[03/05/13 - 08:50 AM]
"Biggest Loser" Scores a Five-Week High in Total Viewers, Its Third Week-to-Week Increase in a Row
NBC spins the numbers for Monday, March 4.

[via press release from NBC]

Monday Results:

* From 8-10:01 p.m. ET, "The Biggest Loser" (2.1 rating, 6 share in adults 18-49, 5.9 million viewers overall) is currently running within a tenth of a point of its 2.2 rating of the prior week in official nationals and is equaling last week's 2.1 in these prelim fast-affiliate ratings. Note that last week's 2.2 is the show's highest rating in five weeks (since January 28, 2.3).

* In total viewers, "Biggest Loser" scored a five-week high and has generated a week-to-week increase for the last three weeks in a row. Last night's telecast is currently up versus the prior week by 3 percent (5.934 million vs. 5.748 million), up versus two weeks ago by 5 percent (5.934 million vs. 5.646 million) and up versus three weeks ago by 6 percent (5.934 million vs. 5.578 million), pending updates.

* Versus last year's ninth episode, last night's "Biggest Loser" is currently up 5 percent in adults 18-49 (with a 2.1 rating vs. last year's 2.0 on Tuesday, Feb. 28, 2012) and up 4 percent in total viewers (5.934 million vs. 5.704 million.

* From 10:01-11 p.m. ET, "Deception" (1.1/3 in 18-49, 3.3 million viewers overall) is currently running within a tenth of a rating point of last week's 18-49 rating (1.1 vs. 1.2) and is retaining more than 99 percent of last week's total-viewer average (3.266 million vs. 3.279 million, a five-week high for the series), pending updates.

In Late-Night Metered Markets Monday night:

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.3/6 with an encore telecast; CBS's "Late Show with David Letterman," 2.1/5 with an encore; and ABC's "Jimmy Kimmel Live," 2.2/6.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.7/4 with an encore; "Late Show," 0.5/3 with an encore; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.3/4 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49 with an encore) topped "Late Late Show" (0.3/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

For the Week:

* For the week of February 25-March 3, NBC averaged a 1.2 rating, 4 share in adults 18-49 and 4.1 million viewers overall, according to "live plus same day" viewing data from Nielsen Media Research.

* NBC's top shows last week included "The Biggest Loser" which averaged a 2.2 rating in adults 18-49; "Chicago Fire," which delivered a 2.0; and "All-Star Celebrity Apprentice," which earned a 1.7. Both "Biggest Loser" and "Chicago Fire" hit four-week highs last week in 18-49

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."

  [march 2013]  


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