MTV'S AUDIENCE LOVES GETTING "AWKWARD"
The Season Three Debut is the #1 Cable Series of the Day with P12-34, the Highest Rated "Awkward" Premiere to Date
and Tuesday's Most Social Television Program
New York, NY (April 17, 2013) - The season three debut of MTV's hit scripted series "Awkward" garnered a 2.3 P12-34 rating for each of the two back-to-back episodes, making it the highest rated debut for the series to date, up five percent from the season two premiere and 35 percent from season one launch. The premiere episodes were Tuesday's #1 and #2 cable series of the day with P12-34, averaging 2.1 million total viewers for each episode.
The series also had its highest rating ever among teens, with a 4.0 rating for the 10:00 p.m. episode and a 3.9 for the 10:30 p.m. episode, making the premieres the top two telecasts across all television for the day in the demo. The show earned an impressive 6.4 and a 6.3 rating with female teens for the first two episodes, also ranking #1 and #2 across all television for the day.
"Awkward" was also the most social TV program of the day, with a quarter of all Twitter TV conversations centering around the series, according to Social Guide. In total, the show generated over 360,000 tweets by over 220,000 unique sources. Additionally, while off air in the lead up to the season three debut, MTV's "Awkward" Facebook page experienced 50 percent growth, now boasting 2.3 million fans.
In next week's episode, airing on Tuesday, April 23 at 10:00 p.m. ET/PT, Matty is distant after he finds out about Jenna's pregnancy scare, and Jenna will do almost anything to avoid having "the talk." For a sneak peek, click HERE.
For more ways to connect with "Awkward" follow the show on Twitter @MTVAwkward or like it on Facebook.
"Awkward" was created by Lauren Iungerich. Iungerich and Erin Ehrlich serve as executive producers.
Awkward will air internationally on MTV channels around the world beginning September 2013.
Source: Nielsen. Live+SD. P12-34, unless noted. Ranked on 000s. Twitter volume from Social Guide.
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.