or


[03/22/13 - 08:12 AM]
2013 NCAA Division I Men's Basketball Championship on TBS, CBS, TNT and truTV Scores Highest Rating for First Thursday of Tournament in 22 Years
Said networks spin the numbers for Thursday, March 21.

[via press release from CBS]

2013 NCAA Division I Men's Basketball Championship on TBS, CBS, TNT and truTV Scores Highest Rating for First Thursday of Tournament in 22 Years

Thursday's NCAA Tournament Coverage Earns 5.8 Overnight Rating, Up 4% vs. 2012

CBS Sports and Turner Sports' exclusive second round coverage of the 2013 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 21, averaged an overnight household rating/share of 5.8/14, the highest rating for the first Thursday of the NCAA Tournament in 22 years. The 5.8/14 is up 4% compared with a 5.6/13 in 2012.

Thursday's coverage showed significant audience increases in three of the four telecast windows, including several record setters.

· The first daytime telecast window (12-4:15 p.m. ET) averaged a 4.1/14 to deliver the second highest rating for the time slot since 1991, when the tournament expanded to four telecast windows for the entire day (trailing only 2011's 4.4/15). The telecast window is up 5% compared with a 3.9/13 last year.

· The second daytime telecast window (2:30-7:15 p.m.) averaged a 5.5/15 to garner the highest rating ever for the time slot. The window is up 6% over last year's 5.2/14.

· The first primetime telecast window (7-10:15 p.m.) averaged a 7.4/14 to register the highest rating ever for the time slot. The window is up 9% over a 6.8/13 in 2012.

· The second primetime window (9:30 p.m.-12:45 a.m.) averaged a 6.4/11, which included a pair of lopsided victories (VCU's 46-point win vs. Akron and Syracuse's 47-point triumph vs. Montana), vs. a 6.8/12 in 2012. Tournament to date, including the NCAA First Four, the 2013 NCAA Division I Men's Basketball Championship is averaging a 5.2/12, up 2% compared with a 5.1/12 at this same time last year.

For the third consecutive year, Turner Sports and CBS Sports are providing exclusive live coverage of all 67 games from the 2013 NCAA Division I Men's Basketball Championship across the four national television networks.

-30-

Source: Nielsen Media Research, based on Metered Market data, Live +SD data stream. 3/19/13 to 03/21/13 vs. 03/13/12 to 03/15/12. 2013 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2010 based on Live + SD. 2003 based on CBS / ESPN average of First Round.

2013 NCAA(R) Division I Men's Basketball Championship on TBS, CBS, TNT and truTv Is Most-Watched First Thursday Since 1991

Thursday's NCAA Tournament Coverage Delivers a 5.5 US HH Rating and 8.1 Million Total Viewers

NCAA Tournament-To-Date is Most Watched in 20 Years

CBS Sports and Turner Sports' exclusive second-round coverage of the 2013 NCAA Division I Men's Basketball Championship across TBS, CBS, TNT and truTV on Thursday, March 21 combined to deliver the most-viewed (8.1 MM) first Thursday of the NCAA Division I Men's Basketball Championship since 1991, when the tournament expanded to four telecast windows, according to Nielsen Fast Nationals.

Thursday's coverage earned a Fast National HH rating/share of a 5.5/12, +4% vs. last year's 5.3/13, the highest average rating for the first Thursday of the NCAA Tournament in 19 years (5.6/14; 1994).

The 2013 NCAA Tournament-to-date, including the First Four, is averaging a 5.0/11, +6% from last year's 4.7/11, and is tied with the highest-to-date rating since 2006 (5.0/11).

Overall, the 2013 NCAA Tournament-to-date is the most-watched in 20 years (1993). The First Four and Thursday's coverage averaged 7.4 million viewers, +7% vs. 6.9 million viewers last year.

· The first telecast window of the day combined to earn a 4.0/13, +14% vs. last year's 3.5/13.

· The second telecast window of the day combined to earn a 5.1/13, +6% vs. last year's 4.8/13.

· The third telecast window of the day combined to earn a 7.1/12, +11% vs. last year's 6.4/12.

· The fourth telecast window of the day combined to earn a 5.9/11, vs. last year's 6.4/12.

-30-

Source: Nielsen Media Research, based on Fast National Data, Live +SD data stream. 3/19/13 to 03/21/13 vs. 03/13/12 to 03/15/12. 2013, 2012 and 2011 averages based on weighted average of 4 telecast gross across CBS, TBS, TNT and truTV. Historical audiences, CBS 1991 through 2005 based on Live data. 2006 through 2012 based on Live + SD. 2003 based on CBS / ESPN average of First Round.





  [march 2013]  
S
M
T
W
T
F
S
     


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/20/21 - 08:39 AM]
Tuesday's Broadcast Ratings: "NCIS" Returns on Top for CBS
The Eye wins the evening in both total viewers and adults 18-49 with its drama lineup.

[01/19/21 - 08:54 AM]
Monday's Broadcast Ratings: "9-1-1" Returns on Top for FOX
The network leads the night among total viewers, shares the demo crown with ABC.

[01/19/21 - 01:31 AM]
French Netflix Original Series "Lupin" Projected to Be Seen by 70 Million Members Within First 28 Days
Series star Omar Sy broke the news on social media this morning.

[01/18/21 - 08:01 AM]
Sunday's Broadcast Ratings: NFL Playoffs Deliver Victory for FOX
The network's coverage towers over the night in both total viewers and adults 18-49.

[01/16/21 - 08:52 AM]
Friday's Broadcast Ratings: ABC, FOX Share Demo Crown; CBS Leads Total Viewers
The Alphabet's "Shark Tank" is the night's top draw among adults 18-49.

[01/15/21 - 08:35 AM]
Thursday's Broadcast Ratings: "Celebrity Wheel of Fortune" Keeps ABC on Top
The Alphabet's game show trio leads the night in both total viewers and adults 18-49.

[01/14/21 - 08:36 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Return on Top for NBC
The network pulls into the top spots in both total viewers and adults 18-49.

[01/13/21 - 08:30 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Top Adults 18-49
The network holds off the competition in the key demographic while CBS is the most-watched network overall.

[01/12/21 - 10:01 AM]
In Its First Four Weeks, More Than 41 Million Households Are Projected to Wax on for "Cobra Kai's" Third Season
Between all three seasons, 73 million households have checked out the show.

[01/12/21 - 08:30 AM]
Monday's Broadcast Ratings: ABC Tops Competition with "The Bachelor"
The Alphabet leads the night in both total viewers and adults 18-49.

[01/11/21 - 08:01 AM]
Sunday's Broadcast Ratings: NBC Surges with NFL Playoffs
The network cruises to victory in both total viewers and adults 18-49.

[01/10/21 - 05:55 PM]
Saturday's Broadcast Ratings: NFL Playoffs Put NBC on Top
The network cruises to victory in both total viewers and adults 18-49.

[01/09/21 - 05:53 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with ABC
"Blue Bloods" and "Shark Tank" lead their respective lineups last night.

[01/08/21 - 11:24 AM]
ABC Ranks as No. 1 Entertainment Net for 5th Straight Week in Adults 18-49
ABC spins the numbers for the week of December 28.

[01/08/21 - 08:36 AM]
Thursday's Broadcast Ratings: ABC Tops Charts with "Celebrity Wheel of Fortune" Premiere
The network leads the evening in both total viewers and adults 18-49.