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nielsen ratings
(fast national numbers for sunday, march 3, 2013)
Here are the highlights of the 18 ad-sustained programs that aired in primetime on the broadcast networks last night:
CBS (9.774 million viewers, #1; adults 18-49: 1.8, #T1) was the most-watched network on Sunday with its lineup of "60 Minutes" (11.945 million viewers, #1; adults 18-49: 1.7, #T6), "The Amazing Race 22" (9.117 million viewers, #2; adults 18-49: 2.4, #1), "The Good Wife" (8.941 million viewers, #4; adults 18-49: 1.6, #T8) and "The Mentalist" (9.096 million viewers, #3; adults 18-49: 1.5, #T11).
FOX (3.782 million viewers, #4; adults 18-49: 1.8, #T1) however shared the demo crown thanks to its combination of "The Simpsons" (3.114 million viewers, #18; adults 18-49: 1.3, #T15), "The Cleveland Show" (3.267 million viewers, #17; adults 18-49: 1.5, #T11), "The Simpsons" (4.762 million viewers, #11; adults 18-49: 2.3, #2), another "The Cleveland Show" (3.799 million viewers, #13; adults 18-49: 1.9, #T4), "Family Guy" (4.113 million viewers, #12; adults 18-49: 1.9, #T4) and "Bob's Burgers" (3.638 million viewers, #14; adults 18-49: 1.7, #T6).
Next up was ABC (6.899 million viewers, #2; adults 18-49: 1.6, #3) with fresh installments of "America's Funniest Home Videos" (6.530 million viewers, #8; adults 18-49: 1.6, #T8) and "Once Upon a Time" (7.221 million viewers, #5; adults 18-49: 2.1, #3) followed by the premiere of "Red Widow" (7.062 million viewers, #6; adults 18-49: 1.5, #T11) and a second episdoes of "Red Widow" (6.783 million viewers, #7; adults 18-49: 1.4, #14).
And finally, encores of "Betty White's Off Their Rockers" (3.556 million viewers, #15; adults 18-49: 0.8, #T17) and a second "Betty White's Off Their Rockers" (3.318 million viewers, #16; adults 18-49: 0.8, #T17) led into a new "Dateline NBC" (6.090 million viewers, #9; adults 18-49: 1.3, #T15) and the return of "The Celebrity Apprentice" (5.085 million viewers, #10; adults 18-49: 1.6, #T8) on NBC (4.924 million viewers, #3; adults 18-49: 1.3, #4).
Week-to-week changes (adults 18-49):
+36.36% - The Cleveland Show (vs. 2/17/13)
+33.33% - The Amazing Race 22
+30.77% - 60 Minutes (vs. 2/17/13)
+30.00% - Dateline NBC (vs. 2/17/13)
+15.00% - The Simpsons (vs. 2/17/13)
+14.29% - The Good Wife (vs. 2/17/13)
+6.67% - America's Funniest Home Videos (vs. 2/17/13)
0.00% - The Mentalist (vs. 2/17/13)
-8.70% - Once Upon a Time (vs. 2/17/13)
-10.53% - Bob's Burgers (vs. 2/17/13)
Year-to-year changes (adults 18-49):
+18.18% - Dateline NBC (vs. The Celebrity Apprentice (Repeat))
+6.25% - 60 Minutes
-5.00% - The Cleveland Show - 8:30 (vs. Napoleon Dynamite)
-6.25% - The Cleveland Show - 7:30
-8.00% - The Simpsons
-11.11% - The Good Wife
-14.29% - The Amazing Race 22
-19.05% - Bob's Burgers (vs. American Dad)
-25.00% - The Mentalist (vs. CSI: Miami)
-27.27% - America's Funniest Home Videos
-36.36% - Red Widow - 10:00 (vs. GCB)
-38.24% - Once Upon a Time
-40.00% - Red Widow - 9:00 (vs. Desperate Housewives)
-42.86% - The Celebrity Apprentice
Here are the highlights of the 17 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/4/12):
ABC (8.60 million viewers, #2; adults 18-49: 2.6, #1) took home top honors on Sunday with new episodes of "America's Funniest Home Videos" (8.04 million viewers, #7; adults 18-49: 2.2, #T7), "Once Upon a Time" (10.62 million viewers, #2; adults 18-49: 3.4, #1) and "Desperate Housewives" (8.15 million viewers, #6; adults 18-49: 2.5, #T5) followed by the premiere of "GCB" (7.60 million viewers, #8; adults 18-49: 2.2, #T7).
