[02/26/13 - 07:03 AM]
2013 Daytona 500 on FOX Ranks as Highest-Rated and Most-Watched Since 2008
FOX Sports spins the numbers for Sunday, February 24.

[via press release from FOX Sports]


Ratings Up +24%; Viewership Up +22% vs. 2012 for Best Year-to-Year Rise Ever

Top 10 Metered Market Ratings Up +42% vs. 2012

New York - The anticipation and buzz leading up to Sunday's historic Daytona 500, coupled with the dramatic action on the track, fueled this year's race to become the highest-rated and most watched in five years.

Sunday's Great American Race, which featured Danica Patrick's historic pole position start, the official coming out of the Gen 6 car and Jimmie Johnson's second Daytona 500 win earned a 9.9/22 rating/share, averaging 16.7 million viewers according to fast national figures released today by Nielsen Media Research. It ranks as the highest-rated and most-watched Daytona 500 since 2008 (10.2/20, 17.8 million viewers) and marks a huge +24% ratings gain over last year (8.0/14), and a +22% rise in average viewership (13.7 million). An estimated 31.6 million Americans watched at least part of Sunday's Great American Race, the best for a regularly scheduled Sunday afternoon Daytona 500 since 2008's 33.5 million viewers. This year's rating and viewership increases mark the best year-to-year rise for the Daytona 500 ever.

Sunday's rating reaffirmed the Daytona 500 as one of the biggest events in sports. The 2013 race ranked as the top-rated sports event on any network since the Super Bowl and garnered more viewers than last week's NBA All-Star Game (+108%, 8.0 million), the 2012 Kentucky Derby (+53%, vs. 10.9 million), the Final Round of the 2012 US Open (+74%, vs. 9.6 million) and the Final Round of the 2012 Masters (+24%, vs. 13.5 million).

As strong evidence that this year's compelling stars and storylines transcended the traditional NASCAR fan base, Sunday's NASCAR Sprint Cup Series season opener was bolstered by a +42% ratings increase in the country's top 10 markets, with the top five markets notching jumps of 25% or more. Significant surges in Chicago (+91%, 8.4 vs. 4.4), San Francisco (+64%, 5.9 vs. 3.6), Los Angeles (+60%, 6.4 vs. 4.0), Boston (+59%, 8.1 vs. 5.1), New York (+43%, 5.0 vs. 3.5), Houston (+33%, 5.3 vs. 4.0) and Dallas (+25%, 8.1 vs. 6.5) helped power this year's ratings gains over 2012. Greensboro was the 2013 Daytona 500's No. 1 market, averaging a 21.8/38, followed by Indianapolis (20.5/40), Charlotte (20.3/40), Jacksonville (19.6/33) and Dayton (19.1/35). Albuquerque saw the nation's biggest increase, up +115% (10.3 vs. 4.8).

Tune-in for Sunday's green flag was a strong 8.6/20, with 14.3 million viewers and peaked from 4:30 - 4:45 PM ET when 21.4 million viewers (12.7/26) watched as Johnson held off Dale Earnhardt Jr.'s charge in the exciting final laps to take home the 2013 prize.

Sunday's race witnessed viewership increases in female demographic categories including +16% among Women 18-34 (2.2 vs. 1.9), +3% among Women 18-49 (3.2 vs. 3.1) and up +8% among Women 25-54 (4.2 vs. 3.9). Across key male and adult demographics, the year-to-year increases were also impressive as Sunday's race was up +14% among Men 18-34 (4.0 vs. 3.5), +8% among Men 18-49 (6.4 vs. 5.9), +11% among Men 25-54 (8.2 vs. 7.4), and +7% among Adults 18-49 (4.8 vs. 4.5).

  [february 2013]  

(series past and present)
(series in development)
(tv movies and mini-series)

most recent ratings | view all posts
[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.

[10/18/16 - 11:35 AM]
Lifetime Delivers Ratings Gold with Premieres of "Surviving Compton" and "Beyond the Headlines: Michel'le"
Lifetime spins the numbers for Saturday, October 15.

[10/18/16 - 09:23 AM]
Monday's Broadcast Ratings: NBC Remains Top Draw in Viewers, Demos
The Peacock leads the night once again in said categories.

[10/17/16 - 02:37 PM]
NLCS Game 2 Is Most-Watched Telecast in FS1 & FOX Deportes History
FOX Sports spins the numbers for Sunday, October 16.

[10/17/16 - 11:18 AM]
"Ben & Lauren: Happily Ever After?" Is Freeform's No. 1 Reality Series Launch Ever in W25-54 and No. 2 in Total Viewers and Adults 18-49
Freeform further spins the numbers for Tuesday, October 11.

[10/17/16 - 08:35 AM]
Sunday's Broadcast Ratings: NFL Sparks NBC, FOX to Top Spots
The Peacock leads the night in total viewers and adults 18-49.

[10/16/16 - 09:18 AM]
"SNL" Scores Its Highest Week 3 Rating in 8 Years
NBC spins the numbers for Saturday, October 15.

[10/16/16 - 08:53 AM]
Ohio State at Wisconsin Earns Highest Overnight Among All Sporting Events Across All Networks on Saturday, Oct. 15
ESPN spins the numbers for Saturday, October 15.

[10/16/16 - 08:25 AM]
Saturday's Broadcast Ratings: College Football Puts ABC on Top
The Alphabet easily wins the night in total viewers and adults 18-49.