or


[04/30/13 - 12:37 PM]
Animal Planet Earns Its Best-Ever April
Animal Planet spins the numbers for the month of April.

[via press release from Animal Planet]

ANIMAL PLANET EARNS ITS BEST-EVER APRIL

- SUCCESS DRIVEN BY STRONG SATURDAY AND SUNDAY PERFORMANCES FROM MY CAT FROM HELL AND RIVER MONSTERS -

(April 30, 2013, Silver Spring, Md.) - Animal Planet earned its best-ever April prime delivery across multiple demos, including P2+ (706K), P25-54 (324K) and P18-49 (305K). Continuing its first-quarter 2013 success, Animal Planet remains among the top-20 ad-supported cable networks based on M25-54 delivery (#17). The network also posted consecutive months of year-over-year delivery growth in prime across multiple demos, achieving gains for 17 straight months among P2+, P25-54 and P18-49.

The network's success in April was driven by stellar Saturday and Sunday series performances. Animal Planet's Saturday hit series, MY CAT FROM HELL, is performing heavenly among W25-54 and is the network's second-most-watched series year to date among this demo. In April, the series reached an all-time high, pulling in 1.2M P2+ viewers on 4/20, and this season, the series is averaging more than 1M P2+ viewers. MY CAT FROM HELL helped Animal Planet rank as the number-one nonfiction cable network in the Saturday 8 PM timeslot for two straight weeks (on 4/20 among P18-49; on 4/27 among W25-54).

Hellish cats aren't the only creatures that contributed to Animal Planet's April success. Monsters are a proven commodity, as the Sunday night series, RIVER MONSTERS, in its fifth season, remains the top-performing series of all time among P25-54. This season's debut pulled in 1.8 million P2+ viewers, making it Animal Planet's most-watched season opener in network history. Overall, this season's RIVER MONSTERS premieres (which all debuted in April) have delivered 1.7M P2+ viewers.

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 96 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [april 2013]  
S
M
T
W
T
F
S
 


· MY CAT FROM HELL (ANIMAL PLANET)
· RIVER MONSTERS (ANIMAL PLANET)









most recent ratings | view all posts
[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.

[11/25/14 - 08:39 AM]
"Live with Kelly and Michael" Matches Season Highs in Homes and Women 25-54
Disney-ABC Domestic Television spins the numbers for the week of November 10-14.

[11/25/14 - 08:36 AM]
"Dancing with the Stars" Scores Season Highs and Is Up Year to Year
ABC spins the numbers for Monday, November 24.

[11/24/14 - 03:24 PM]
Thursday's "Kimmel" Is the Show's 2nd-Most-Social Episode Ever/Celebrities Read Mean Tweets #8 is the Biggest Yet in the Series
ABC spins the digital numbers for Thursday, November 20.