[03/17/13 - 08:49 AM]
"Saturday Night Live" Equals the Show's Top Overnights with a Rebroadcast Since January 5
NBC spins the numbers for Saturday, March 16.

[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday night:

* An encore telecast of "Saturday Night Live," with host Jennifer Lawrence and musical guest The Lumineers, averaged a 3.7/9 in metered-market households, equaling the show's top overnights with a rebroadcast since January 5 (with host Louis C.K. and musical guest fun on the night of a primetime NFL playoff game). Over that span, a 3.7 was also achieved by a February 2 rebroadcast (with host Jeremy Renner and musical guest Maroon 5). Last night's "SNL" encore scored the #1 rating of the night among ABC, CBS, NBC and Fox in metered-market households, topping all primetime telecasts on those networks.

* In the 25 markets with Local People Meters, last night's "Saturday Night Live" averaged a 1.8 rating, 8 share in adults 18-49, the show's highest result in the LPMs with an encore since January 12 (with host Christina Applegate and musical guest Passion Pit, 2.0). "SNL" delivered the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters. In the 25 LPM markets, "SNL" delivered the #1 and #2 ratings of the night on ABC, CBS, NBC and Fox, with the 11:30 regular edition (1.8) and the 10 p.m. primetime encore (1.2).

* Versus the same night last year, "SNL" is up 9 percent in metered-market households (with a 3.7 rating vs. a 3.4) and up 6 percent in 18-49 rating in the 25 Local People Meter markets (1.8 vs. 1.7).

Saturday Primetime Results:

* At 10 p.m. ET, a rebroadcast of "Saturday Night Live," with host and musical guest Justin Timberlake, (1.1/4 in 18-49, 3.2 million viewers overall) tied for #1 in the time period among ABC, CBS and NBC in adults 18-49 and was #1 outright among those networks in adults 18-34 and men 18-34, 18-49 and 25-54. From its first half-hour to its second, the "SNL" rebroadcast grew in all key ratings categories, including gains of 33 percent in adults 18-49 (to a 1.2 rating from a 0.9), 36 percent in adults 25-54 (1.5 vs. 1.1) and 25 percent in total viewers (3.5 million vs. 2.8 million).

* The 10 p.m. "SNL" encore delivered the #1 primetime 18-49 rating of the night on ABC, CBS, NBC and Fox.

* "SNL" is up versus the prior week's 10 p.m. ET encore by 38 percent in 18-49 rating (to a 1.1 from a 0.8) and 37 percent in total viewers (3.181 million vs. 2.321 million). These are the top 18-49 and total-viewer results so far this season among seven Saturday 10 p.m. ET "SNL" encores.

* At 8 p.m. ET, "American Ninja Warrior" (0.4/2 in 18-49, 1.8 million viewers overall) grew from its first half-hour to its second by a tenth of a rating point in 18-49 (to a 0.5 from a 0.4), by 0.2 of a point in adults 18-34 (0.4 vs. 0.2) and by 13 percent in total viewers (1.9 million vs. 1.7 million).

* At 9 p.m. ET, a rebroadcast of "Chicago Fire" averaged a 0.3/1 in 18-49 and 1.4 million viewers overall.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

  [march 2013]  


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