[02/27/13 - 02:04 PM]
ABC Family's "Pretty Little Liars" Is Tuesday's #1 TV Telecast in Females 12-34 and "Most Tweeted" TV Series for 8th Straight Week
ABC Family spins the numbers for Tuesday, February 26.

[via press release from ABC Family]

Ratings Highlights for Tuesday, February 26, 2013 Final National Ratings

"Pretty Little Liars" is Tuesday's #1 TV Telecast for the 8th Straight Week in Females 12-34; #1 Cable TV Telecast in Women 18-34 and Women 18-49;

~Pacing for Best Season Ever in Target 18-34 and 18-49 Demos

~ Tuesday's Most-Tweeted TV Series for 8th Consecutive Week, with More Than 10 Times the Number of Tweets of the #2 Cable Entertainment Show

"The Lying Game" is Tuesday's #2 Scripted TV Telecast in Prime in Females 12-34; Soars by Double Digits Week to Week

"Pretty Little Liars" (8:00 - 9:00 p.m.)

ABC Family's "Pretty Little Liars" qualified as Tuesday's #1 TV telecast for the 8th consecutive week in both Females 12-34 (1.65 million/3.6 rating) and Female Teens (735,000/6.2 rating) - each week since its Winter premiere - and was the #1 cable TV telecast in Women 18-34 (919,000/2.7 rating), Women 18-49 (1.23 million/1.9 rating) and Viewers 12-34 (1.89 million/2.1 rating).

Nearly doubling last week's Tweet tally, for the 8th week in a row, "Pretty Little Liars" was Tuesday's #1 'most social' TV series according to SocialGuide, with 840,982 tweets (23.5 share) and 336,717 uniques (22.7 share). Moreover, "Pretty Little Liars" generated more than 10 times the number of tweets of the #2 cable entertainment series, Oxygen's "The Bad Girls Club: Atlanta" (+960% - vs. 79,310), and nearly 7 times the number of uniques (+691% - vs. 42,555).

· At 8 o'clock, for the 8th straight week, "Pretty Little Liars" ranked as TV's #1 telecast in Women 18-34, Viewers 12-34, Females 12-34, Teens 12-17 and Female Teens, and as cable TV's #1 telecast in Adults 18-34 (1.09 million/1.6 rating) and Women 18-49.

· Season to date, "Pretty Little Liars" is pacing for its best season in the series' history in Adults 18-34 (1.16 million/1.7 rating), Women 18-34 (992,000/2.9 rating), Adults 18-49 (1.50 million/1.2 rating) and Women 18-49 (1.26 million/2.0 rating).

"The Lying Game" (9:00 - 10:00 p.m.)

At 9 o'clock, "The Lying Game" stood as cable TV's #1 scripted telecast in the time period in Females 12-34 (701,000/1.5 rating), was the #1 original scripted cable TV telecast Women 18-34 (385,000/1.1 rating) and Viewers 12-34 (790,000/0.9 rating), and overall ranked as Tuesday's #2 scripted cable TV telecast in Prime in Female Millennials.

· "The Lying Game" climbed by solid double digits week to week in target demos, including by 19% in Total Viewers (1.23 million vs. 1.03 million), by 31% in Women 18-34 (385,000 vs. 295,000), by 17% in Women 18-49 (532,000 vs. 456,000) and by 18% in Females 12-34 (701,000 vs. 595,000).

Source: NTI, 2/26/13, U.S. ratings, Live + Same Day; Social Media Source: SocialGuide.

  [february 2013]  


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