or


[02/22/13 - 01:24 PM]
USA Network's "Psych Slumber Party" Raises the Bar on New Social Engagement and Supercharges On-Air Ratings
USA spins the numbers for Friday, February 15.

[via press release from USA]

USA NETWORK'S "PSYCH SLUMBER PARTY" RAISES THE BAR ON NEW SOCIAL ENGAGEMENT AND SUPERCHARGES ON-AIR RATINGS

First-Ever All-Night Social Event Increased Viewers across All Demos and Drove Record-Breaking Numbers across Multiple Social Channels

USA Network's socially-enabled PSYCH Slumber Party was a big hit with its fans - from double-digit increases in ratings to new network records across multiple social channels including Facebook, Twitter, RebelMouse, GetGlue, Tout and Character Chatter. The party began on Friday, February 15 at midnight through Saturday, February 16 at 6amET, turning an original scripted program block into a real-time social event. The PSYCH Slumber Party performed above the prior four-week time period average by +24% in P18-49, +25% in P25-54, +41% in P18-34 and +24% in total viewers. With 172K social media mentions on Saturday, PSYCH delivered the best day ever in social media activity for any USA original and broke social records. This event successfully engaged PSYCH-Os in anticipation of the show's seventh season return on Wednesday, February 27 at 10/9c.

· Leading into the event, PSYCH fans voted more than 280,000 times for their favorite episodes to appear on-air during the slumber party.

· PSYCH was Saturday's #1 entertainment show on TV for social media mentions, almost double the #2 show and +327% above the top show on broadcast.

· The PSYCH Slumber Party drove about 157,000 Twitter mentions reaching 22.4 million people in their True Reach metric, with 12 trending hashtags: 8 domestically and 4 globally.

· Use of #PsychSlumberParty was +1600% greater than show-related hashtags associated with the Season 6.5 finale.

· GetGlue saw +58,000 check-ins for the event - the largest ever for this timeframe (+37% vs. the Season 6.5 finale). In another first, the exclusive stickers were created by a fan.

· Tout had the biggest-ever fan participation for a scripted TV promotion with almost 1,000 uploads, seeing a surge in response to on-air billboards featuring videos from fans.

· PSYCH'S Character Chatter earned 122K page views and 6K uniques - outperforming any prior PSYCH premiere date in page views.

Characters Welcome





  [february 2013]  
S
M
T
W
T
F
S
     


· PSYCH (USA)









most recent ratings | view all posts
[04/20/15 - 10:35 AM]
Live + 7 Day Ratings: Despite Easter Sunday Pre-Emptions, ABC Still Had 6 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of March 30-April 5.

[04/20/15 - 09:52 AM]
The "50th Academy of Country Music Awards" Delivers Its Largest Audience Since 1998
CBS spins the numbers for Sunday, April 19.

[04/20/15 - 09:08 AM]
Live + 3 Day Ratings: ABC's "SHIELD" Emerges as the #1 Program in Tuesday's 9pm Hour in Adults 18-49
ABC further spins the numbers for Tuesday, April 14.

[04/20/15 - 08:44 AM]
"A.D. The Bible Continues" Is the Night's #1 Scripted Series in Total Viewers on the Big 4 Nets
NBC spins the numbers for Sunday, April 19.

[04/20/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Annual Academy of Country Music Awards" Win Big for CBS
The Eye's annual telecast leads the night in both total viewers and adults 18-49.

[04/20/15 - 08:34 AM]
ABC's Takes Second on Sunday with a 17% Increase Among Adults 18-49
ABC spins the numbers for Sunday, April 19.

[04/20/15 - 08:30 AM]
NBA Playoffs on ABC: Cleveland Cavaliers-Boston Celtics Delivers Third-Highest Rated First Round Game 1 Ever
ESPN spins the numbers for Sunday, April 19.

[04/19/15 - 08:41 AM]
Saturday's Broadcast Ratings: NHL, UFC Top Demos for NBC, FOX
Coverage of the NHL Playoffs and UFC on FOX lead the night among adults 18-49.

[04/19/15 - 08:37 AM]
NBC Sports Coverage of Stanley Cup Playoff Hockey Ties for the Nightlong Win in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Saturday, April 18.

[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.