[04/09/13 - 11:58 AM]
Disney Channel Sweeps Total Day in Total Viewers and Across Major Youth Demos; Rises to 13-Week Highs in Kids 6-11 and Tweens 9-14
Disney Channel spins the numbers for the week of April 1-7.

[via press release from Disney Channel]

Ratings Highlights April 1 - 7, 2013 Final National Ratings

Disney Channel Sweeps Total Day in Total Viewers and Across Major Youth Demos; Rises to 13-Week Highs in Kids 6-11 and Tweens 9-14

~ Posts Largest Competitive Advantage Ever Over Nickelodeon in Tweens

~Airs Week's Top 73 TV Telecasts in Tweens, Top 22 in Kids 6-11 and Top 5 in Kids 2-11

Disney Junior Block's "Mickey Mouse Clubhouse" is Cable TV's #1 Series In Preschoolers; Block Has #1 Series in Kids 2-5 for 8th Time in 9 Weeks

Disney Junior, the 24-hour Channel, is Cable TV's #3 Network in Total Day in Kids 2-5 and Girls 2-5; Tops Nick Jr. by 8% in Kids 2-5 and More Than Doubles Sprout

Disney Channel: Total Day and Prime Highlights

For the week of April 1, 2013, with new episodes of animated and live action series in a "Freaky Freakend"-themed programming event on Friday and Sunday nights, Disney Channel delivered a sweep in Total Day, ranking as cable TV's #1 network in Total Viewers (1.81 million) and TV's #1 network across major youth demos Kids 2-11 (989,000/2.5 rating), Kids 6-11 (666,000/2.8 rating) and Tweens 9-14 (593,000/2.5 rating), marking the network's 95th consecutive week of dominance in the 6-11/9-14 demos. In fact, Disney Channel levied its largest competitive advantage over Nickelodeon on record in Tweens (+126% - vs. 262,000), and outdelivered by double digits for the 74th consecutive week in Kids 6-11 (+68% - vs. 396,000).

Moreover, Disney Channel delivered its second-most-watched week of 2013 in Kids 6-11 and Tweens (13 week high -since week of 12/31/12), and 6-week highs in Total Viewers and Kids 2-11 (since week of 2/18/13).

In Prime, Disney Channel was the #1 cable TV network for the 414th consecutive week in Kids 6-11 (1.09 million/4.6 rating - nearly 8 years) and for 150 straight weeks in Tweens 9-14 (945,000/4.0 rating - nearly 3 years).

· Friday's all new "Jessie" (8:30 - 9:00 p.m.) stood as the week's #1 scripted basic cable TV telecast in Total Viewers (3.72 million), and TV's #1 telecast in Kids 2-11 (2.20 million/5.6 rating) and Kids 6-11 (1.71 million/7.3 rating), while Sunday's original "Austin & Ally" (8:30 - 9:00 p.m.) was the #1 TV telecast in Tweens (1.45 million/6.1 rating).

· Disney Channel held the week's Top 5 TV Telecasts in Kids 2-11, the Top 22 and Kids 6-11 and Top 73 in Tweens 9-14 (Top 5 below):

Disney Junior Daily Block for Kids 2-7 on Disney Channel

The Disney Junior block on Disney Channel delivered the week's Top 2 cable TV series across preschoolers with "Mickey Mouse Clubhouse" and "Doc McStuffins," and the Top 4 preschool cable TV series in Total Viewers with "Mickey Mouse Clubhouse," "Sofia the First," "Doc McStuffins" and "Jake and the Never Land Pirates." Notably, this was the block's 8th time in the previous 9 weeks with the #1 cable TV series in Kids 2-5.

Disney Junior Channel

For its first week of publicly reported ratings, Disney Junior Channel was cable TV's #3 network in Total Day in Kids 2-5 (173,000/1.1 rating) & Girls 2-5 (89,000/1.1 rating) and the #1 cable TV network for preschoolers in Boys 2-5 (84,000/1.0 rating), Total Viewers (363,000) and Women 18-49 (78,000).

· Notably, even with 23 million less homes, Disney Junior, the 24-hour channel, outdelivered long-established Nick Jr. by 11% in Total Viewers (363,000 vs. 328,000), by 8% in Kids 2-5 (173,000 vs. 160,000) and by 16% in Women 18-49 (78,000 vs. 67,000).

· Disney Junior, the 24-hour channel, has a greater competitive advantage over similarly distributed Sprout, more than doubling delivery in Total Viewers (+131% - 363,000 vs. 157,000), Kids 2-5 (+162% - 173,000 vs. 66,000), Boys 2-5 (+147% - 89,000 vs. 36,000) and Women 18-49 (+117% - 78,000 vs. 36,000).

· Versus mid-size cable TV networks, Disney Junior Channel aired the week's #1 telecast in Kids 2-5, Top 4 in Boys 2-5, Top 3 in Women 18-49 and Top 5 in Total Viewers.

Source: NTI, U.S. ratings. Week of 4/1/13-4/7/13: Live + Same Day.

  [april 2013]  


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