[04/23/13 - 11:02 AM]
Disney Channel Nears 2 Years of Total Day Dominance in Kids 6-11 and Tweens 9-14; 24-Hour Disney Junior Channel Is #1 Pre-K Network for 3rd Straight Week
Disney Channel spins the numbers for the week of April 15-21.

[via press release from Disney Channel]

Ratings Highlights April 15 - 21, 2013 Final National Ratings

Disney Channel Nears Two Years of Total Day Dominance Among Kids 6-11 and Tweens 9-14, Surpassing Nickelodeon by Double-to-Triple Digits for a Respective 76th and 78th Consecutive Weeks

~ New "Gravity Falls" is TV's #1 Telecast Across Kids 2-11, 6-11 and Tweens

Disney Junior's "Sofia the First" is Cable TV's #1 Series in Kids 2-5 and #1 Preschool Cable TV Series in Total Viewers and Women 18-49

Disney Junior the 24-hour Channel is Cable TV's #1 Preschool Network in Total Day for Third Consecutive Week in Total Viewers, Kids 2-5 and Boys 2-5; Towers Over Nick Jr. by Double Digits and Sprout by Triple Digits

Disney Channel: Total Day and Prime Highlights

Disney Channel, the 24-hour kid-driven, family inclusive television network, ranked as TV's #1 network in Total Day for the 97th consecutive week in Kids 6-11 (515,000/2.2 rating) and Tweens 9-14 (465,000/2.0 rating), marking an impressive near two years atop all TV. In fact, Disney Channel towered over Nickelodeon by double-to-triple digits for the 76th consecutive week in Kids 6-11 (+34% - 515,000 vs. 385,000) and for the 78th straight week in Tweens 9-14 (+78% - 465,000 vs. 261,000).

In Prime, Disney Channel stood as cable TV's #1 network for the 416th consecutive week in Kids 6-11 (881,000/3.7 rating - 8 years) and for 152 straight weeks in Tweens 9-14 (801,000/3.4 rating - nearly 3 years).

· Friday's new "Gravity Falls" stood as the week's #1 TV telecast across Kids 2-11 (1.91 million/4.8 rating), Kids 6-11 (1.47 million/6.2 rating) and Tweens 9-14 (1.33 million/5.6 rating), and cable TV's #1 animated telecast in Prime in Total Viewers (3.16 million).

· Disney Channel delivered the week's Top 3 TV Telecasts in Kids 6-11 and Top 17 in Tweens 9-14 (Top 5 below):

Disney Junior Preschooler Block on Disney Channel

Disney Junior's "Sofia the First" on Disney Channel ranked as cable TV's #1 series in Kids 2-5 (662,000/4.1 rating) and Girls 2-5 (382,000/4.9 rating), and was the #1 preschool cable TV series in Total Viewers (1.83 million) and Women 18-49 (379,000/0.6 rating).

24-Hour Disney Junior Channel

The 24-hour Disney Junior Channel ranked as cable TV's #1 preschool network for the third consecutive week in Total Day in Total Viewers (359,000) and Women 18-49 (72,000), and among target preschoolers Kids 2-5 (189,000/1.2 rating) and Boys 2-5 (112,000/1.4 rating).

· Even with 23 million fewer homes, Disney Junior Channel surpassed Nick Jr. by double digits for the third straight week in key demos, including by 16% in Total Viewers (359,000 vs. 310,000), by 17% in Kids 2-5 (189,000 vs. 161,000) and by 44% in Boys 2-5 (112,000 vs. 78,000).

· Disney Junior Channel towered over Sprout by triple digits for the third week in a row across the board: by 185% in Total Viewers (359,000 vs. 126,000), by 226% in Kids 2-5 (189,000 vs. 58,000), by 123% in Girls 2-5 (78,000 vs. 35,000), by 387% in Boys 2-5 (112,000 vs. 23,000) and by 132% in Women 18-49 (72,000 vs. 31,000).

Source: NTI, U.S. ratings. Week of 4/15/13-4/21/13: Live + Same Day.

  [april 2013]  


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