCANDAL (ABC)
· SHARK TANK (ABC)





most recent ratings | view all posts
[05/31/16 - 01:48 PM]
5.3 Million Viewers Tune-In to the Premiere of History's Epic Event Series "Roots"
History spins the numbers for Monday, May 30.

[05/31/16 - 11:24 AM]
Monday's Broadcast Ratings: ABC, "The Bachelorette" Hold Off NBC, Stanley Cup Finals
The Alphabet edges out the adults 18-49 crown from the Peacock.

[05/31/16 - 07:23 AM]
Sunday's Broadcast Ratings: NASCAR Coverage Sparks FOX Victory
The network's primetime presentation of the Coca-Cola 600 easily wins the night.

[05/31/16 - 07:18 AM]
Saturday's Broadcast Ratings: CBS Tops Charts with "48 Hours" Repeats
The Eye leads the night with a pair of encores from its perennial newsmagazine.

[05/31/16 - 07:13 AM]
Friday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
Repeats of "Shark Tank" and "Dateline NBC" power their respective lineups.

[05/31/16 - 07:08 AM]
Thursday's Broadcast Ratings: CBS Holds Off Original Competition with Repeat Lineup
"The Big Bang Theory" leads the night among total viewers and adults 18-49.

[05/27/16 - 10:31 AM]
AMC Is Now Home to Five of the Top 10 Shows on Cable TV and Two of the Top Three Cable Premieres This Television Season
AMC spins the numbers for the season to date.

[05/27/16 - 08:28 AM]
Night 1 of "500 Questions" Dominates Its Thursday Unscripted Competition
ABC spins the numbers for Thursday, May 26.

[05/27/16 - 08:23 AM]
NBC's "The Red Nose Day Special" Draws a 0.6/2 and 2.155 Million Viewers Overall
NBC spins the numbers for Thursday, May 26.

[05/26/16 - 09:16 AM]
NBC's "Sunday Night Football" Is Primetime Television's No. 1 Show for Historic Fifth Consecutive TV Season
NBC spins the numbers for the season to date.

[05/26/16 - 08:58 AM]
Wednesday's Broadcast Ratings: NBC, "SVU" Top Final Night of May Sweeps
The Peacock wins the night in both total viewers and adults 18-49.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."

[05/25/16 - 08:30 AM]
"Empire" No. 1 Broadcast Series of 2015-2016 Season
FOX spins the numbers for the season to date.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 08:55 AM]
Monday's Broadcast Ratings: "The Bachelorette" Return Pushes ABC on Top
The Alphabet wins the night over NBC among adults 18-49.