[03/13/13 - 02:37 PM]
"Pretty Little Liars" Is Tuesday's #1 TV Telecast in Women 18-34 and #1 for the 10th Week a Row in Females 12-34
ABC Family spins the numbers for Tuesday, March 12.

[via press release from ABC Family]

Ratings Highlights for Tuesday, March 12, 2013 Final National Ratings

"Pretty Little Liars" is Tuesday's #1 TV Telecast in Women 18-34 and #1 for the 10th Week a Row in Females 12-34; Cable TV's #1 Telecast in Women 18-49; Trending for Most-Watched Season on Record in Target 18-34s and Women 18-49

"Pretty Little Liars" is Tuesday's Most-Tweeted TV Series for 10th Straight Week

Winter Finale of "The Lying Game" Ranks as Cable TV's #1 Scripted Telecast at 9 O'clock in Females 12-34

"Pretty Little Liars" (8:00 - 9:00 p.m.)

In its penultimate season telecast, "Pretty Little Liars" ranked as Tuesday's #1 TV telecast in Women 18-34 (760,000/2.2 rating), was the #1 TV telecast for the 10th consecutive week in Females 12-34 (1.32 million/2.9 rating) and Female Teens (564,000/4.8 rating) - each week since its Winter premiere - and was the #1 cable TV telecast in Women 18-49 (1.06 million/1.7 rating).

Once again the leader across social media, "Pretty Little Liars" was Tuesday's #1 'most social' TV series for the 10th straight week, according to SocialGuide, with 404,208 tweets (14.7 share) and 180,106 uniques (14.7 share). Impressively, "Pretty Little Liars" amassed more than 4 times the number of tweets (vs. 87,068) and number of uniques (vs. 40,862) than the #2 TV series, Oxygen's "Bad Girls Club."

· At 8 o'clock, "Pretty Little Liars" stood as TV's #1 telecast in the hour in Women 18-34, Viewers 12-34 (1.56 million/1.7 rating), Females 12-34, Teens 12-17 (638,000/2.7 rating) and Female Teens, marking the series' 10th week running at #1 in the latter 3 demos. Further, it was cable TV's #1 telecast in Adults 18-34, Adults 18-49 and Women 18-49.

· Based on available full-week DVR viewing numbers, "Pretty Little Liars" soars by more than 1 million Total Viewers (2.71 million to 3.82 million) and generated hefty double-digit increases across all target demos, including by 42% in Adults 18-34 (1.18 million to 1.67 million), by 42% in Adults 18-49 (1.51 million to 2.15 million) and by 41% in Viewers 12-34 (1.96 million to 2.77 million).

"The Lying Game" (9:00 - 10:00 p.m.)

At 9 p.m., the winter season finale of "The Lying Game" stood as cable TV's #1 scripted telecast in the hour in Females 12-34 (644,000/1.4 rating), was the #1 original scripted cable TV telecast Women 18-34 (352,000/1.0 rating) and Women 18-49 (500,000/0.8 rating), and overall was Tuesday's #2 TV telecast in Female Teens (292,000/2.5 rating), behind only "Pretty Little Liars."

· Notably, the Winter 2013 season of "The Lying Game" climbed by solid double-digit percentages over the opening leg of its freshman season (8/15/11-10/17/11) in key demos: +17% in Adults 18-34 (500,000 vs. 427,000), +21% in Women 18-34 (431,000 vs. 356,000), +13% in Adults 18-49 (679,000 vs. 601,000) and +19% in Women 18-49 (575,000 vs. 482,000).

· Based on available full-week viewing numbers, "The Lying Game" posts huge DVR increases, gaining close to 500,000 more Total Viewers (1.27 million to 1.70 million) and surging by double-digit percentages across all target demos, including by 35% in Adults 18-34 (523,000 to 708,000), by 37% in Adults 18-49 (707,000 to 967,000) and by 33% in Viewers 12-34 (865,000 to 1.15 million).

Source: NTI, U.S. ratings. 3/12/13: L+SD; DVR Gains: 1/8/13-2/19/13, L+7 vs. L+SD. Social Media: SocialGuide.

  [march 2013]  


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