DISCOVERY'S "GOLD RUSH" IS THE #1 FRIDAY PRIME TIME PROGRAM IN ALL OF TELEVISION FOR P18-49
"GOLD RUSH" Grabs 4.87 Million Viewers and BERING SEA GOLD Grabs 2.69
(Silver Spring, MD) GOLD RUSH was the #1 series in ALL OF TELEVISION among P18-49 delivery on Friday, February 8, beating all cable programs and broadcast series on networks that included NBC, CBS, FOX and ABC among P18-49. Discovery was also the #1 cable network Friday evening among P/M/W25-54, P/M/W18-49 and P18-34 delivery and maintained its rank vs. last Friday as the #1 network in ALL OF TELEVISION for male viewers.
GOLD RUSH earned a 3.18 HH/2.68 P25-54/2.23 P18-49 and delivered 4.87 million viewers P2+ making it the #1 program in all of television among P18-49 delivery, beating all programming on cable and broadcast television (English-language nets). It was also the #1 ad-supported cable program among HH, P2+, P18+, P/M/W25-54, P/M/W18-49 and P/M18-34 delivery, no exclusions. GOLD RUSH ranked #1 in ALL OF TELEVISION in Men 25-54, Men 18-49 and Men 18-34 delivery (no exclusions).
BERING SEA GOLD earned 1.84 HH/1.56 P25-54/1.26 P18-49 and delivered 2.69 million total viewers P2+ and was the #2 ad-supported cable program on Friday night behind only GOLD RUSH among both P/M/W 25-54 and P/M 18-49 delivery, no exclusions. It was #3 in ALL OF TELEVISION among M25-54 delivery, (among English-language nets), and jumped up two spots versus last week's 2/1 episode.
GOLD RUSH: PAY DIRT, earned 1.42 HH/1.13 P25-54 and delivered 2.08 million viewers P2+ and was the #3 ad-supported cable program on Friday night behind BERING SEA GOLD among both M25-54 delivery, no exclusions.
All new episodes of GOLD RUSH air 2/15 at 8PM ET/PT and 9PM ET/PT and BERING SEA GOLD airs a new episode at 10PM ET/PT.
Source: Nielsen. NHI Calendar. 2/8/13. Live+SD AA% and AA (000).