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[02/25/13 - 02:52 PM]
Disney Junior's "Sofia the First" Hits Series Highs for 2nd Straight Original Telecast
Disney Channel spins the numbers for Friday, February 22.

[via press release from Disney Channel]

Quick Take for Friday, February 22, 2013 - Final National Ratings

Disney Channel is Friday's #1 TV Network in Total Day Among Kids 2-11, Kids 6-11 and Tweens, and Cable TV's #1 Network in Total Viewers

"Sofia the First" Hits Original-Telecast Highs in Kids 2-5 and Girls 2-5; #2 Original Ever in Total Viewers, Posting 4th Consecutive Week of Growth; Friday's #1 Cable TV Telecast in Kids 2-5 and Girls 2-5, #1 Animated Telecast in Total Viewers

Friday, February 22, 2013

Featuring replay episodes from its hit series "Jessie" "A.N.T. Farm," "Austin & Ally" and "Shake It Up," Disney Channel ranked as Friday's #1 TV network in Kids 2-11 (1.1 million/2.7 rating), Kids 6-11 (628,000/2.7 rating) and Tweens 9-14 (550,000/2.3 rating), and cable TV's #1 network in Total Viewers (1.9 million).

On Disney Channel's daily block for kids age 2-7, Disney Junior, "Sofia the First" soared to series highs for the second consecutive original episode across key preschoolers Kids 2-5 (1.2 million/7.2 rating), Girls 2-5 (764,000/9.8 rating) and Boys 2-5 (387,000/4.7 rating), and was the series' #2 original telecast to date in Total Viewers (2.6 million), posting an impressive 4th straight week of increases. Led by "Sofia the First," the block delivered Friday's Top 4 cable TV telecasts in Kids 2-5 and Girls 2-5, and the Top 5 preschool telecasts in Total Viewers.

Overall, Disney Channel held TV's Top 4 cable TV telecasts in Kids 2-5 and the Top 7 scripted cable TV telecasts in Total Viewers (Top 5 below). In youth demos, the network was home to TV's Top 7 telecasts in Kids 2-11, Top 12 in Kids 6-11 and Top 22 in Tweens 9-14 (Top 5 below).

Source: NTI, U.S. ratings, Live + Same Day, 2/22/13.





  [february 2013]  
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· ANT FARM (DISNEY)
· AUSTIN & ALLY (DISNEY)
· JESSIE (DISNEY)
· SHAKE IT UP (DISNEY)









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