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[02/26/13 - 11:02 AM]
CBS Wins February Sweep in Adults 18-49 for the First Time Since 1998
CBS spins the numbers for the sweeps period to date.

[via press release from CBS]

CBS WINS FEBRUARY SWEEP IN ADULTS 18-49 FOR THE FIRST TIME SINCE 1998

CBS Also Dominates in Viewers, Topping its Nearest Competitor By More Than 8 Million Viewers - The Largest Advantage By a Network in a February Sweep Since 2008

Super Bowl, Grammys, "The Big Bang Theory," "NCIS" and Depth of Scripted Hits Lead CBS to Decisive February Win

Network Currently Has the Month's Top 31 Scripted Broadcasts in Viewers

CBS will win the February sweep in adults 18-49 for the first time since 1998 (when CBS had the Winter Olympics) while dominating its nearest competitor in viewers by more than 8 million, according to Nielsen live plus same day ratings through the week ending Feb. 24, Week 22 of the 2012-2013 television season.

CBS's margin of victory in viewers (more than +8.00m over second-place ABC) marks the largest advantage in a February sweep by a network since 2008 (FOX).

Among viewers, CBS had the top 31 scripted broadcasts including every episode of THE BIG BANG THEORY, PERSON OF INTEREST, BLUE BLOODS, ELEMENTARY and two episodes each of NCIS and NCIS: LOS ANGELES.

With three days remaining, CBS has eight of the top 10 broadcasts for the month in both adults 18-49 and viewers, paced by the Super Bowl, the Grammy Awards, THE BIG BANG THEORY and NCIS.

Top 10 Broadcasts in February Among Adults 18-49
1. SUPER BOWL XLVII 39.7/77
2. SUPER BOWL XLVII-DELAY 38.9/73
3. SUPER BOWL XLVII PST-GAME 25.1 /55
4. The Oscars 13.0/31
5. GRAMMY AWARDS 10.1/25
6. Oscars Red Carpet Live 7.3/20
7. THE BIG BANG THEORY 6.2/18
8. THE BIG BANG THEORY 5.6/17
9. THE BIG BANG THEORY 5.5/18
10. THE BIG BANG THEORY 5.4/16

Top 10 Broadcasts in February Among Viewers (in millions)
1. SUPER BOWL XLVII 108.69
2. SUPER BOWLXLVII-DELAY 106.56
3. SUPER BOWL XLVII-PST GAME 63.26
4. The Oscars 40.38
5. GRAMMY AWARDS 28.38
6. Oscars Red Carpet 25.53
7. NCIS 21.79
8. NCIS 21.08
9. THE BIG BANG THEORY 18.98
10. THE BIG BANG THEORY 17.89

In adults 18-49, CBS also had eight of the top 10 scripted broadcasts, including all four broadcasts of THE BIG BANG THEORY, three broadcasts of TWO AND A HALF MEN and an episode of HOW I MET YOUR MOTHER.

PRIMETIME

FEBRUARY 2013 SWEEP-TD: 25 DAYS
(1/31/13-2/24/13 vs. 2/2/12-2/26/12)

2013 2012 Chg

PERSONS 2+ (Millions)
CBS 15.46 #1 11.42 #1 +35%
NBC 3.96 #4 10.26 #2 -61%
ABC 7.32 #2 7.39 #3 -1%
FOX 6.10 #3 7.05 #4 -13%

ADULTS 18-49
CBS 4.3/12 #1 2.8/07 #2 +54%
NBC 1.2/03 #4 3.6/10 #1 -67%
ABC 2.2/06 #2 2.3/06 #4 -4%
FOX 2.0/06 #3 2.4/07 #3 -17%

ADULTS 25-54
CBS 5.2/13 #1 3.7/09 #2 +41%
NBC 1.5/04 #4 4.0/10 #1 -63%
ABC 2.7/06 #2 2.8/07 #4 -4%
FOX 2.4/06 #3 2.9/07 #3 -17%

ADULTS 18-34
CBS 3.4/11 #1 1.7/05 #3T +100%
NBC 0.8/03 #4 3.0/09 #1 -73%
ABC 1.7/05 #3 1.7/05 #3T n.c.
FOX 1.8/06 #2 2.0/06 #2 -10%





  [february 2013]  
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T
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· BIG BANG THEORY, THE (CBS)
· BLUE BLOODS (CBS)
· ELEMENTARY (CBS)
· NCIS (CBS)
· NCIS: LOS ANGELES (CBS)
· PERSON OF INTEREST (CBS)





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