Ratings Report: 2013 February Sweep
(National Live + Same Day Program Ratings)
"Katie" Finishes as the No. 1 Freshman Syndicated Talker in the February Sweep,
Leading the Pack for 25 Consecutive Weeks, Including Each Week Since its Debut
"Katie" Retains 100% of its Big November Delivery in Homes and Women 25-54
Of 18 Syndicated Talk Shows on the Market, "Katie" Ranks in the Top-Tier
And Qualifies as Television's Strongest New Talker Since 2009
"Katie" National Ratings - 2013 February Sweep
During the 2013 February Sweep "Katie" finished as the No. 1 freshman syndicated talk show, leading runner-up "Steve Harvey" by double-digit percentages in Homes (+19% - 1.9 rating vs. 1.6 rating) and Total Viewers (+11% - 2.483 million vs. 2.237 million). In fact, "Katie" has ranked as TV's No. 1 new syndicated talker for 25 consecutive weeks (on each week since its September 2012 debut).
· During February, "Katie" retained 100% of its big 2012 November Sweep delivery in Homes and Women 25-54.
· Season to date among the 18 syndie talkers on the market, newcomer "Katie" stands among the top-tier across key measures: Households (No. 6 - 1.9 rating), Total Viewers (No. 6 - 2.531 million) and Women 25-54 (No. 6 - 1.0 rating). And overall, "Katie" is TV's top new syndicated talk show in 3 years - since "Dr. Oz" in 2009.
"Katie" is executive-produced by Katie Couric and Michael Morrison and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels, Michael Bass, Matt Strauss and Ethan Nelson and the program is directed by Joseph Terry.
Source: The Nielsen Company, National Live + Same Day Program Ratings, 1/31-2/27/13. Season to date rankings based on National Most Current Program Ratings 9/10/12-03/03/13/13.