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[04/16/13 - 11:23 AM]
Disney Channel Sweeps Total Day and Prime in Total Viewers and Kids; 24-Hour Disney Junior Channel Is #1 Preschool Network
Disney Channel spins the numbers for the week of April 8-14.

[via press release from Disney Channel]

Ratings Highlights April 8 - 14, 2013 Final National Ratings

Disney Channel Sweeps Total Day in Total Viewers and All Key Youth Demos for Second Consecutive Week; Marks 96th Straight Week at #1 in Kids 6-11/Tweens; Cable TV's #1 Network in Prime in Total Viewers, Topping #2 USA by Solid 20%

~Owns Week's Top 42 TV Telecasts in Tweens, Top 10 in Kids 6-11 and Top 4 in Kids 2-11

~Doubles Nickelodeon in Tweens; Tops by Double Digits for 75th Straight Week in Kids 6-11

Disney Junior Block's "Sofia the First" and "Mickey Mouse Clubhouse" Stand as Cable TV's Top 2 Preschool Telecasts in Kids 2-5

Disney Junior Channel is Cable TV's #1 Preschool Network in Total Day for Second Consecutive Week in Total Viewers, All Preschooler Demos and Women 18-49; Tops Nick Jr. by Double Digits and Sprout by Triple Digits

~Delivery Soars by Double Digits Week to Week in Kids 2-5 and Boys 2-5

Disney Channel: Total Day and Prime Highlights

For the week of April 8, 2013, powered by 'Toy Story Weekend,' Disney Channel made another clean sweep in Total Day, standing as cable TV's #1 network in Total Viewers (1.69 million) and TV's #1 network in Kids 2-11 (894,000/2.3 rating) for the second consecutive week, and extending its dominance to 96 straight weeks in Kids 6-11 (563,000/2.4 rating) and Tweens 9-14 (491,000/2.1 rating).

· Disney Channel towered over Nickelodeon by double to triple digits for the 75th consecutive week in Kids 6-11 (+48% - 563,000 vs. 380,000) and for the 77th straight week in Tweens 9-14 (+100% - 491,000 vs. 245,000).

In Prime, Disney Channel was cable TV's #1 network in Total Viewers (2.60 million), surpassing #2 USA by a considerable 20% (vs. 2.16 million), and in target kids ranked #1 for the 415th consecutive week in Kids 6-11 (946,000/4.0 rating - nearly 8 years) and for 151 straight weeks in Tweens 9-14 (824,000/3.5 rating - nearly 3 years).

· 'Toy Story Weekend' delivered Disney Channel the week's Top 4 scripted cable TV telecasts in Total Viewers:

· Disney Channel held the week's Top 4 TV Telecasts in Kids 2-11, Top 10 and Kids 6-11 (Top 5 below) and Top 42 in Tweens 9-14 (Top 5 below):

Disney Junior Preschooler Block on Disney Channel

The Disney Junior block on Disney Channel delivered the week's Top 2 preschool cable TV telecasts in Kids 2-5 with an all-new "Sofia the First" and "Mickey Mouse Clubhouse."

Disney Junior Channel

In its second week of public ratings, Disney Junior Channel ranked as cable TV's #1 preschool network in Total Day for the second week in a row in Total Viewers (381,000) and Women 18-49 (81,000), and across target preschoolers Kids 2-5 (191,000/1.2 rating), Girls 2-5 (88,000/1.1 rating) and Boys 2-5 (102,000/1.3 rating).

· Disney Junior Channel posted solid gains week to week, including by 6% in Total Viewers (381,000 vs. 358,000), by 12% in Kids 2-5 (191,000 vs. 171,000) and by 23% in Boys 2-5 (102,000 vs. 83,000).

· Disney Junior Channel increased its advantage over Nick Jr. by significant margins week to week, outdelivering by 21% in Total Viewers (381,000 vs. 314,000), by 23% in Kids 2-5 (191,000 vs. 155,000) and by 40% in Boys 2-5 (102,000 vs. 73,000), despite being in 23 million fewer homes.

· Disney Junior Channel outdelivered Sprout by triple digits for the second week running across the board: by 157% in Total Viewers (381,000 vs. 148,000), by 203% in Kids 2-5 (191,000 vs. 63,000), by 144% in Girls 2-5 (88,000 vs. 36,000), by 278% in Boys 2-5 (102,000 vs. 27,000) and by 131% in Women 18-49 (81,000 vs. 35,000).

· "Sofia the First" stood as the week's #1 cable TV series on mid-size preschool networks in Total Viewers (645,000), Kids 2-5 (304,000/1.9 rating), Boys 2-5 (156,000/1.9 rating) and Women 18-49 (148,000).

· Versus mid-size preschool cable TV networks, Disney Junior Channel held the Top 3 telecasts in Kids 2-5 and Boys 2-5, Top 40 in Women 18-49 (Top 5 below) and Top 29 in Total Viewers (Top 5 below).

Source: NTI, U.S. ratings. Week of 4/8/13-4/14/13: Live + Same Day.





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