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[02/25/13 - 12:36 PM]
E!'s "Live from the Red Carpet: The 2013 Academy Awards" Sets Record Highs On-Air And Online; Most Watched and Most Traffic for Oscars' Coverage in Network History
E! spins the numbers for Sunday, February 24.

[via press release from E!]

E!'S "LIVE FROM THE RED CARPET: THE 2013 ACADEMY AWARDS" SETS RECORD HIGHS ON-AIR AND ONLINE; MOST WATCHED AND MOST TRAFFIC FOR OSCARS' COVERAGE IN NETWORK HISTORY

E!'s expanded "Live from the Red Carpet: The 2013 Academy Awards" from 5:30pm-8:30pm hosted by Ryan Seacrest and Giuliana Rancic on Sunday, February 24th averaged nearly 3.7 million Total Viewers and 1.9 million Adults 18-49, making it the most-watched Academy Awards LRC in the network's history. It was also E!'s most watched LRC: Academy Awards among A18-49 in 11 years. In the core 6:00pm-8:00pm time period, the show averaged 4.4 million Total Viewers and 2.3 million A18-49, which were gains of +7% and +13% versus 2012, respectively.

E!'s "Live from the Red Carpet: The 2013 Academy Awards" was up +3% with Total Viewers and up +8% with A18-49 over 2012. The LRC: Academy Awards also saw strong gains of +18% versus year-ago with Adults 18-34 (953K) and +28% gains with Men 18-34.

E!'s digital coverage of the 2013 Oscar was the best awards show performance ever, with strong double digit growth from the prior year across most key metrics (25.5MM total digital page views, up +49% YOY with record highs from both Eonline, Eonline mobile web and app). The 2013 awards season is pacing to be E! digital's best to date in total and mobile page views.





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