[02/13/13 - 03:38 PM]
"Pretty Little Liars" Garners More Tweets and Uniques; "The Lying Game" Sees Week to Week Gains Virtually Across the Board
ABC Family spins the numbers for Tuesday, February 12.

[via press release from ABC Family]

Ratings Highlights for Tuesday, February 12, 2013 Final National Ratings

"Pretty Little Liars" is Tuesday's #1 TV Telecast in Females 12-34 and Female Teens for the 6th Straight Week; Tuesday's #1 Original Cable Telecast in Women 18-49

Scoring More Tweets and Uniques Versus the Prior Week, "Pretty Little Liars" is Tuesday's 'Most Social' Series Across all TV

"The Lying Game" Sees Week-to-Week Gains Virtually Across the Board

"The Lying Game" is Tuesday's #2 TV Telecast in Female Teens for the First Time This Season, and #2 Scripted Cable Telecast in Females 12-34, behind only "PLL"

"Pretty Little Liars" (8:00 - 9:00 p.m.)

ABC Family's critically-acclaimed and social media darling, "Pretty Little Liars" qualified as Tuesday's #1 TV telecast for the 6th week in a row in both Females 12-34 (1.55 million/3.4 rating) and Female Teens (629,000/5.3 rating), while also taking top honors on the night in Women 18-34 (920,000/2.7 rating), Viewers 12-34 (1.78 million/1.9 rating) and Teens 12-17 (702,000/2.9 rating). "Pretty Little Liars" was the #1 original cable TV telecast in Women 18-49 (1.15 million/1.8 rating).

The #1 most-tweeted cable TV series of 2012, "Pretty Little Liars" was again Tuesday's #1 'most social' TV series according to SocialGuide, with 545,680 tweets (13.3 share) and 218,873 uniques (14.2 share). In fact, "Pretty Little Liars" garnered +17% more tweets (545,680 vs. 467,174) and +3% more uniques (218,873 vs. 212,865) than did the prior week's episode.

· In the 8 o'clock hour, "Pretty Little Liars" stood as TV's #1 telecast in Adults 18-34 (1.07 million/1.6 rating), Women 18-34, Viewers 12-34, Females 12-34, Teens 12-17 and Female Teens, cable TV's #1 telecast in Women 18-49, and the #1 original cable TV telecast in Adults 18-49 (1.37 million/1.1 rating).

· Season to date, "Pretty Little Liars" is enjoying its best season in the series' history in Adults 18-34 (1.20 million/1.8 rating), Women 18-34 (1.02 million/3.0 rating), Adults 18-49 (1.52 million/1.2 rating) and Women 18-49 (1.27 million/2.0 rating).

"The Lying Game" (9:00 - 10:00 p.m.)

Growing week to week virtually across the board, "The Lying Game" stood as cable TV's #1 telecast in Tuesday's 9 o'clock hour in Females 12-34 (771,000/1.7 rating) and Female Teens (316,000/2.7 rating). "The Lying Game" was the #1 original scripted cable TV telecast in the hour in Women 18-34 (455,000 vs. 1.3 rating), topping Lifetime's "Dance Moms" head to head for the 4th time this season.

· Notably, "The Lying Game" ranked as Tuesday's #2 telecast on TV for the 1st time this season in Female Teens, behind only "Pretty Little Liars." For the 4th week in a row, "The Lying Game" ranked as Tuesday's #2 scripted cable TV telecast in Females 12-34, behind only "Pretty Little Liars."

· "The Lying Game" generated increases over the prior week in virtually all target categories, including by 4% in Women 18-49 (605,000 vs. 584,000), by 6% in Women 18-34 (455,000 vs. 431,000) and by 5% in Females 12-34 (771,000 vs. 734,000). "The Lying Game" grew 4% in Teens 12-17 (340,000 vs. 326,000) to its 2nd-best rating this season.

Source: NTI, 2/12/13, U.S. ratings, Live + Same Day; Social Media Source: SocialGuide.

  [february 2013]  


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