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[04/11/13 - 11:38 AM]
"The Tonight Show," "Late Night" Defeat ABC and CBS Time-Period Competition in Total Viewers, Key Demos for Week of April 1-5
NBC spins the late-night numbers for the week of April 1-5.

[via press release from NBC]

"THE TONIGHT SHOW," "LATE NIGHT" DEFEAT ABC AND CBS TIME-PERIOD COMPETITION IN TOTAL VIEWERS, KEY DEMOS FOR WEEK OF APRIL 1-5

LENO HITS NINE-WEEK HIGH IN 18-49 AND TOTAL VIEWERS WHILE FALLON REACHES 13-WEEK BEST IN 18-49

UNIVERSAL CITY, Calif. - April 11, 2013 - "The Tonight Show with Jay Leno" and "Late Night with Jimmy Fallon" topped their ABC and CBS time-period competition for the week of April 1-5 in the 18-49 demo, total viewers and other key categories.

Leno had his best week in 18-49 viewers and total viewers in nine weeks while Fallon hit a 13-week high in 18-49 viewers.

For the week, Leno delivered bigger audiences than CBS's "Late Show with David Letterman" in every key ratings category - adults, men and women 18-34, 18-49 and 25-54, plus total viewers. Fallon was the winner in every key measure against ABC's "Nightline" during their head-to-head half-hour and versus CBS's encore "Late Late Show with Craig Ferguson."

For the week, it was Leno's biggest 18-49 audience (1.021 million) and biggest overall viewership (3.610 million) since the week of Jan. 28-Feb. 1. Fallon generated his biggest 18-49 audience (693,000) since New Year's week (Dec. 31, 2012-Jan. 4, 2013) and biggest overall audience (1.797 million) since Jan. 28-Feb. 1.

Leno has now delivered bigger 18-49 audiences than "Late Show" for the last 20 weeks in a row and topped "Kimmel" for 11 of their 13 head-to-head weeks. In total viewers, Leno has out-delivered "Late Show" for 24 weeks in a row and for all 13 weeks since Kimmel moved to 11:35 p.m.

Fallon has now generated bigger 18-49 audiences than "Late Late Show" for 25 of the last 26 weeks and prevailed in total viewers for 22 of the last 24 weeks. Versus ABC's newsmagazine "Nightline" in their head-to-head half-hour, Fallon has out-delivered the ABC series for 13 weeks in a row in viewers 18-49 and nine of the last 10 weeks in total viewers.

The week included Leno's biggest Monday overall audience in 15 weeks and biggest Wednesday viewership in nine weeks. The Monday show averaged 3.8 million viewers overall (best since Dec. 17, 3.9 million) while Wednesday's episode averaged 3.8 million, his best since Jan. 30 (3.9 million).

With 1.8 million viewers overall, Fallon delivered his biggest Monday overall audience in nine weeks (Jan. 28, 1.9 million). With 2.0 million viewers tuning in Wednesday, it was his biggest for that night of the week since Sept. 5, 2012 (2.1 million viewers).

Leno and Fallon performed a duet at the start of the Monday "Late Night" and Wednesday's "Tonight" and "Late Night" telecasts followed NBC's announcement that Fallon would succeed Leno as host of "Tonight" in the spring of 2014.

WEEKLY AVERAGES

(According to in-home viewing figures from Nielsen Media Research for the week of April 1-5. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
ABC "Kimmel," 0.7/3*
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show" 0.4/2*
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 2.9 million viewers
ABC "Kimmel," 2.5 million viewers**
12:35-1:05 a.m. ET
ABC "Nightline," 1.5 million viewers
12:35-1:35 a.m. ET
NBC "Late Night," 1.8 million viewers
CBS "Late Late Show," 1.3 million viewers*
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

* "Late Late Show" was in encores for the week. "Kimmel" was an encore on Friday.

SEASON TO DATE

ADULTS 18-49
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 0.8 rating, 3 share
CBS "Late Show," 0.7/3
ABC "Kimmel," 0.7/3**
12:35-1:05 a.m. ET
ABC "Nightline," 0.4/2**
12:35-1:35 a.m. ET
NBC "Late Night," 0.5/3
CBS "Late Late Show," 0.4/2
1:35-2:05 a.m. ET
NBC "Last Call," 0.3/2

TOTAL VIEWERS
11:35 p.m.-12:35 a.m. ET
NBC "Tonight," 3.6 million viewers
CBS "Late Show," 3.1 million viewers
ABC "Kimmel," 2.6 million viewers**
12:35-1:05 a.m. ET
ABC "Nightline," 1.6 million viewers**
12:35-1:35 a.m. ET
NBC "Late Night," 1.7 million viewers
CBS "Late Late Show," 1.5 million viewers
1:35-2:05 a.m. ET
NBC "Last Call," 0.9 million viewers

** Since January 8.

SELECTED CABLE RESULTS, WEEK OF APRIL 1-5

NATIONAL ADULT 18-49 RATING
Comedy Central, 11-11:30 p.m. ET, "The Daily Show," 0.7
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 0.6
TBS, 11 p.m.-midnight, "Conan," 0.5
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.0
Adult Swim, 12:30-1:30 a.m. ET, 0.7

Each adult 18-49 rating point equals 1.27 million viewers

TOTAL VIEWERS
Comedy Central, 11-11:30 p.m. "The Daily Show," 1.6 million
Comedy Central, 11:30 p.m.-midnight ET, "The Colbert Report," 1.2 million
TBS, 11 p.m.-midnight, "Conan," 1.0 million
Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.2 million
Adult Swim 12:30-1:30 a.m. ET 1.5 million





  [april 2013]  
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