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[03/12/13 - 10:52 AM]
NBC Results for the Primetime Week of March 4-10
NBC spins the numbers for the week of March 4-10.

[via press release from NBC]

NBC RESULTS FOR THE PRIMETIME WEEK OF MARCH 4-10

MONDAY'S 'BIGGEST LOSER' EQUALS A FIVE-WEEK HIGH IN 18-49 AND 'DECEPTION' ATTRACTS ITS BIGGEST OVERALL AUDIENCE SINCE JAN. 28

WEDNESDAY'S 'WHITNEY' HITS A FIVE-WEEK HIGH IN 18-49

THURSDAY'S 'COMMUNITY' JUMPS 25 PERCENT WEEK TO WEEK IN 18-49 TO EARN ITS TOP GRADES IN FOUR WEEKS

'GRIMM' IS FRIDAY'S #1 DRAMA ON ABC, CBS, NBC & FOX IN 18-49; TOPS LAST YEAR'S MID-SEASON RETURN

'ALL-STAR CELEBRITY APPRENTICE' GROWS WEEK TO WEEK, WINS THE 10-11 P.M. ET HOUR AMONG ABC, CBS AND NBC IN 18-49

UNIVERSAL CITY, Calif. - March 12, 2013 - NBC has delivered a 1.1 rating, 3 share in adults 18-49 and 3.5 million viewers overall for the primetime ratings week of March 4-10, according to "live plus same day" viewing data from Nielsen Media Research.

NBC's top shows last week included "The Biggest Loser" which averaged a 2.2 rating in adults 18-49, and "All-Star Celebrity Apprentice," which earned a 1.8. "Biggest Loser" matched a five-week high in 18-49 rating and "Celebrity Apprentice" grew versus the prior week's season-premiere rating.

Primetime averages for the week of March 4-10 in adults 18-49 are: Fox, 2.3/7; CBS, 1.9/5; ABC, 1.5/4; NBC, 1.1/3; and CW, 0.4/1. In overall total viewers, the weekly averages were: CBS, 9.4 million; Fox, 7.5 million; ABC, 5.4 million; NBC, 3.5 million; and CW, 1.2 million.

Season to date averages through eight weeks are: CBS, 3.1/9; Fox, 2.6/7; NBC, 2.5/7; ABC, 2.3/6; and CW, 0.7/2. In overall total viewers, the season averages are: CBS, 12.4 million; ABC, 7.9 million; NBC, 7.4 million; Fox, 7.1 million; and CW, 1.9 million.

NBC highlights for the week of March 4-10

Monday: "The Biggest Loser" (2.2 rating, 6 share in adults 18-49, 5.9 million viewers overall from 8-10:01 p.m. ET) equaled its highest 18-49 rating in five weeks (since January 28). In total viewers, "Biggest Loser" scored a five-week high and has generated a week-to-week increase for the last three weeks in a row. Versus last year's ninth episode, this week's "Biggest Loser" is up 10 percent in adults 18-49.

"Deception" (1.1/3 in 18-49, 3.4 million viewers overall from 10:01-11 p.m. ET) delivered a second straight week-to-week increase in total viewers to capture its biggest overall audience in five weeks.

Tuesday: "Go On" (1.1/3 in 18-49, 3.1 million viewers overall from 9-9:31 p.m. ET) maintained its 18-49 rating of the prior two weeks, despite this week's special competition from Fox's "American Idol." "Go On" maintained 100 percent of its 18-49 lead-in, its top retention to date in this time period.

Wednesday: "Whitney" (1.3/4 in 18-49, 3.8 million viewers overall from 8-8:30 p.m. ET) delivered its highest 18-49 rating in five weeks (since January 30) and biggest overall audience since January 9. "Whitney" generated week-to-week growth for a second straight week in both categories.

Thursday: "Community" (1.5/5 in 18-49, 3.3 million viewers overall at 8 p.m. ET) jumped week to week by 25 percent in 18-49 rating (to a 1.5 from a 1.2) and 19 percent in total viewers (3.4 million vs. 2.8 million) to deliver the show's top results in both categories in four weeks (since its season premiere on February 7). In men 18-34, "Community" tied Fox's "American Idol" for #2 in the time period among ABC, CBS, NBC and Fox.

"Parks and Recreation" (1.0/3 in 18-49, 2.3 million viewers overall at 8:30 p.m. ET) and "The Office" (1.1/3 in 18-49, 2.3 million viewers overall at 9) each generated their highest 18-49 ratings so far this season for an encore telecast.

Friday: "Grimm" (1.5/5 in 18-49, 4.9 million viewers overall at 9 p.m. ET) ranked as the #1 drama of the night on ABC, CBS, NBC and Fox in 18-49, decisively out-rating head to head CBS's "Golden Boy" (1.0/3) and Fox's "Touch" (0.7/2).

"Grimm" is up 7 percent versus the 1.4 for last year's mid-season returning episode, which aired in mid January after a much shorter four-week break. Note that so far this season, "Grimm" originals have been growing by 73 percent over these next-day "live plus same day" numbers in 18-49 when Nielsen adds additional time-shifting viewership in "live plus seven day" results (to a 2.86 rating from a 1.65).

Sunday: "All-Star Celebrity Apprentice" (1.8/4 in 18-49, 5.0 million viewers overall from 9-11 p.m. ET) grew versus the prior week's season premiere by 6 percent in 18-49 rating (to a 1.8 from a 1.7) and built on NBC's results in the prior hour from 8-9 p.m. ET by 100 percent in 18-49 rating and 73 percent in total viewers.

For its second hour from 10-11 p.m. ET, "All-Star Celebrity Apprentice" ranked #1 among ABC, CBS and NBC in adults 18-49 and ranked #1 or tied for #1 among those networks in every other key demographic.





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· 1600 PENN (NBC)
· AMERICAN NINJA WARRIOR (NBC)
· APPRENTICE, THE (NBC)
· BETTY WHITE'S OFF THEIR ROCKERS (LIFETIME)
· BIGGEST LOSER, THE (NBC)
· CHICAGO FIRE (NBC)
· COMMUNITY (YAHOO)
· DECEPTION (NBC)
· FASHION STAR (NBC)
· GO ON (NBC)
· GRIMM (NBC)
· LAW & ORDER: SPECIAL VICTIMS UNIT (NBC)
· NEW NORMAL, THE (NBC)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· ROCK CENTER WITH BRIAN WILLIAMS (NBC)
· SATURDAY NIGHT LIVE (NBC)
· SMASH (NBC)
· WHITNEY (NBC)









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