[04/26/13 - 08:44 AM] "The Originals" Episode of "The Vampire Diaries" Outrates Both NBC and ABC in the Show's Target Demo of Women 18-34 The CW spins the numbers for Thursday, April 25.
[via press release from The CW]
On the first night of sweeps, with original competition on all the broadcast nets, "The Originals" episode of THE VAMPIRE DIARIES outrated both NBC and ABC in the show's target demo of W18-34 (1.4/5), and outrated ABC in A18-34 (0.9/3). The episode held steady week to week in total viewers (2.15M).
In addition to being The CW's most streamed show, this season, THE VAMPIRE DIARIES has been averaging a 43% gain in total viewers with Live + 7 Day DVR viewing versus Live + Same Day only, a 52% gain in A18-34 and a 56% gain in W18-34.