or


[03/22/13 - 08:53 AM]
"Scandal" Returns with Biggest Audience Ever
ABC spins the numbers for Thursday, March 21.

[via press release from ABC]

Wife Swap Opens Strong/Grey's is Thursday's #1 Show/Scandal Returns with Biggest Audience Ever

With the season opener of Wife Swap, Grey's and the return of Scandal (first original since 2/21), ABC ranked #1 on Thursday in Adults 18-49 (tying Fox with American Idol and Glee). Among Adults 18-49, ABC tied its top-rated Thursday with series programming in nearly 6 months - since 10/4/12.

Up sharply over its last season premiere (on 4/2/10) in Total Viewers (+43%) and Adults 18-49 (+42%), ABC's Wife Swap opener topped all of the telecasts in its previous season to earn its best numbers since April 2009 - since 4/17/09. Wife Swap delivered ABC's highest rating in the time period with series programming in 5 months - since 10/18/12. From start to finish the ABC unscripted show gained 8% in viewers and 20% in young adults, despite facing Idol in the hour.

Shooting up from its lead-in at 9pm (+71%), ABC's Grey's Anatomy emerged as Thursday's #1 TV show in Adults 18-49, topping Idol on the night for the first time ever. Grey's won the 9 o'clock hour in Total Viewers and Adults 18-49. Gaining week to week in viewers (+11%) and young adults (+12%), Grey's delivered its most-watched telecast in 10 weeks - since 1/10/13.

On its return, ABC's Scandal won the 10 o'clock hour in Total Viewers and Adults 18-49. In fact Scandal has been the #1 show in the hour in Adults 18-49 on 7 of its last 8 original telecasts. Scandal ranked as the #1 broadcast program in prime time with 191k tweets, topping American Idol by 68% (113k). Delivering its best-ever retention of Grey's in Total Viewers (95%), Scandal marked the series most-watched telecast ever.

Quick Take for Thursday, March 21, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC is No. 1 on Thursday in Adults 18-49 with its Best Number Since October

Up from its Last Premiere and Topping All of its Previous Season's Telecasts, "Wife Swap" Opens with ABC's Best Series Adult 18-49 Rating in the Hour in 5 Months

Beating "Idol" for the First Time Ever on the Night, "Grey's Anatomy" is Up 12% in Adults 18-49 to Rank as Thursday's No. 1 TV Show with its Top Audience in 10 Weeks

On its First Original in 1 Month, "Scandal" Returns with its Biggest Audience Ever

ABC's "Scandal" is Thursday's Most-Social Broadcast Series, Beating "Idol" by 68%

Thursday Night (8:00-11:00 p.m.)

With the season opener of "Wife Swap," "Grey's" and the return of "Scandal" (first original since 2/21), ABC ranked No. 1 on Thursday in Adults 18-49 (2.4/7 - tying Fox with "American Idol" and "Glee").

· Among Adults 18-49, ABC tied its top-rated Thursday with series programming since October 4, 2012.

"Wife Swap" (8:00-9:00 p.m.)

Up sharply over its last season premiere (on 4/2/10) in Total Viewers (+43% - 5.0 million vs. 3.5 million) and Adults 18-49 (+42% - 1.7/5 vs. 1.2/5), ABC's "Wife Swap" opener topped all of the telecasts in its previous season to earn its best numbers since April 2009 - since 4/17/09. From start to finish the ABC unscripted show gained 8% in viewers and 20% in young adults, despite facing "Idol" in the hour.

· "Wife Swap" delivered ABC's highest Adult 18-49 rating in the time period with series programming in 5 months - since 10/18/12.

"Grey's Anatomy" (9:00-10:00 p.m.)

Shooting up from its lead-in at 9:00 p.m. (+71%), ABC's "Grey's Anatomy" emerged as Thursday's No. 1 TV show in Adults 18-49, topping "Idol" on the night for the first time ever (2.9/8 vs. 2.8/9). "Grey's" won the 9 o'clock hour in Total Viewers (9.1 million) and Adults 18-49 (2.9/8).

· Gaining week to week in viewers (+11%) and young adults (+12%), "Grey's" delivered its most-watched telecast in 10 weeks - since 1/10/13.

"Scandal" (10:00-11:00 p.m.)

On its return, ABC's "Scandal" won the 10 o'clock hour in Total Viewers (8.6 million) and Adults 18-49 (2.7/8). In fact "Scandal" has been the No. 1 show in the hour in Adults 18-49 on 7 of its last 8 original telecasts. In addition, "Scandal" nearly tied "Idol" on the night in Adults 18-49 and beat the Fox show with Adults 18-34.

· "Scandal" ranked as the No. 1 broadcast program in primetime with 191k tweets, topping "American Idol" by 68% (113k).

· Delivering its best-ever retention of "Grey's" in Total Viewers (95%), "Scandal" marked the series most-watched telecast ever (8.6 million).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 47% currently, from 43% at the same point in 2012.

More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day, 03/21/13.





  [march 2013]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (FOX)
· GLEE (FOX)
· GREY'S ANATOMY (ABC)
· SCANDAL (ABC)
· WIFE SWAP (ABC)









most recent ratings | view all posts
[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.