[04/02/13 - 11:55 AM]
Disney XD Sets 1Q Highs in Prime and Total Day in Total Viewers and Target Demos, Posting its 17th Straight Quarter of Gains in Kids 6-14, 6-11 and Tweens
Disney XD spins the numbers for the week of March 25-31 and the quarter to date.

[via press release from Disney XD]

Ratings Highlights for 1Q 2013 -- Final National Ratings

Disney XD Sets 1Q Highs in Prime and Total Day in Total Viewers and Target Demos, Posting its 17th Straight Quarter of Gains in Kids 6-14, 6-11 and Tweens

~More than Doubles Nicktoons in Target Kid Demographics

Season 2 Premiere of "Lab Rats" is the Series' #3 Telecast Ever in Total Viewers and Target Kid and Boys 6-14, 6-11 and 9-14

1Q 2013 - Prime and Total Day

During 1Q 2013, Disney XD recorded its most-watched 1Q in the network's history in Prime (includes its 10 years as Toon Disney) in Total Viewers (404,000) and target demos Kids 6-14 (245,000), Boys 6-14 (148,000), Kids 6-11 (186,000), Tweens 9-14 (172,000) and Boys 9-14 (103,000), generating year-to-year increases for the 17th consecutive quarter in the demos.

1Q records were also achieved in Total Day across target demos, including Total Viewers (335,000), Kids 2-11 (177,000), Kids 6-14 (185,000), Kids 6-11 (138,000) and Tweens 9-14 (130,000).

· Impressively, Disney XD has grown its key demo audiences year to year in both Prime and Total Day for 17 consecutive quarters in target kids, including Kids 6-14, Kids 6-11 and Tweens 9-14

· Disney XD more than doubled Nicktoons in Prime in Kids 2-11 (+102% - 230,000 vs. 114,000), Kids 6-14 (+129% - 245,000 vs. 107,000), Kids 6-11 (+127% - 186,000 vs. 82,000), Tweens 9-14 (+149% - 172,000 vs. 69,000) and Boys 9-14 (+102% - 103,000 vs. 51,000), and surpassed the key competitor by double-digit percentages in Total Viewers (78% - 404,000 vs. 227,000), Boys 2-11 (+58% - 134,000 vs. 85,000), Boys 6-14 (+80% - 148,000 vs. 82,000) and Boys 6-11 (+69% - 110,000 vs. 65,000).

Programming Highlights:

· The "Lab Rats" Season 2 premiere (2/25/13) ranked as the series' #3 telecast of all time in Total Viewers (1.17 million), Kids 6-14 (790,000/2.2 rating), Boys 6-14 (439,000/2.4 rating), Kids 6-11 (608,000/2.6 rating), Boys 6-11 (324,000/2.7 rating), Tweens 9-14 (526,000/2.2 rating) and Boys 9-14 (304,000/2.5 rating).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 80 million households via its basic cable and satellite affiliates.

Source: NTI, U.S. ratings, most current, 1Q 2013: 12/31/12-3/31/13; 1Q 2012:12/26/11-3/25/12.

  [april 2013]  


most recent ratings | view all posts
[07/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: "Big Brother" Keeps CBS on Top
The Eye wins the evening for the fourth consecutive week.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/19/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Eclipse the Competition
The Peacock beats the combined efforts of ABC, CBS, FOX and The CW among adults 18-49.

[07/18/17 - 12:47 PM]
A&E Network's Groundbreaking Series "Live PD" Hits Ratings High with 2.1 Million Total Viewers
A&E spins the numbers for Saturday, July 15.

[07/18/17 - 10:46 AM]
Crown Media's Holiday Programming Initiatives Elevate Networks as Top-Rated in Weekend Primetime
The Hallmark Channel spins the numbers for the week of July 10-16.

[07/18/17 - 08:24 AM]
Monday's Broadcast Ratings: "Bachelorette" Pulls in Front as ABC, NBC Share Demo Crown
The Peacock however is the most-watched broadcaster last night.

[07/17/17 - 02:30 PM]
Freeform's "The Fosters" and "The Bold Type" Premiere to No. 1 Ranks in Key Target Demographics
Freeform further spins the numbers for Tuesday, July 11.

[07/17/17 - 12:12 PM]
New Season of TLC's "OutDaughtered" Returns with Highest Ratings Ever
TLC further spins the numbers for Tuesday, July 11.

[07/17/17 - 08:44 AM]
Sunday's Broadcast Ratings: CBS, "Big Brother" Top Demo Race
The Eye narrowly edges the competition among adults 18-49.

[07/17/17 - 08:29 AM]
TV One's "Unsung" Season 11 Jagged Edge Premiere Clinches #1 Spot Among Adults 25-54 in 10 pm Slot
TV One further spins the numbers for Sunday, July 9.

[07/16/17 - 09:01 AM]
Saturday's Broadcast Ratings: NBC Edges Competition in Total Viewers with Repeat Lineup
ABC, CBS and NBC however all share the demo crown.

[07/15/17 - 09:32 AM]
Friday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
The Peacock is the network to beat among adults 18-49.

[07/14/17 - 08:16 AM]
Thursday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Honors with CBS
A recap of "America's Got Talent" helps push the Peacock on top last night.

[07/13/17 - 08:24 AM]
Wednesday's Broadcast Ratings: "ESPY Awards" Put ABC on Top
The Alphabet leads the night in both total viewers and adults 18-49.

[07/12/17 - 08:21 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Holds Off "MLB All-Star Game"
Both entries are up year-to-year for NBC and FOX, respectively, among adults 18-49.