[03/16/13 - 11:45 AM]
"Wizards of Waverly Place" Television Event, "The Wizards Return: Alex vs. Alex," Casts Ratings Spell With Nearly 6 Million Total Viewers
Disney Channel spins the numbers for Friday, March 15.

[via press release from Disney Channel]


"Gravity Falls" Rises to Series Highs with 4.5 Million Total Viewers

Disney Channel's one-hour television event, "The Wizards Return: Alex vs. Alex" (8:00 - 9:00 p.m.), cast a ratings spell across the nation, delivering 5.9 million Total Viewers, 2.9 million Kids 2-11, 2.3 million Kids 6-11 and 2.2 million Tweens 9-14, ranking as Friday's #1 TV telecast across the major youth demos. In fact, the special became the #1 cable TV telecast of 2013 to date in Tweens 9-14, the #2 cable TV telecast in Kids 2-11 and Kids 6-11, and the #1 kids' cable TV telecast in Total Viewers.

The storyline saw the Russo family and friends travel to Tuscany, Italy, to meet their long lost relatives... but when Alex (Gomez) tried to prove she's more than a seemingly carefree young Wizard, she inadvertently conjured a spell that created a Good Alex and an Evil Alex. When Evil Alex was roped into a charming young wizard's foreboding plan to take over the world, Good Alex found a way to save her family and humankind, which led to a monumental battle between the two versions of herself - all atop the Tower of Pisa.

Gomez's breakthrough series "Wizards of Waverly Place" was one of Disney Channel's most successful series ever. It premiered in 2007, became a ratings driver worldwide, reaching over 175 million unduplicated viewers in 163 countries and 32 languages in its final quarter on air (1Q12). It inspired "Wizards of Waverly Place The Movie," which delivered 13.5 million Total Viewers, ranking as the #1 cable TV movie of 2009 and still the #2 cable TV movie ever (after "High School Musical 2").

The television special starred Selena Gomez, Jake T. Austin, Jennifer Stone, Maria Canals-Barrera, David DeLuise and Gregg Sulkin; was written by Vince Cheung and Ben Montanio ("Wizards of Waverly Place") and Dan Berendsen (ABC Family's "Baby Daddy"), and directed by Victor Gonzalez ("Wizards of Waverly Place"). Selena Gomez, Cheung, Montanio, Dan Cross and David Hoge are the executive producers. "Wizards of Waverly Place" was created by Todd J. Greenwald ("Hannah Montana") and a production of It's a Laugh Productions for Disney Channel.

At 9 o'clock, an all-new "Gravity Falls" soared to a series high in Total Viewers (4.5 million) and delivered its #2 telecast ever in Tweens 9-14 (1.7 million/7.0 rating) and #3 telecast in Kids 2-11 (2.5 million/6.4 rating).

Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.

Source: NTI, U.S. early ratings, 3/15/13. 2013 to date: 12/31/12 - 3/10/13, Live + Same Day.

  [march 2013]  


most recent ratings | view all posts
[10/25/16 - 01:00 PM]
CMT's Annual "Artists of the Year" Celebration Continues to Rise Attracting Nearly 2 Million Viewers with Ratings Soaring More Than 20%
CMT spins the numbers for Thursday, October 20.

[10/25/16 - 08:46 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The Peacock stakes claim to the most-watched network among total viewers and adults 18-49.

[10/24/16 - 08:54 AM]
Seahawks-Cardinals "SNF" Leads Preliminary Results for the Night Among the Big 4 in Every Key Measure
NBC spins the numbers for Sunday, October 23.

[10/24/16 - 08:43 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock once again leads the evening among total viewers and adults 18-49.

[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.