or


[02/22/13 - 01:24 PM]
USA Network's "Psych Slumber Party" Raises the Bar on New Social Engagement and Supercharges On-Air Ratings
USA spins the numbers for Friday, February 15.

[via press release from USA]

USA NETWORK'S "PSYCH SLUMBER PARTY" RAISES THE BAR ON NEW SOCIAL ENGAGEMENT AND SUPERCHARGES ON-AIR RATINGS

First-Ever All-Night Social Event Increased Viewers across All Demos and Drove Record-Breaking Numbers across Multiple Social Channels

USA Network's socially-enabled PSYCH Slumber Party was a big hit with its fans - from double-digit increases in ratings to new network records across multiple social channels including Facebook, Twitter, RebelMouse, GetGlue, Tout and Character Chatter. The party began on Friday, February 15 at midnight through Saturday, February 16 at 6amET, turning an original scripted program block into a real-time social event. The PSYCH Slumber Party performed above the prior four-week time period average by +24% in P18-49, +25% in P25-54, +41% in P18-34 and +24% in total viewers. With 172K social media mentions on Saturday, PSYCH delivered the best day ever in social media activity for any USA original and broke social records. This event successfully engaged PSYCH-Os in anticipation of the show's seventh season return on Wednesday, February 27 at 10/9c.

· Leading into the event, PSYCH fans voted more than 280,000 times for their favorite episodes to appear on-air during the slumber party.

· PSYCH was Saturday's #1 entertainment show on TV for social media mentions, almost double the #2 show and +327% above the top show on broadcast.

· The PSYCH Slumber Party drove about 157,000 Twitter mentions reaching 22.4 million people in their True Reach metric, with 12 trending hashtags: 8 domestically and 4 globally.

· Use of #PsychSlumberParty was +1600% greater than show-related hashtags associated with the Season 6.5 finale.

· GetGlue saw +58,000 check-ins for the event - the largest ever for this timeframe (+37% vs. the Season 6.5 finale). In another first, the exclusive stickers were created by a fan.

· Tout had the biggest-ever fan participation for a scripted TV promotion with almost 1,000 uploads, seeing a surge in response to on-air billboards featuring videos from fans.

· PSYCH'S Character Chatter earned 122K page views and 6K uniques - outperforming any prior PSYCH premiere date in page views.

Characters Welcome





  [february 2013]  
S
M
T
W
T
F
S
     


· PSYCH (PEACOCK)





most recent ratings | view all posts
[04/15/21 - 10:00 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Tops Charts for FOX
The network leads the night in total viewers as well as adults 18-49.

[04/14/21 - 10:02 AM]
Tuesday's Broadcast Ratings: "This Is Us" Leads Demo Race for NBC
An all-repeat CBS however is the most-watched network last night.

[04/13/21 - 10:01 AM]
Monday's Broadcast Ratings: "The Voice" Tops Viewers, Demos for NBC
ABC's "American Idol" shares the honors among adults 18-49.

[04/12/21 - 10:00 AM]
Sunday's Broadcast Ratings: CBS Leads Tight Race in Viewers, Demos
Overrun of the 2021 Masters Tournament in primetime helps lift the Eye to top honors in both categories.

[04/11/21 - 10:16 AM]
Saturday's Broadcast Ratings: NBA Returns on Top in Demos for ABC
The Alphabet's primetime coverage leads the night in adults 18-49.

[04/10/21 - 10:03 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Tops Demos for FOX
Plus: "Blue Bloods" on CBS leads the night among total viewers.

[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[04/03/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with ABC, FOX
The Eye's "Blue Bloods" leads the night in both categories.

[04/02/21 - 10:00 AM]
Thursday's Broadcast Ratings: NBC Gets Boost from "Law & Order" Crossover Event
"Law & Order: Special Victims Unit" leads the night in total viewers and adults 18-49 with "Law & Order: Organized Crime" a close second.