[03/13/13 - 09:45 AM]
ABC's "Celebrity Wife Swap" Builds Week to Week
ABC spins the numbers for Tuesday, March 12.

[via press release from ABC]

ABC's "Celebrity Wife Swap" Builds Week to Week

At 8pm opposite the opening hour of Fox's 2-hour Hell's Kitchen season premiere, ABC's Celebrity Wife Swap grew week to week by 22% in Total Viewers and by 7% in Adults 18-49. On average, Celebrity Wife Swap is improving the hour for ABC year to year by 25% in Adults 18-49.

During the 9 o'clock against the conclusion of the Hell's Kitchen opener, ABC's The Taste season finale gained 6% week to week in Total Viewers.

Building on its lead-in at 10pm with viewers and young adults, ABC's Body of Proof continued to double the overall audience of NBC's Smash (+121%) and led by 33% in Adults 18-49. The ABC drama held 100% of its week-ago Fast Affiliate Adult 18-49 number, which went up 1-tenth of a rating point in the Nationals.

  [march 2013]  


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