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[03/19/13 - 08:33 AM]
Monday's Broadcast Ratings: "Dancing with the Stars" Returns on Top for ABC
By The Futon Critic Staff (TFC)

nielsen ratings
(fast national numbers for monday, march 18, 2013)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night:

ABC (14.914 million viewers, #1; adults 18-49: 2.8, #1) pulled in front on Monday thanks to the return of "Dancing with the Stars" (16.756 million viewers, #1; adults 18-49: 3.1, #1) plus a new "Castle" (11.231 million viewers, #2; adults 18-49: 2.2, #T7).

CBS (8.009 million viewers, #2; adults 18-49: 2.4, #2) then had to settle for second place with originals from "How I Met Your Mother" (7.348 million viewers, #6; adults 18-49: 2.9, #2), "Rules of Engagement" (6.632 million viewers, #10; adults 18-49: 2.2, #T7), "2 Broke Girls" (8.349 million viewers, #4; adults 18-49: 2.7, #3), "Mike & Molly" (8.227 million viewers, #5; adults 18-49: 2.4, #T5) and "Hawaii Five-0" (8.749 million viewers, #3; adults 18-49: 2.1, #9).

Next up was FOX (7.201 million viewers, #3; adults 18-49: 2.2, #T3) with new episodes of "Bones" (7.309 million viewers, #8; adults 18-49: 2.0, #10) and "The Following" (7.093 million viewers, #9; adults 18-49: 2.4, #T5).

Meanwhile, NBC (6.063 million viewers, #4; adults 18-49: 2.2, #T3) offered up the season finales of "The Biggest Loser" (7.333 million viewers, #7; adults 18-49: 2.6, #4) and "Deception" (3.521 million viewers, #11; adults 18-49: 1.3, #11).

And finally, a new "The Carrie Diaries" (1.042 million viewers, #12; adults 18-49: 0.5, #12) and a repeat of "Hart of Dixie" (0.507 million viewers, #13; adults 18-49: 0.2, #13) closed out the night on The CW (0.775 million viewers, #5; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), "Carrie" delivered a 0.7 rating while "Dixie" posted a 0.3 rating.

Week-to-week changes (adults 18-49):
+36.84% - The Biggest Loser
+25.00% - The Carrie Diaries
+10.00% - Rules of Engagement
+8.33% - Deception
+5.00% - Hawaii Five-0 (vs. 2/18/13)
-4.35% - Castle (vs. 2/25/13)
-7.69% - The Following
-9.09% - Bones (vs. 3/4/13)
-11.11% - Mike & Molly (vs. 2/25/13)
-14.71% - How I Met Your Mother (vs. 2/25/13)
-15.63% - 2 Broke Girls (vs. 2/25/13)

Year-to-year changes (adults 18-49):
+66.67% - The Carrie Diaries (vs. America's Next Top Model (Repeat))
+60.00% - The Following (vs. Alcatraz)
0.00% - Bones (vs. House)
-8.33% - Castle
-11.43% - Dancing with the Stars
-14.71% - How I Met Your Mother
-16.00% - Hawaii Five-0
-25.00% - Mike & Molly
-28.95% - 2 Broke Girls (vs. Two and a Half Men)
-35.29% - Rules of Engagement (vs. 2 Broke Girls)
-42.22% - The Biggest Loser (vs. The Voice)
-43.48% - Deception (vs. Smash)

In late-night metered market ratings (via NBC's press release):

* In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.5/7; and ABC's "Jimmy Kimmel Live," 2.5/7.

* In the 25 markets with Local People Meters, adult 18-49 Wednesday results were: "The Tonight Show with Jay Leno," 0.8/4; "Late Show," 0.7/3; and "Jimmy Kimmel Live," 0.8/4.

* From 12:35-1:05 a.m. ET Wednesday night, ABC's "Nightline" averaged a 1.5/5 in metered-market households and a 0.4/2 in 18-49 in the Local People Meters.

* From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) tied CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) tied "Late Late Show" (0.4/2).

* At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/19/12):

NBC (10.07 million viewers, #2; adults 18-49: 3.8, #1) held off the competition on Monday thanks to new episodes of "The Voice" (11.77 million viewers, #3; adults 18-49: 4.5, #1) and "Smash" (6.67 million viewers, #9; adults 18-49: 2.3, #9) - both season lows.

ABC (16.27 million viewers, #1; adults 18-49: 3.1, #T2) then had to settle for second place despite the return of "Dancing With the Stars" (18.47 million viewers, #1; adults 18-49: 3.5, #3) - its lowest-rated premiere ever - and a new "Castle" (11.86 million viewers, #2; adults 18-49: 2.4, #8).

Next up was CBS (9.47 million viewers, #3; adults 18-49: 3.1, #T2) and its original mix of "How I Met Your Mother" (8.15 million viewers, #8; adults 18-49: 3.4, #T4) - tied as its season low, "2 Broke Girls" (9.19 million viewers, #6; adults 18-49: 3.4, #T4) - a series low, "Two and a Half Men" (11.34 million viewers, #4; adults 18-49: 3.8, #2), "Mike & Molly" (9.83 million viewers, #5; adults 18-49: 3.2, #6) and "Hawaii Five-0" (9.14 million viewers, #7; adults 18-49: 2.5, #7) - tied as its season low.

Meanwhile, FOX (5.43 million viewers, #4; adults 18-49: 1.8, #4) offered up new episodes of "House" (5.78 million viewers, #10; adults 18-49: 2.0, #10) and "Alcatraz" (5.07 million viewers, #11; adults 18-49: 1.5, #11).

And finally, repeats of "America's Next Top Model" (0.81 million viewers, #12; adults 18-49: 0.3, #12) and "Hart of Dixie" (0.69 million viewers, #13; adults 18-49: 0.2, #13) closed out the night on The CW (0.75 million viewers, #5; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), "Top Model" delivered a 0.4 rating while "Dixie" posted a 0.3 rating.

Week-to-week changes (adults 18-49):
+10.34% - Mike & Molly (vs. 2/27/12)
+9.09% - Castle (vs. 2/27/12)
+5.56% - Two and a Half Men (vs. 2/27/12)
0.00% - Hawaii Five-0 (vs. 2/27/12)
-4.17% - Smash
-5.56% - How I Met Your Mother (vs. 2/27/12)
-6.25% - Alcatraz
-8.11% - 2 Broke Girls (vs. 2/27/12)
-11.76% - The Voice
-13.04% - House (vs. 2/20/12)

Year-to-year changes (adults 18-49):
+233.33% - The Voice (vs. Chuck/The Event)
+47.83% - 2 Broke Girls (vs. Mad Love)
+46.15% - Two and a Half Men
+43.75% - Smash (vs. Harry's Law)
+17.24% - How I Met Your Mother
+6.67% - Mike & Molly
-13.79% - Hawaii Five-0
-21.05% - Alcatraz (vs. The Chicago Code)
-27.27% - Castle
-31.37% - Dancing With the Stars
-41.18% - House

In late-night metered market ratings (via NBC's press release):

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 3.1/8; and ABC's combo of "Nightline," 3.5/8; and "Jimmy Kimmel Live," 1.7/5.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show with Jay Leno," 0.9/4; "Late Show," 0.8/3; "Nightline," 1.0/5; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) trailed CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/3 in metered-market households and a 0.4/2 in adults 18-49 in the 25 markets with local people meters

Source: Nielsen Media Research





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