or


[02/22/13 - 01:24 PM]
USA Network's "Psych Slumber Party" Raises the Bar on New Social Engagement and Supercharges On-Air Ratings
USA spins the numbers for Friday, February 15.

[via press release from USA]

USA NETWORK'S "PSYCH SLUMBER PARTY" RAISES THE BAR ON NEW SOCIAL ENGAGEMENT AND SUPERCHARGES ON-AIR RATINGS

First-Ever All-Night Social Event Increased Viewers across All Demos and Drove Record-Breaking Numbers across Multiple Social Channels

USA Network's socially-enabled PSYCH Slumber Party was a big hit with its fans - from double-digit increases in ratings to new network records across multiple social channels including Facebook, Twitter, RebelMouse, GetGlue, Tout and Character Chatter. The party began on Friday, February 15 at midnight through Saturday, February 16 at 6amET, turning an original scripted program block into a real-time social event. The PSYCH Slumber Party performed above the prior four-week time period average by +24% in P18-49, +25% in P25-54, +41% in P18-34 and +24% in total viewers. With 172K social media mentions on Saturday, PSYCH delivered the best day ever in social media activity for any USA original and broke social records. This event successfully engaged PSYCH-Os in anticipation of the show's seventh season return on Wednesday, February 27 at 10/9c.

· Leading into the event, PSYCH fans voted more than 280,000 times for their favorite episodes to appear on-air during the slumber party.

· PSYCH was Saturday's #1 entertainment show on TV for social media mentions, almost double the #2 show and +327% above the top show on broadcast.

· The PSYCH Slumber Party drove about 157,000 Twitter mentions reaching 22.4 million people in their True Reach metric, with 12 trending hashtags: 8 domestically and 4 globally.

· Use of #PsychSlumberParty was +1600% greater than show-related hashtags associated with the Season 6.5 finale.

· GetGlue saw +58,000 check-ins for the event - the largest ever for this timeframe (+37% vs. the Season 6.5 finale). In another first, the exclusive stickers were created by a fan.

· Tout had the biggest-ever fan participation for a scripted TV promotion with almost 1,000 uploads, seeing a surge in response to on-air billboards featuring videos from fans.

· PSYCH'S Character Chatter earned 122K page views and 6K uniques - outperforming any prior PSYCH premiere date in page views.

Characters Welcome





  [february 2013]  
S
M
T
W
T
F
S
     


· PSYCH (USA)











most recent ratings | view all posts
[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.

[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/03/15 - 08:23 AM]
"The Bachelor: The Women Tell All" Grows from Its Year-Ago Telecast in Adults 18-49
ABC spins the numbers for Monday, March 2.

[03/03/15 - 08:03 AM]
"Live with Kelly and Michael" Builds to Its Strongest Week in More Than 1 Year
Disney/ABC Domestic Television spins the numbers for the week of February 16-20.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 10:06 AM]
Live + 7 Day Ratings: ABC's Wednesday Comedies Post Solid Playback Gains
ABC further spins the numbers for the week of February 9-15.

[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.

[03/02/15 - 08:43 AM]
Sunday's Broadcast Ratings: "Last Man on Earth" Opens on Top for FOX
The newcomer leads the night among adults 18-49.

[03/02/15 - 08:31 AM]
"Once Upon a Time" Returns Up to Rank No. 1 at 8pm in Adults 18-49, Surging 29% Over Its December Mid-Season Finale
ABC spins the numbers for Sunday, March 1.