or


[04/17/13 - 02:59 PM]
MTV's Audience Loves Getting "Awkward" - Season Three Debut Is the #1 Cable Series of the Day with Persons 12-34
MTV spins the numbers for Tuesday, April 16.

[via press release from MTV]

MTV'S AUDIENCE LOVES GETTING "AWKWARD"

The Season Three Debut is the #1 Cable Series of the Day with P12-34, the Highest Rated "Awkward" Premiere to Date and Tuesday's Most Social Television Program

New York, NY (April 17, 2013) - The season three debut of MTV's hit scripted series "Awkward" garnered a 2.3 P12-34 rating for each of the two back-to-back episodes, making it the highest rated debut for the series to date, up five percent from the season two premiere and 35 percent from season one launch. The premiere episodes were Tuesday's #1 and #2 cable series of the day with P12-34, averaging 2.1 million total viewers for each episode.

The series also had its highest rating ever among teens, with a 4.0 rating for the 10:00 p.m. episode and a 3.9 for the 10:30 p.m. episode, making the premieres the top two telecasts across all television for the day in the demo. The show earned an impressive 6.4 and a 6.3 rating with female teens for the first two episodes, also ranking #1 and #2 across all television for the day.

"Awkward" was also the most social TV program of the day, with a quarter of all Twitter TV conversations centering around the series, according to Social Guide. In total, the show generated over 360,000 tweets by over 220,000 unique sources. Additionally, while off air in the lead up to the season three debut, MTV's "Awkward" Facebook page experienced 50 percent growth, now boasting 2.3 million fans.

In next week's episode, airing on Tuesday, April 23 at 10:00 p.m. ET/PT, Matty is distant after he finds out about Jenna's pregnancy scare, and Jenna will do almost anything to avoid having "the talk." For a sneak peek, click HERE.

For more ways to connect with "Awkward" follow the show on Twitter @MTVAwkward or like it on Facebook.

"Awkward" was created by Lauren Iungerich. Iungerich and Erin Ehrlich serve as executive producers.

Awkward will air internationally on MTV channels around the world beginning September 2013.

Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Twitter volume from Social Guide.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.





  [april 2013]  
S
M
T
W
T
F
S
 


· AWKWARD (MTV)









most recent ratings | view all posts
[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.

[07/06/15 - 12:45 PM]
MTV's "Scream" Premiere Draws Six Million Total Viewers, Leaps +45% in L+3 Ratings
MTV further spins the numbers for Tuesday, June 30.

[07/06/15 - 10:56 AM]
USA Network's Award-Winning Series "Mr. Robot" Jumps 36% in P18-49 for Week Two
USA further spins the numbers for Wednesday, July 1.

[07/06/15 - 07:16 AM]
USA's Women's World Cup Championship Match Sets Metered Market Household Ratings Record
FOX Sports spins the numbers for Sunday, July 5.

[07/05/15 - 09:12 AM]
"Macy's 4th of July" Special Generates the Highest Saturday Average for Any Big 4 Net, Excluding Sports, Since February
NBC spins the numbers for Saturday, July 4.

[07/05/15 - 08:56 AM]
Saturday's Broadcast Ratings: "Macy's 4th of July Fireworks Spectacular" Puts NBC on Top
The Peacock leads the night in both total viewers and adults 18-49.

[07/04/15 - 08:45 AM]
"Dateline NBC" Is the #1 Big 4 Telecast of the Night in Adults 18-49 and 25-54
NBC spins the numbers for Friday, July 3.

[07/04/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, NBC Share Demo Crown in Repeat Battle
CBS then is the most-watched network last night.

[07/03/15 - 08:54 AM]
Thursday's Broadcast Ratings: CBS Tops Original Showdown with "Big Brother"
The Eye leads the night in both total viewers and adults 18-49.

[07/03/15 - 08:39 AM]
ABC's "Astronaut Wives Club" Improves Its Hour - "Rookie Blue" Holds 100% of Its Premiere
ABC spins the numbers for Thursday, July 2.

[07/03/15 - 08:30 AM]
"Food Fighters" Ties for #2 in Its Time Period Among the Big 4 Networks in Adults 18-49
NBC spins the numbers for Thursday, July 2.

[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.