CBS (10.39 million viewers, #1; adults 18-49: 2.1, #2) then snagged the silver with its mix of "60 Minutes" (11.47 million viewers, #1; adults 18-49: 1.6, #T13), "The Amazing Race 20" (10.37 million viewers, #3; adults 18-49: 2.8, #T2), "The Good Wife" (9.70 million viewers, #5; adults 18-49: 1.8, #12) - its lowest original rating ever - and "CSI: Miami" (10.00 million viewers, #4; adults 18-49: 2.0, #T10).
Next up was FOX (3.99 million viewers, #4; adults 18-49: 2.0, #3) with a repeat of "Bob's Burgers" (2.00 million viewers, #17; adults 18-49: 0.8, #17) followed by new episodes of "The Cleveland Show" (3.16 million viewers, #16; adults 18-49: 1.6, #T13) and "The Simpsons" (5.17 million viewers, #11; adults 18-49: 2.5, #T5), the season finale of "Napoleon Dynamite" (4.04 million viewers, #14; adults 18-49: 2.0, #T10) plus new episodes of "Family Guy" (5.33 million viewers, #10; adults 18-49: 2.8, #T2) and "American Dad" (4.26 million viewers, #13; adults 18-49: 2.1, #9).
And finally, NBC (5.53 million viewers, #3; adults 18-49: 1.7, #4) closed out the evening with "Dateline NBC" (5.09 million viewers, #12; adults 18-49: 1.0, #16), a one-hour "The Celebrity Apprentice" (3.77 million viewers, #15; adults 18-49: 1.1, #15) recap and a new two-hour "The Celebrity Apprentice" (6.64 million viewers, #9; adults 18-49: 2.8, #T2).
Week-to-week changes (adults 18-49):
+55.56% - The Celebrity Apprentice
+33.33% - The Cleveland Show (vs. 2/19/12)
+33.33% - The Amazing Race 20
+23.08% - 60 Minutes
+13.64% - Desperate Housewives (vs. 2/19/12)
+13.33% - Once Upon a Time (vs. 2/19/12)
+10.00% - America's Funniest Home Videos (vs. 2/19/12)
+3.70% - Family Guy (vs. 2/19/12)
0.00% - Napoleon Dynamite (vs. 2/19/12)
-3.85% - The Simpsons (vs. 2/19/12)
-4.55% - American Dad (vs. 2/19/12)
-4.76% - CSI: Miami (vs. 2/19/12)
-9.09% - Dateline NBC
-14.29% - The Good Wife (vs. 2/19/12)
Year-to-year changes (adults 18-49):
+22.22% - America's Funniest Home Videos
+3.70% - The Celebrity Apprentice
+3.70% - The Amazing Race 20
+3.03% - Once Upon a Time (vs. Secret Millionaire)
0.00% - GCB (vs. Brothers & Sisters)
-5.88% - The Cleveland Show (vs. American Dad (Repeat))
-5.88% - 60 Minutes
-8.70% - American Dad (vs. The Cleveland Show)
-9.68% - Family Guy
-10.71% - The Simpsons
-13.04% - Napoleon Dynamite (vs. Bob's Burgers)
-16.67% - CSI: Miami
-26.47% - Desperate Housewives
-28.57% - Dateline NBC
-33.33% - The Good Wife (vs. Undercover Boss)
Source: Nielsen Media Research
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