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[05/01/13 - 08:38 AM]
Diane Sawyer's Amanda Knox Exclusive Earns 12-Week Time Period Highs for ABC
ABC spins the numbers for Tuesday, April 30.
[via press release from ABC]

Diane Sawyer's Amanda Knox Exclusive Earns 12-Week Time Period Highs for ABC

ABC's Murder Mystery: Amanda Knox Speaks - A Diane Sawyer Exclusive was the most-watched TV show in Tuesday's 10pm hour, outdrawing CBS' Golden Boy by 9% and NBC's The Voice-led time period premiere of Grimm by 42%. In addition, the ABC News program beat out CBS' Golden Boy by strong margins in Adults 25-54 (+26%) and Adults 18-49 (+31%).

· Murder Mystery: Amanda Knox Speaks - A Diane Sawyer Exclusive delivered 12-week highs for ABC in the hour with Adults 25-54 and Adults 18-49 - since 2/5/13.

Quick Take for Tuesday, April 30, 2013 (Fast Affiliate Live + Same Day Ratings)

ABC's "Murder Mystery: Amanda Knox Speaks - A Diane Sawyer Exclusive" Finishes as the Most-Watched TV Show in Tuesday's 10 O'clock Hour

Building on its Lead-in, the ABC News Special Delivers 12-Week Time Period Highs for the Network in Adults 25-54 and Adults 18-49

"Murder Mystery: Amanda Knox Speaks - A Diane Sawyer Exclusive" (10:00-11:00 p.m.)

ABC's "Murder Mystery: Amanda Knox Speaks - A Diane Sawyer Exclusive" was the most-watched TV show in Tuesday's 10 o'clock hour (8.5 million), outdrawing CBS' "Golden Boy" by 9% (7.8 million) and NBC's "The Voice"-led time period premiere of "Grimm" by 42% (6.0 million). In addition, the ABC News program beat out CBS' "Golden Boy" by strong margins in Adults 25-54 (+26% - 2.4/6 vs. 1.9/5) and Adults 18-49 (+31% - 1.7/5 vs. 1.3/4).

· Building on its "Dancing" lead-in, "Murder Mystery: Amanda Knox Speaks - A Diane Sawyer Exclusive" delivered 12-week highs for ABC in the hour with Adults 25-54 and Adults 18-49 - since 2/5/13.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 44% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 04/30/13.





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· GOLDEN BOY (CBS)
· GRIMM (NBC)
· VOICE, THE (NBC)




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