or


[04/16/13 - 11:19 AM]
Syfy's Transmedia Event "Defiance" Most-Watched Scripted Series Premiere Among Adults 18-49 Since 2006
Syfy spins the numbers for Monday, April 15.

[via press release from Syfy]

NEW EARTH. NEW RULES. NEW RECORDS!

SYFY'S TRANSMEDIA EVENT "DEFIANCE" MOST-WATCHED SCRIPTED SERIES PREMIERE AMONG ADULTS 18-49 SINCE 2006

2.7 MILLION TOTAL VIEWERS, 1.4 MILLION ADULTS 25-54 AND 1.3 MILLION ADULTS 18-49

MORE THAN SIX MILLION GAMEPLAY HOURS WORLDWIDE

RECORD NUMBER OF SOCIAL EXPOSURES

NEW YORK - April 16, 2013 - New Earth. New Rules. New Records. Syfy's groundbreaking transmedia event Defiance became the channel's most-watched scripted series premiere among Adults 18-49 (1.3 million) since 2006 (Eureka).

Defiance also delivered Syfy's top performance in total viewers (2.7 million) and Adults 25-54 (1.4 million) since 2009 (Warehouse 13) during its two-hour telecast on Monday, April 15 from 9-11PM (ET/PT). While averaging a 2.0 HH rating, Defiance also averaged 479,000 Adults 18-34, the most for a scripted series premiere since 2006.

Since launching worldwide on April 2nd, the Trion Worlds game Defiance has seen players log more than six million hours of gameplay.

Defiance ranked among the top five scripted cable shows in social activity on premiere day, earning 59K social exposures to rank as Syfy's best series premiere day and its most social scripted telecast ever. It outperformed HBO's Game of Thrones and The Newsroom, FX's The Americans, TNT's Falling Skies and MTV's Teen Wolf on their respective premiere days. In addition, Syfy Sync - Syfy's second screen tablet offering - posted its best day ever in uniques and visits as well as the 2nd best performance in page views.

Defiance became Syfy.com's best series premiere day ever in uniques, page views and visits, while ranking as the #1 section of Syfy's Digital Portfolio across key metrics.

Defiance is NBC Universal's biggest day-and-date launch ever, premiering in over 55 countries on April 15th and 16th including the UK, Canada, Germany and France.

Beginning next Monday, April 22, Defiance will assume its regular 9PM time period, followed on Monday, April 29 by the season return of Warehouse 13 at 10PM, comprising Syfy's Powerful Mondays programming bloc.

Defiance's luminous cast includes Grant Bowler, Julie Benz, Stephanie Leonidas, Tony Curran, Jaime Murray, Graham Greene and Mia Kirshner. Set in the near future, Defiance introduces an exotically transformed planet Earth, its landscapes permanently altered following the sudden - and tumultuous - arrival of seven unique alien races. In this somewhat unknown and unpredictable landscape, the richly diverse, newly-formed civilization of humans and aliens must learn to co-exist peacefully. Each week, viewers will follow an immersive character drama set in the boom-town of Defiance, which sits atop the ruins of St. Louis, Missouri, while in the game, players will experience the new frontier of the San Francisco Bay area.

The series is executive produced by Kevin Murphy (Desperate Housewives, Caprica, Hellcats), who also serves as showrunner, Michael Taylor (Battlestar Galactica) and Rockne O'Bannon (Farscape). Scott Stewart (Legion, Priest) directed the pilot; Michael Nankin serves as supervising producer/director on the series. Defiance is produced by Universal Cable Productions.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)





  [april 2013]  
S
M
T
W
T
F
S
 


· DEFIANCE (SYFY)









most recent ratings | view all posts
[04/20/14 - 09:17 AM]
Saturday's Broadcast Ratings: ABC, "Ten Commandments" Top Easter Weekend
The Alphabet leads the night in both total viewers and adults 18-49.

[04/20/14 - 08:50 AM]
"Dateline Saturday Night Mystery" Matches NBC's Highest Adult 18-49 Rating in Its Slot, Excluding Sports, in 19 Months
NBC spins the numbers for Saturday, April 19.

[04/19/14 - 09:02 AM]
Friday's Broadcast Ratings: ABC Tops Demos with "Shark Tank," "20/20"
The Alphabet's veteran newsmagazine posts big gains from last week among adults 18-49.

[04/19/14 - 08:34 AM]
"Hannibal" Is Up 29% Week to Week in Adults 18-49 with Its Top Result in Three Weeks
NBC spins the numbers for Friday, April 18.

[04/19/14 - 08:32 AM]
ABC Wins 3rd Straight Friday with the Top 2 TV Shows - "20/20" Surges to 2nd-Highest Ratings This Season
ABC spins the numbers for Friday, April 18.

[04/18/14 - 08:43 AM]
"Jimmy Kimmel Live" Scores Its Best-Ever Numbers at 11:35 p.m.
ABC spins the late-night numbers for Thursday, April 17.

[04/18/14 - 08:42 AM]
"Parenthood" Jumps 18% Versus Last Week in 18-49, Making It Its Top Episode in Three Weeks
NBC spins the numbers for Thursday, April 17.

[04/18/14 - 08:22 AM]
Thursday's Broadcast Ratings: "Scandal" Finale Powers ABC Into the Top Spot
The Alphabet takes home the adults 18-49 crown but falls just short as the most-watched network.

[04/18/14 - 08:17 AM]
ABC Wins Thursday with "Scandal" Posting Best-Ever Season Finale Numbers
ABC spins the numbers for Thursday, April 17.

[04/17/14 - 02:31 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Survivor," "American Idol" Top Charts
Plus: numbers for FS1's "The Ultimate Fighter," Comedy Central's "Workaholics" and the NHL playoffs on CNBC and NBCSN.

[04/17/14 - 01:48 PM]
"Arnie" Becomes Most-Watched Original Production in Golf Channel History
Golf Channel spins the numbers for Sunday, April 13 through Tuesday, April 15.

[04/17/14 - 11:18 AM]
"The Tonight Show" Retains 100% of the Prior Week's 18-49 Rating, Sees Growth in Total Viewers
NBC spins the late-night numbers for the week of April 7-13.

[04/17/14 - 09:51 AM]
CBS Is 2013-2014 Comedy Leader - Network Has Eight of the Top 10 Comedies in Viewers; Six of Top 10 in Adults 18-49
CBS spins the numbers for the season to date.

[04/17/14 - 08:46 AM]
Encore Telecast of "Law & Order: SVU" Is Currently Delivering the Show's Top Results for a Rebroadcast Since December 2012
NBC spins the numbers for Wednesday, April 16.

[04/17/14 - 08:44 AM]
Wednesday's Broadcast Ratings: FOX, "Idol" Pull Back in Front in Viewers, Demos
Said victory however comes against mostly repeat competition on ABC, CBS and NBC.